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SOCIAL MEDIA STRATEGIES




Social Media Strategies
     Establishing a Presence




         By Anthony D. Gordon
Social media has changed the way we communicate, now we social
network! Social media sites offer the ability to engage with people in ways
that traditional message boards never could facilitate. If you are new to
social networking at media sites, here are some of the strategies people are
implementing today to generate income through these important resources:



Let's begin with Twitter. If you haven't engaged in social networking, this is
simply the easiest of all the current popular sites. Just take a few minutes to
register.



Fill out your Twitter profile. It will help you build credibility more quickly
and give you the appearance of being a permanent participant. Post a few
links. They can be to the articles you have posted around the Internet that
track back to your web site, as well as to pages on your site.



Now it's time to do some searches. Use keywords to find other Twitter users
that may be potential clients. Use the follow feature to create a connection.
Follow everyone who follows you. It can bring you in contact with others
who follow them and possibly increase your follower base.



Post something daily. Even a short comment with a link will do nicely. The
more you post, the better chance you have of expanding your Twitter
network. Vary the posts. Don’t simply copy something you posted before.
Mix it up, or your posts will look more like spam. Ask questions as well as
make comments in your tweets. It will possibly stimulate some cross posts
that lead to promoting your web site.



Respond to any private messages. They could lead to a sale. Have fun with
the site. Once you get the hang of Twitter, you may be surprised at how
many contacts you can make, and how they increase your site traffic.
Social Media Strategies                                                    Page 2
Now let’s set up a LinkedIn profile. Be as precise in what you do and what
you sell as possible. Add a picture to your profile. LinkedIn users range
from small business owners to freelancers to corporate executives. All of
them like to see who they are doing business with. Include background
information that will generate hits. This is your life. You never know what
will lead to a connection.



Search LinkedIn. Find other people that you have some sort of connection
with, such as a high school, college, or past employer. As part of another
search, use keywords that have to do with the type of products you offer.
You may come across people who work with companies or in fields that
could use what you have to sell.



Always respond to queries or messages you receive from other LinkedIn
members, even if they are general queries. They may pass your web site
address on to other people if the two of you get along. Check out other
profiles for ideas on how to present yourself. You may come across
something that would work very well and increase your visibility. Update
your data from time to time. If your LinkedIn profile appears active, it will
draw more attention.



Post a link to your LinkedIn profile on Twitter. It will help increase your
LinkedIn network as well as your Twitter followers. Devote a few minutes
each day on LinkedIn, actively looking for new contacts. People sign up
every day, so there is always potential there. Set up a Facebook account.
Spend some time getting to know the various features on the site.



Create your Facebook profile. Include the same data as on your LinkedIn
profile, including links back to your web site. Search for other Facebook

Social Media Strategies                                                  Page 3
members to connect with. Look by location, school, workplace, or any other
criteria you can imagine. Make friends. Send friends requests as well as
approve any that come your way.



Check out the groups. Search by subject to find groups devoted to subjects
that have some relevance to your product offerings. Participate in the
groups. Post a message at least once or twice a week. It will increase your
visibility.



Post links on your wall. These can be to promotional articles you have
written, or to pages on your web site. Upload pictures. They draw interest
and will make people look at your postings more often. Make comments on
your wall. Others can see them and offer comments.



Comment on remarks your friends make. The interaction makes it more
likely for them to look at your links, or to recommend them to someone
else. Sign up for a MySpace account. Make sure your screen name is
relevant to the products you sell. Use keywords in your profile that will help
you show up in searches.



Use the blog feature. Write something a couple times each week. Include
links to your promotional articles, web site, and anywhere else you have an
online presence.



Build your MySpace network. Look for other users who might benefit from
your products and try to become connected to them. Comment on other
MySpace blogs. It will increase your visibility. Upload pictures and create
albums. Use shots of you with your products, etc. Change your MySpace
skins now and then. It will keep your page interesting.


Social Media Strategies                                                  Page 4
Cross promote your MySpace page and your Twitter page to look for
MySpace clubs to join. It will help more people find you and increase your
network.



Establish a You-Tube account. Launch your first video. Keep it short and
sweet, but use it to promote some aspect of your product line. If you sell
multiple products, make a short introductory video on each one. Follow up
with situational videos that show someone solving a problem with the use
of your products.



Promote your videos at Facebook, MySpace, and Twitter. At the same time,
find other videos that are relevant to your business and make comments on
them. Others will do the same for you, helping to drive up the page rank on
your video promotions. Add new videos regularly. Something new will keep
people coming back for more.



