ROUNDTABLE 2016: WARREN

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LEAP Media Solutions, a division of BlueVenn

Introduction to the Executive Roundtable

Business

LEAP MEDIA CONFERENCE
The Executive Roundtable
August 26, 2016
Denise Warren
Netlyst LLC
denise@netlyst.com

2014 2015
1.2%1%
-7.8%-6.4%
0%
Adv
Circ
Source: Emarketer
% Change in US Newspapers Adv. vs. Circ. Revenue

0%
10%
20%
30%
40%
Print Radio TV Internet Mobile
12%
23%
39%
10%
16%
25%
22%
36%
13%
4%
Time spent
Ad spend
% of Media Consumption Time or Ad Spend
Source: KPCB 2016 Internet Trends Report

-40
50
Unique Visitors Minutes/Visitor
Small Loss
Large Loss
Small Gain
Large Gain
Top 50 Newspapers with a Large/Small
Change in Mobile…
Source: Pew Research Center/Comscore

Advantages of Newspapers
1.Well-respected brands
2.Growing digital audience
3.Ofﬂine and online distribution
4.Important missions that matter
5.Community Insight

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