Engaging your Customers Across the Social Web
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This is my 2/18 presentation to the Social Media Club of Dallas on ways to engage customers across the social web (including 4 key steps and 3 customer case studies). On the last page, you'll find my contact information. If you'd like more color commentary, feel free to reach out to me in your channel of preference.
![A Little Bit About Where I Work Powered is a full-service social media agency with scale helping brands and their agencies fully capitalize on the benefits of their social initiatives ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Engaging your Customers Across the Social Web
- 1. Engaging Your Customers Across the Social Web
- 3. Headquartered in Austin, TX with offices in New York, NY and Portland, OR
- 4. Expertise:
- 5. Strategy
- 6. Earned media
- 8. Mobile
- 10. Supporting 60+ global brands with their social media initiatives
- 12. Engaging Your Customers Across the Social Web Strategy
- 13. Be Careful of Being too “Tools” focused Most companies’ social media efforts these days are merely tactics in search of a strategy. - Greg Verdino, Author of Micromarketing
- 14. Engaging Your Customers Across the Social Web The Two Killer Apps
- 15. Content Learning expertise Connections Inspiration Loyalty advocacy Engagement Insight Opt-in Revenue
- 16. Conversation Learning expertise Connections Inspiration Loyalty advocacy Engagement Insight Opt-in Revenue
- 17. Engaging Your Customers Across the Social Web Context
- 18. Understanding the Landscape Who You Know What You Know
- 19. Understanding the Landscape Who You Know What You Know
- 20. Understanding the Landscape Who You Know What You Know
- 21. Engaging Your Customers Across the Social Web Executional Exellence
- 22. Saucony: Offline, Meet Online GOAL: Increase sales of Saucony Originals by supporting creative indie offices and cultural events “I love that Saucony Originals introduced our office team to obscure sports, it wasn’t the same old softball night. Kube and Field Crumpets and beer. What could be better.” –Saucony Originals Office Team Member
- 23. Southwest Airlines: Bags Fly Free FB App Dramatic Fan Growth SWA grew from 100,000to750,000 fans in under three weeks Customer List Acquisition Over 50% opted-in to get SWA’s email newsletter Turn-key Contest Included rapid Design, Development, Launch& Management Coordinated closely with Facebook for media & program execution
- 25. Engagement to drive product consideration
- 28. Registrations for the first year of the community increased by over 400%
- 29. Provides a way for Atkins to stay in touch with it’s hundreds of thousands of membersCustom interactive tools
- 30. Key Take Aways Start with strategy Remember the two killer apps: content and conversation Be mindful of context (who vs. what) Focus on executional excellence
- 31. Questions? Aaron Strout - CMO, Powered aaron.strout@powered.com @aaronstrout blog.stroutmeister.com powered.com/blog 512.682.3262