audience profile media

1. Audience Profile – Genre: Rock Music
Target Audience:
Gender and Age (Hartley’s 7 Subjectivities) and
why
The gender of my target audience is both males and females,
In terms of Hartley, men have motives for action and
movements- so rock music has performances related to lots of
actions. But I can also say that females would be appealed too,
because the genre of the music is open and varied compared to
others. Age-wise, stereotypically teenagers (17/18) likes fast,
high tempo’d music but also those aged 40 plus for example,
would like the old Rock music associated with their childhood,
and sense worthiness of themselves too.
Socio-Economic Needs and why:
My target audiences will fall into the demographics of C1. This
is because the price of the magazine will be of a cheapness
that C1 citizens are able to buy. They appreciate discounts,
whereas A and B social groups would carry on as normal and
don’t mind about the cheap prices because they are wealthier
than C demographics. The C1 consumers may include
economic problems, such as debts and lack of savings. This
will affect my magazine, as it reduces the chances of them
buying it. Therefore the audiences (especially those who are in
their teens) would appreciate cheap prices. However, the
magazine can cover some other social needs, as people can
interact and relate (Katz) with the magazine, as it creates an
atmosphere that lifts people’s spirits up, or that they can talk
about with other people / socialise.
Above: stereotypical teenage consumers. The clothes that
they might wear is presented in the right image.

2. 2
Audience Profile – Genre: Rock Music
Target Audience:
Katz’ Uses & Gratifications Theory and Maslow’s Hierarchy of needs
In terms of Katz- uses and Gratifications, Rock music magazine are able to entertain the audiences by including
information that they would be pleased to know, such as something that they never knew before (thus news). Rock
genre magazines can educate the readers about what the world of Rock music profession is like, giving them insight
to finding it out themselves. Social interaction can be triggered as well, because if there are people who can relate
with each other on the topic of Rock music, they can have a connection and have a sense of belong to something. In
terms of Maslow’s hierarchy of needs, I think Survivors will like this genre, as it consists of a regular issue release,
with almost the same or similar bands being presented for a particular publication. As each publication mentions
different bands (although some are similar), with audience preference, they are most likely to pick one publication
and stick to it (wanting routine: Maslow). Furthermore, Explorers (Maslow) may be fulfilled because they seek for
personal growth and social change. Personal growth can be achieved through reading information that they didn’t
know before, and perhaps the feeling of influencing social change can be achieved through, reading a rock music
genre magazine in the society where Pop and electronic music is rising in popularity.
Stereotype(s):
A Stereotypical target audience for my magazine would be someone who is a traditional and new man, as in
contemporary society they will have the money and time to buy and read a magazine. Stereotypically, middle aged
people are unaware of popular culture, therefore they are able to read something that they personally like. For
women, someone who are traditional would most likely not read this genre of magazine, because it may be too
active, not feminine and perhaps impolite. However, women who likes Rock genre is perhaps stereotypically less
dominant than the women who will like Pop genre magazines, for example. This is because they don’t go with the
top music in the society nowadays, but have individuality and can find their identity through the magazine because it
is unique (Katz). However, these are just assumptions and because of this, my target audiences are a range, to fit
as many individual as possible.