Alan Barnard, author of “Campaign It” shared how to influence behaviour and achieve the business outcomes that you want. He shared his 10 point plan for campaigning success at the APM People SIG event on 26th June 2014.

1. 1

2. “My name is
Alan Barnard…
…and I’m a campaigner”
2

3. “My name is
Alan Barnard…
…and I make change happen”
3

4. “My name is
Alan Barnard…
…and I’m a project manager”
4

5. 5
Our discussion tonight
1. Explain the Seven Principles of
Campaigning
2. Discuss how they can be applied to
your projects
3. Introduce the Campaign It! model

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ONE
The purpose of any campaign
is to make change happen

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TWOTo make change
happen you need
permission

10. 10
THREETo get permission you
have to tell a
compelling story

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FOUR
A compelling story well
structured and planned
creates an emotional response

12. 12
FIVEThe plan changes with
feedback

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SIXFeedback is the
lifeblood of a
campaign

14. 14
SEVENCampaigns all begin
and end with a clean
whiteboard

15. 15
www.campaignit.com

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End outcome

17. 17
Cause
End outcome

18. 18
Cause
End outcome
Emotional compulsion
Emotional reason to support
you achieving your outcome

19. 19
Know who gives
you permission to
succeed

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Who do you have
to get ‘onside’?
Know who gives you
permission to succeed

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What’s the ‘story’
they have to know
and understand?

22. HS2 or IC1?
22

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Tell your story

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Organise and co-
ordinate your
story-telling

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You don’t operate
in a vacuum
Be flexible, use feedback

27. 27
Build momentum

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Alan Barnard
www.campaignit.com
If you care enough about the outcome,
Campaign It!

34. This presentation was delivered
at an APM event
To find out more about
upcoming events please visit our
website www.apm.org.uk/events