2015 Views from the C-Suite
An Annual Survey of Business Executives
Greater Volatility
and Uncertainty
on the Horizon

More than 500 global
executives spoke with
the Global Business
Policy Council about
business opportunities
and challenges in the
year ahead.

82% of executives believe
that economic volatility
and terrorism will
intensify in 2015
and early 2016.

76% expect the global
business operating
environment to
become more difficult,
especially because of
worsening policies
and regulations.

Environmental regulations are
the major source of policy concern
in Europe (24%), while it is labor
regulations in the Americas (24%)
and product safety and standards
in Asia Pacific (25%).

43% of global executives
cite changes in tax policy
as a key operational challenge.

On a brighter note,
77% expect emerging
markets to lead
global growth
and investment
again.

Similarly, 76%
believe global
energy and
commodity
prices will
remain low.

Global executives
are bullish on invest-
ment opportunities
in emerging markets
(50%), particularly
China and East Asia.

Greater business model
efficiency (45%) and
technological innovation
(44%) are the top two
operational
opportunities.

Cloud computing (21%),
big data (17%), and
mobile technology (16%)
are cited as the most
important technological
opportunities—but they are
also the most important
technological
challenges.

For more information
about A.T. Kearney’s
2015 Views from the
C-Suite, please visit:
www.atkearney.com/views-from-the-c-suite/2015