The document analyzes how The Simpsons television show communicates environmental messages through rhetorical analysis. It discusses how Anne Marie Todd examines the environmental rhetoric in the show, noting that the Simpsons presents a critical view of social and cultural norms. Some key environmental topics addressed in the show include Lisa's activism to save Springfield's polluted lake, Homer dumping toxic waste in the lake, issues around nuclear waste storage, acid rain, Lisa's environmental despair about the future, hurricanes impacting Springfield, recycling, and meetings where characters make plans that could damage the environment.

1. PRIME-TIME
SUBVERSION:
THE ENVIRONMENTAL RHETORIC OF THE
SIMPSONS
DR. ANNE MARIE TODD
Presented by: Atif Muhammad
Roll No : 16
BS Environmental Science 3rd semester

2. RHETORICALANALYSIS
• RHETORIC - THE ART OF USING LANGUAGE TO PERSUADE PEOPLE'S ATTITUDES AND
INFLUENCE THEIR BEHAVIOR;
• ANALYSIS : TAKING SOMETHING COMPLEX AND BREAKING IT DOWN INTO
MEANINGFUL PARTS.
• RHETORICAL ANALYSIS - IDENTIFYING AND BREAKING DOWN THE PERSUASIVE
STRATEGIES USED BY SOMEONE ABOUT A SPECIFIC TOPIC.
WHY WRITE ONE?
• 1. HELPS US UNDERSTAND HOW PEOPLE TRY TO MANIPULATE US THROUGH
LANGUAGE.
• 2. HELPS US LEARN TO BECOME MORE PERSUASIVE IN OUR OWN WRITING AND
SPEAKING.

3. ANNE MARIE TODD
• Anne Marie Todd uses rhetorical analysis.
• the careful examination of spoken, written or visual texts.
• to explore how messages about the environment are produced
in the popular TV series, the Simpsons.
Professor, Communication Studies
SAN JOSÉ STATE UNIVERSITY
California, United States
January 6, 1972

4. MATT GROENING
• April 19, 1987, America Was Introduced Animated movie
The Simpsons For The Fox Broadcasting Company.
• The Show Is Set In The Fictional Town Of Springfield
• The Simpsons Has Broadcast 647 Episodes.
• Matt Groening As “A Celebration Of The American
Middle Class Lifestyle Family At Its Wildest”
February 15, 1954
Portland, Oregon, United States

5. • the rhetoric of the show presents a strong
environmental message regarding the
relationship between humans and the rest
of nature.
• The Simpsons Offered A Critical View Of
Mainstream Social And Cultural Norms.
The Simpsons

6. THE ENVIRONMENTAL RHETORIC OF THE
SIMPSONS
• When The Show Debuted, It Quickly Became The FOX
Network’s Highest Rated Program
• The Program Has Also Won Critical Acclaim And
• The Peabody Award (1997),
• The People’s Choice Award (1990-1991) And
• Several Emmies (Steiger, 1999)

7. Characters of the Simpson

8. CONTINUES…..
• IN THE FILM, LISA CRUSADES DOOR-TO-DOOR FOR THE
SALVATION OF SPRINGFIELD’S LAKE AND, PREDICTABLY, GETS
MANY OF THEM SLAMMED IN HER FACE
• HOMER’S HER UNDOING, DUMPING A SILO OF “PIG CRAP” INTO
THE LAKE THAT TURNS IT INTO A SEETHING, GREEN, BOILING
POOL OF ACIDIC SLUDGE; AND THERE’S AN INTERESTING TWIST,
WHEREIN, THE EPAACTUALLY CARES ABOUT THE
ENVIRONMENT.

10. NUCLEAR WASTE
Government fix nuclear waste trash but Dr. burns don’t want to fix that because he was anti environment

11. Acid rain

12. ENVIRONMENTAL
RELATED DESPAIR
In Which She Said About The
Environmental Situation In 50 Years of
American town Springfield

13. HURRICANES
OCCUR IN THE
SPRINGFIELD TOWN
RECYCLING

14. MEETING ABOUT DESTROYING THE
ENVIRONMENT

15. AS A RESULT

16. Environmentalists