Vary the formats for your You-Tube videos. Some can be serious, some
comedic, some a mixture of both. Retire videos that seem to do nothing or
elicit negative responses. Develop new ones using the comments you
receive, good and bad. Compare your videos to others promoting similar
products. You might pick up a few ideas of how to make your presentations
more popular.




Social Media Strategies                                                Page 5
Other Resources


How To Write A 400 Word Article In 7 Minutes Or Less

http://onlinebusinessclubhouse.com/7mart



All Business People Need This!

http://onlinebusinessclubhouse.com/simplelists



Crush It with Continuity Programs & Membership Sites Pt.1

http://onlinebusinessclubhouse.com/mst20



Just Get Cloned!!!

http://onlinebusinessclubhouse.com/wptwin



16 Website Templates For Your Sales Pages

& 7 “Fill In the Blanks” Sales Letters

http://onlinebusinessclubhouse.com/tempfact



Yes! Fan page and Blogs Can Coexist!

http://onlinebusinessclubhouse.com/likes-wpfp




Social Media Strategies                                     Page 6
Joining The Team?

http://onlinebusinessclubhouse.com/mst2tier



Even Pros Get Coached!

http://onlinebusinessclubhouse.com/6in6



Want to Be Mobile?

http://onlinebusinessclubhouse.com/ssmob



Want to Be Mobile and Groupon-like?

http://onlinebusinessclubhouse.com/ssmobweb



Squeeze Page Success

http://onlinebusinessclubhouse.com/sqpage



Conquer The Offline Market

http://onlinebusinessclubhouse.com/localpro



Crush It with Continuity Programs & Membership Sites Pt.2

http://onlinebusinessclubhouse.com/memchp




Social Media Strategies                                     Page 7
The Incognito Way To Profit

http://onlinebusinessclubhouse.com/hiddensales



Just Love This Hosting Company

http://onlinebusinessclubhouse.com/yoursuccess



Real Business People Use Premium WordPress Themes

http://onlinebusinessclubhouse.com/themes



The Swiss Army Knife Of Themes - Has Everything!

http://onlinebusinessclubhouse.com/optpr



How To Write Near World Class Sales Letters In Less Than 3
Hours!

http://onlinebusinessclubhouse.com/stc37



Best Autoresponder Bar None!

