This is my personal brand and who I am

2. Goals Brand myself as a public relations professional with experience in social media and marketing My ideal position is with a growing social media/ online marketing company with opportunities to move up.

3. My Portfolio Includes: Press releases Media alerts Pitch letters Newsletters Blog Posts

4. My Objectives Online marketing or social media assistant Move up within a year in either pay or position

5. My SWOT Analysis

6. My Strengths I have strong writing skills. I love to write and have strong grammar skills. I communicate well with people on a one-on-one basis. I have the ability to find out what people really want, even when they don’t. I’m completely committed to the success of the company I work for.

7. My Weaknesses I’m not the most comfortable public speaker so at times what I’m trying to convey doesn’t come out the way I want it to. I’m not the greatest sales person. I don’t like to push people into buying things.

8. My Opportunities Graduate certificate in new media and communications from Wayne State University. This will allow for more experience. I’m a fast learner, this allows me to pick up new tasks quickly.

9. My Threats Competing with thousands of other recent college graduates also searching for jobs that may have more experience. The economy, while improving, is still not great so jobs are scarce. I want to focus my search in the Ann Arbor area so that limits the number of companies that are hiring. Gas prices are limiting my job radius.

10. My Online Presence Twitter Blog LinkedIn Facebook Foursquare StumbleUpon Diigo VisualCV

11. My Key Messages Creative Tech Savvy Problem Solver Determined Helpful Committed Adaptable Passionate

12. My Strategies I won’t be afraid to ask for advice or help I will join PRSA Detroit and attend events I will join Social Media Club Detroit Network, Network, Network

13. My Strategy Con’t. Participate in Twitter chats related to public relations and social media Read and/or comment on PR blogs such as: Chris Brogan Mashable Ragan Social Media Explorer Blog more and blog what people want to read

14. My Short-Term Tactics Find a job with a growing company preferable one that deals with public relations and social media by June 2011 Write a daily blog Make at least one new connection a week

15. My Long-Term Tactics Have a blog that people find interesting and informative Become the manager of my department Have a job that I love going to everyday

16. My Measurements My success will be measured by: The number of readers I have on my blog Being in the top 15 searches on Google Having a job that I love going to everyday Have job security Being respected by my coworkers