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The Benefits of Social Media in Engaging Young People on HIV Prevention

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Adolescent and young people make up over a third (31.6%) of Nigeria’s growing population. In 2012, HIV prevalence rates among young people in Nigeria aged 15-19 was put at 2.9%; 20-24 at 3.2% as compared to 3.4% of the general population (NARHS 2012). Young people are currently disproportionately affected by the epidemic. To adequately address the needs of young people, social media can foster a strong sense of community among users. Online forums and content-sharing sites connect people with shared interests and can be a valuable source of support, particularly for young people who feel dissociated due to health conditions. Young people in particular are likely to look online for information about topics such as acne treatments, menstruation facts, contraception advice and discussions about sexual or mental health, before they speak to a GP or counsellor. It is important that all organizations dealing with issues of public health in Nigeria explore social media because there is a lot of inaccurate, unhealthy or intolerant information online. Active engagement will draw the attention of young people to keep them reminded of obligatory practices to keep them safe and healthy

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The Benefits of Social Media in Engaging Young People on HIV Prevention

  1. 1. The Benefits of Social Media in EngagingYoung People on HIV Prevention By AlaladeAkinolaOlusegun Youth Programme Assistant Population Council, Nigeria
  2. 2. Outline • Overview • Nigeria Internet Statistics • Top OnlineActivities in Nigeria • Social Media • Nigeria’s Most Frequently Used Social Networks • Facebook in Nigeria • Importance of Social Media • Recommendation • References
  3. 3. Overview • By the end of 2013 Nigeria’s population was estimated to have grown to over 173 million people1. • Globally 2,100 adolescents and young people are infected with HIV every day2 • Young persons aged 10-24 numbered over 63 million4. With about 3.2 million Nigerians presently living with HIV3. • In 2012, infection rates among young people in Nigeria aged 15-19 was put at 2.9%; 20-24 at 3.2%4
  4. 4. Internet
  5. 5. Nigeria Internet Statistics Number of internet users in Nigeria: 67,101,452 Internet penetration in Nigeria: 37.59% Internet Live Stats, July 2014
  6. 6. Nigeria Internet Statistics Cont. Nigeria has the largest internet population in Africa and is 8th in the world Internet Live Stats, July 2014
  7. 7. Nigeria Internet Statistics Cont. There are more internet users in Nigeria than there are people in living inTanzania Based on data from Internet world stats, andTanzania 2013 population census
  8. 8. Nigeria Internet Statistics Cont. Guardian, December 10, 2014
  9. 9. Nigeria Internet Statistics Cont. • The average Nigerian netizen spends not less 3 hours on the internet daily5 • 67% of Nigerian netizens are male5 • 78% of the Nigerian netizen are between the ages 19 and 355 • Students represent 45% of the Nigeria’s internet population 5
  10. 10. Top Online Activities in Nigeria 15% 46% 45% 72% 78% 55% 48% Online shopping Entertainment (Music, Videos, Gaming) Downloads Social networking News and information E mail Work, Business/studies Terragon insight 2013
  11. 11. Social Media
  12. 12. • Social media are forms of electronic communication (asWeb sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)6. • There are at least 9 million social media users in Nigeria5. • Majority of social media users fall within the age bracket of 16 to 44 years7.
  13. 13. Social Media Cont. 83% of social media users in Nigeria are active Terragon insight, 2013
  14. 14. Nigeria’s Most Frequently used SNS 13% 17% 17% 22% 23% 42% 46% 57% 77% 83% Linkedin Nairaland Mobo free Skype Naij Google + Eskimi Twitter 2go Facebook Terragon insight, 2013
  15. 15. Facebook in Nigeria 5,357,500 18-24 1,930,420 users male Female 69% 31% Number of users Largest age group Gender distribution Socialbakers.com
  16. 16. Importance of Social Media • The potential exists can be explored by all organizations dealing with issues of public health in Nigeria11
  17. 17. Importance of Social Media Cont. • To mobilize millions of people to support and advance course9
  18. 18. Importance of Social Media Cont. • A large number of Nigerian youth can be reached with important HIV information11 • The frequent use of social media will actively engage the attention of youth and will keep them reminded of obligatory practices to keep them safe and healthy11 • As revealed Facebook andTwitter are the most widely used social media sites. Social media campaigns on health public issues such as HIV can refocus their effort on reaching Nigerian youth through these popular social media sites11
  19. 19. Recommendation • Organizations engaged in coordinating and implementing HIV and other related infectious diseases to embrace the active use of social media services to strengthen prevention programmes.
  20. 20. References 1. World bank (2013) https://www.google.com.ng/webhp?sourceid=chrome- instant&ion=1&espv=2&ie=UTF-8#q=Nigeria+population 2. UNAIDS (2014) ‘ The M∙A∙C AIDS Fund, Rihanna and UNAIDS team up to reach nearly 2 million young people in need of lifesaving HIV treatment’ - See more at: http://www.avert.org/young- people-adolescents-and-hiv.htm#footnote1_rf05god 3. GARPR (2014) Nigeria Progress Report http://www.unaids.org/sites/default/files/country/documents/NGA_narrative_report_2014 4. Federal Ministry of Health [Nigeria] (2013). National HIV & AIDS and Reproductive Health Survey, 2012 (NARHS Plus). Federal Ministry of Health Abuja, Nigeria 5. Terragon limited (2013). State of digital media Nigeria. Available at: http://twinpinenetwork.com/publications/NIGERIA-State-of-Digital-Media-2014.pdf 6. Social media. (n.d.). Retrieved December 15, 2014, from http://www.merriam- webster.com/dictionary/socialmedia 7. Olowu AO, Seri FO (2012), A study of social network addiction among youths in Nigeria J. Soc. Pol. Rev. 4:62-71 8. Chapter 2:The Epidemiology of HIV/AIDS in Nigeria retrieved from http://www.apin.harvard.edu/Chapter2.pdf 9. Okoro N, Nwafor KA (2013). Social media and political participation in Nigeria during the 2011 general elections: the lapses and the lessons . Glob. J. Arts Hum. Soc. Sci. 1:29-46. 10. Ogunlesi T (2013) . African Facebook users in 2013. www.rjr.zarjrpd/rjr.../Youth_and_Social_media_in_Nigeria.pdf. 11. Abah, R.C., Aderibigbe, T., & Olubunmi, A. Importance of social media in engaging young people on Human Immunodeficiency Virus (HIV) prevention. Journal of AIDS and HIV research . Vol6(8),pp.155-159, September 2014. DOI:10.5897/JAHR2014.0302