Topics: * Why teleseminar/webinar is critical for business success. * How to create a successful teleseminar/webinar (for next to nothing) * How to avoid common mistakes * Promotion strategies for winning webinars

1. STRATEGIES TO HOLDING SUCCESSFUL
TELESEMINARS/WEBINARS
Why is teleseminar/webinar marketing critical for your business success?
1. One to Many is better than one-to-one
2. Easier to target audiences or “niches”
3. Establish yourself as an expert quickly – announce events use press
releases, etc
Steps to Successful Teleseminar
Step 1: Identify “niche” market
Step 2: Identify which format serves this audience more efficiently
Step 3: Identify topic of interest
Step 4: Ask for specific questions
Step 5: Answer the questions in a teleseminar
Step 6: Use the content from the webinar to drive traffic and/or sales
Top mistakes people make when doing a teleseminar/webinar
- Holding a webinar when a teleseminar will suffice
- Having a call without a clear objective and call to action
- Hosting a call using a mobile phone
- Not practicing the call first
- Hosting a call without a marketing plan
- Forgetting to record the call
- Not following up

2. Topics for Teleseminars/Webinars
- Poll your audience
- Ask questions on Social media sites
- Interview an expert in the niche
- How-tos are big topics
Promotion strategies for teleseminars/webinars
1. Social media outlets – create events on Facebook, Linkedin and invite
connections
2. Post on fan pages other than your own, use Linkedin groups to get the
message out
3. Send out press releases http://wiredprnews.com, http://www.free-
pressrealse.com
4. Partner with someone that has a big list and big social media following
5. Ask bloggers in your niche to write about you
6. Use your blog to announce call
Resources for free teleseminar/webinar services:
Teleseminar/Phone recording
 Instant Conference: http://www.instantconference.com
 Free Conference: http://www.freeconference.com
 Blog Talk Radio: http://blogtalkradio.com
 Skype: http://www.skype.com
 Slideshare: (Post documents online) http://www.slideshare.net
Webinars
 GoToMeeting (first month free, up to 15 attendees):
http://www.gotomeeting.com
 GoToWebinar (first month free, up to 1000 attendees):
http://www.gotowebinar.com
 Yugma: https://www.yugma.com
 Calliflower: http://www.calliflower.com
 DimDim (free and premium services): http://www.dimdim.com
 Freebinar: http://www.freebinar.com/Freebinar
 Camtasia (Record/edit): http://www.techsmith.com/camtasia.asp

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niche markets. Build brand awareness and solid communities to get your brand beyond the
small talk to become the conversation.
Sign up for “Become the Conversation” – Your Free 5-day Social Media Marketing eCourse and
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Your presenter:
Every ship needs a navigator and Kathryn Rose brings her own brand of
online navigation to Supreme Social. Kathryn’s wit, humor and ability to
keep the company “pointing north” is what makes her our Supreme
Navigator. Prior to Supreme Social, Kathryn developed the world’s first
mobile autoresponder, MobiReply, a cutting edge mobile marketing
product. She is a Certified Social Media Trainer and a founding member of
the International Social Media Association, the professional association for
Social Media Marketers. Kathryn is a dynamic speaker/trainer specializing in
integration of new technologies in marketing strategies, Search Engine
Optimization(SEO), Mobile Marketing and Social Media Marketing to help clients maximize
their visibility online. Kathryn is currently working with Ladies Who Launch on webinar
strategies.
Connect with me on:
Email: kathryn@supremesocial.com
Twitter @supremekat
Facebook http://www.facebook.com/SupremeSocialMedia