Tru Measure Shark Tank Presentation at The 2017 ROUNDTABLE

2. ThreeTypes of Services
1. DataVisualization: reporting suite & dashboard
– 3 reporting suites: Campaign Performance, Enterprise Reporting,
GoogleAnalytics

3. ThreeTypes of Services
1. DataVisualization: reporting suite & dashboard
– 3 reporting suites: Campaign Performance, Enterprise Reporting,
GoogleAnalytics
2. Proprietary technology: Mirror sites.
– Surfaces all post click analytics with or without use of GA, tags,
pixels.
– Ties all metrics back to individual campaign tactics

4. ThreeTypes of Services
1. DataVisualization: reporting suite & dashboard
– 3 reporting suites: Campaign Performance, Enterprise Reporting,
GoogleAnalytics
2. Proprietary technology: Mirror sites.
– Surfaces all post click analytics with or without use of GA, tags,
pixels.
– Ties all metrics back to individual campaign tactics
3. Fulfillment Services and SalesTraining
– Display, SEM, Social, SEO, Sites, Landing Pages and CallTracking
– Pre-negotiated rates with best-in-breed solution providers

5. ThreeTypes of Customers
1. Need Better Analytics for Proof of Performance:
– Mirror SiteTechnology and CallTracking metrics via API
– MarketingTechnology,Agencies and Media Companies

6. ThreeTypes of Customers
1. Need Better Analytics for Proof of Performance:
– Mirror SiteTechnology and CallTracking metrics via API
– MarketingTechnology,Agencies and Media Companies
2. Need a better dashboard for internal and external use:
– 3rd party integrations, customized UI and enterprise reporting

7. ThreeTypes of Customers
1. Need Better Analytics for Proof of Performance:
– Mirror SiteTechnology and CallTracking metrics via API
– MarketingTechnology,Agencies and Media Companies
2. Need a better dashboard for internal and external use:
– 3rd party integrations, customized UI and enterprise reporting
3. Need a partner for SalesTraining, Ad Operations and
Fulfillment:
– Leverage our experience, resources and technology

8. Complete portfolio with analytics you can trust.
Websites, Landing
Pages

9. Complete portfolio with analytics you can trust.
Search
(Paid, SEO,
Listings)
Social & Listings Management
(Owned, Earned, Paid)
Websites, Landing
Pages
Display
(O&O, Mobile,
Social,
Programmatic)
Traditional Media

10. Complete portfolio with analytics you can trust.
Search
(Paid, SEO,
Listings)
Social & Listings Management
(Owned, Earned, Paid)
Websites, Landing
Pages
Display
(O&O, Mobile,
Social,
Programmatic)
Traditional Media
Organic and Paid
Advertising Analytics
ROI Reporting

11. Complete portfolio with analytics you can trust.
Search
(Paid, SEO,
Listings)
Social & Listings Management
(Owned, Earned, Paid)
Websites, Landing
Pages
Display
(O&O, Mobile,
Social,
Programmatic)
Traditional Media
Organic and Paid
Advertising Analytics
ROI Reporting

12. Customize reporting screens to view
data that matters to you
Use the terminology your sales teams
and customers understand
Sleek (fully responsive) design
Easy to export and email PDFs
Campaign Performance Reporting

13. Call Data & Caller Analytics
Calls tied back to the campaign
in which it originated
Call data:
Time of day, day of week, unique callers,
listen to recorded calls, and more!
Caller Data:
Language, gender, income, age, married,
and more!
Helps create
audience
segments,
too!

14. Google Analytics

15. Enterprise Reporting
User Reports: by Rep, Manager, Enterprise, Advertiser
Market & Campaign Summary Reports: Advertiser, BusinessType,Vendor,Top Level Metrics

16. 1. Sales Prep
• Needs analysis (planning –
snapshot report, SEM estimator
tool..etc).Complete needs analysis
– proposal & SALE!
2. SaleWon!
• Submit order via order form
https://trumeasure.formstack.com/form
s/ccm_form
3. Fulfillment
• Tru Measure team will take it from here!
You can check order status at
http://support.trumeasure.com
4. Optimization
• Tru Measure team will perform 30-
day check-ins and optimizations
and provide updates on progress
5. Renewal
• Tru Measure team will
provide renewal guidance
at the end of the campaign
TheTru Advantage
Fulfillment as an extension of the Sales Process

17. • Search Engine Marketing (Google, Bing,Yahoo)
• Targeted Display (Mobile,Video and O&O)
• Retargeting
• Paid Facebook. In feed & RR.
• Reputation/Brand Intelligence & Management
• Mobile Sites
• Website/landing page creation
• Online Reputation Scorecard and detailed report
• Search Engine Optimization
• Video Creation. Montage and full motion.
• Call services: Caller Analytics, Caller Demographics
• Reverse Proxy/Mirror Sites
• White Labeled Analytics & Management Dashboard
TheTru Advantage
Fulfillment as an extension of the Sales Process