A slogan is a brief, memorable phrase that is used to help people remember a product and make them want to buy it. Slogans instantly communicate the nature of a business, product, or service in a way that appeals to the target audience. Effective slogans are able to withstand the test of time while working across various forms of communication and media to remain brief yet memorable. The document provides examples of well-known slogans used by popular brands.
2. A slogan is a catchy phrase that is
used to help people remember a
product and make them want to buy it
3. Slogans usually come at the end of the advert
A slogan is a verbal logo
Instantly communicate the nature of the business,
product, or service.
They are appealing to the target audience
They are able to withstand the test of time
They work in context of all potential
communications’ media
They are brief and memorable