http://onlinebusinessclubhouse.com/AR




Social Media Strategies                                      Page 8

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Social media strategies

  • 1. SOCIAL MEDIA STRATEGIES Social Media Strategies Establishing a Presence By Anthony D. Gordon
  • 2. Social media has changed the way we communicate, now we social network! Social media sites offer the ability to engage with people in ways that traditional message boards never could facilitate. If you are new to social networking at media sites, here are some of the strategies people are implementing today to generate income through these important resources: Let's begin with Twitter. If you haven't engaged in social networking, this is simply the easiest of all the current popular sites. Just take a few minutes to register. Fill out your Twitter profile. It will help you build credibility more quickly and give you the appearance of being a permanent participant. Post a few links. They can be to the articles you have posted around the Internet that track back to your web site, as well as to pages on your site. Now it's time to do some searches. Use keywords to find other Twitter users that may be potential clients. Use the follow feature to create a connection. Follow everyone who follows you. It can bring you in contact with others who follow them and possibly increase your follower base. Post something daily. Even a short comment with a link will do nicely. The more you post, the better chance you have of expanding your Twitter network. Vary the posts. Don’t simply copy something you posted before. Mix it up, or your posts will look more like spam. Ask questions as well as make comments in your tweets. It will possibly stimulate some cross posts that lead to promoting your web site. Respond to any private messages. They could lead to a sale. Have fun with the site. Once you get the hang of Twitter, you may be surprised at how many contacts you can make, and how they increase your site traffic. Social Media Strategies Page 2
  • 3. Now let’s set up a LinkedIn profile. Be as precise in what you do and what you sell as possible. Add a picture to your profile. LinkedIn users range from small business owners to freelancers to corporate executives. All of them like to see who they are doing business with. Include background information that will generate hits. This is your life. You never know what will lead to a connection. Search LinkedIn. Find other people that you have some sort of connection with, such as a high school, college, or past employer. As part of another search, use keywords that have to do with the type of products you offer. You may come across people who work with companies or in fields that could use what you have to sell. Always respond to queries or messages you receive from other LinkedIn members, even if they are general queries. They may pass your web site address on to other people if the two of you get along. Check out other profiles for ideas on how to present yourself. You may come across something that would work very well and increase your visibility. Update your data from time to time. If your LinkedIn profile appears active, it will draw more attention. Post a link to your LinkedIn profile on Twitter. It will help increase your LinkedIn network as well as your Twitter followers. Devote a few minutes each day on LinkedIn, actively looking for new contacts. People sign up every day, so there is always potential there. Set up a Facebook account. Spend some time getting to know the various features on the site. Create your Facebook profile. Include the same data as on your LinkedIn profile, including links back to your web site. Search for other Facebook Social Media Strategies Page 3
  • 4. members to connect with. Look by location, school, workplace, or any other criteria you can imagine. Make friends. Send friends requests as well as approve any that come your way. Check out the groups. Search by subject to find groups devoted to subjects that have some relevance to your product offerings. Participate in the groups. Post a message at least once or twice a week. It will increase your visibility. Post links on your wall. These can be to promotional articles you have written, or to pages on your web site. Upload pictures. They draw interest and will make people look at your postings more often. Make comments on your wall. Others can see them and offer comments. Comment on remarks your friends make. The interaction makes it more likely for them to look at your links, or to recommend them to someone else. Sign up for a MySpace account. Make sure your screen name is relevant to the products you sell. Use keywords in your profile that will help you show up in searches. Use the blog feature. Write something a couple times each week. Include links to your promotional articles, web site, and anywhere else you have an online presence. Build your MySpace network. Look for other users who might benefit from your products and try to become connected to them. Comment on other MySpace blogs. It will increase your visibility. Upload pictures and create albums. Use shots of you with your products, etc. Change your MySpace skins now and then. It will keep your page interesting. Social Media Strategies Page 4
  • 5. Cross promote your MySpace page and your Twitter page to look for MySpace clubs to join. It will help more people find you and increase your network. Establish a You-Tube account. Launch your first video. Keep it short and sweet, but use it to promote some aspect of your product line. If you sell multiple products, make a short introductory video on each one. Follow up with situational videos that show someone solving a problem with the use of your products. Promote your videos at Facebook, MySpace, and Twitter. At the same time, find other videos that are relevant to your business and make comments on them. Others will do the same for you, helping to drive up the page rank on your video promotions. Add new videos regularly. Something new will keep people coming back for more. Vary the formats for your You-Tube videos. Some can be serious, some comedic, some a mixture of both. Retire videos that seem to do nothing or elicit negative responses. Develop new ones using the comments you receive, good and bad. Compare your videos to others promoting similar products. You might pick up a few ideas of how to make your presentations more popular. Social Media Strategies Page 5
  • 6. Other Resources How To Write A 400 Word Article In 7 Minutes Or Less http://onlinebusinessclubhouse.com/7mart All Business People Need This! http://onlinebusinessclubhouse.com/simplelists Crush It with Continuity Programs & Membership Sites Pt.1 http://onlinebusinessclubhouse.com/mst20 Just Get Cloned!!! http://onlinebusinessclubhouse.com/wptwin 16 Website Templates For Your Sales Pages & 7 “Fill In the Blanks” Sales Letters http://onlinebusinessclubhouse.com/tempfact Yes! Fan page and Blogs Can Coexist! http://onlinebusinessclubhouse.com/likes-wpfp Social Media Strategies Page 6
  • 7. Joining The Team? http://onlinebusinessclubhouse.com/mst2tier Even Pros Get Coached! http://onlinebusinessclubhouse.com/6in6 Want to Be Mobile? http://onlinebusinessclubhouse.com/ssmob Want to Be Mobile and Groupon-like? http://onlinebusinessclubhouse.com/ssmobweb Squeeze Page Success http://onlinebusinessclubhouse.com/sqpage Conquer The Offline Market http://onlinebusinessclubhouse.com/localpro Crush It with Continuity Programs & Membership Sites Pt.2 http://onlinebusinessclubhouse.com/memchp Social Media Strategies Page 7
  • 8. The Incognito Way To Profit http://onlinebusinessclubhouse.com/hiddensales Just Love This Hosting Company http://onlinebusinessclubhouse.com/yoursuccess Real Business People Use Premium WordPress Themes http://onlinebusinessclubhouse.com/themes The Swiss Army Knife Of Themes - Has Everything! http://onlinebusinessclubhouse.com/optpr How To Write Near World Class Sales Letters In Less Than 3 Hours! http://onlinebusinessclubhouse.com/stc37 Best Autoresponder Bar None! http://onlinebusinessclubhouse.com/AR Social Media Strategies Page 8