Final Presentation on the Perfect Prom Project. Published by Carlie Buehl, Adam Glass, Aston Hunt, and Rachel Nelson of the University of Illinois for Advertising in New Media Class with Eric Hansen.
8. Objectives
• Spread
the
Perfect
Prom
Project
to
2
other
campuses
in
2011
• Help
other
campuses
implement
the
Perfect
Prom
Project
• Increase
traffic
to
online
communities
by
20%
each
year
15. Results
&
Measurement
• Wiki:
Measure
increase
in
traffic
with
Google
Analytics
and
participation
• Facebook
Page:
Facebook
Insights
• Participation
of
other
colleges
• Results
so
far...
19. Lessons
Learned
• What
would
be
done
differently?
• More
Implementation
Research
• Advice
to
others
• Be
prepared
for
pickiness
with
clients
• Power
from
relevancy
in
all
parts
of
POST
