Digital Entertainment Asset (DEA), a Singapore-based GameFi developer and operator of the PlayMining NFT gaming platform, has entered into a strategic partnership with Greenway Grid Global (GGG), a power infrastructure investment and development joint venture established in part by Tokyo Electric Power Grid Co. (TEPCO PG) in Japan.

1. Digital Entertainment Asset Partners Tokyo Electric Power Grid Co. to Gamify Social
Contribution with NFTs
Singapore, April 4, 2023 -- Digital Entertainment Asset (DEA), a Singapore-based GameFi developer and
operator of the PlayMining NFT gaming platform, has entered into a strategic partnership with Greenway Grid
Global (GGG), a power infrastructure investment and development joint venture established in part by Tokyo
Electric Power Grid Co. (TEPCO PG) in Japan.
GGG Director Tsuyoshi Numajiri (left), DEA Founder & Co-CEO Kozo Yamada (center) and GGG Manager Kazuki Kito (right) officiate an MOU between the
two companies in Singapore.
The partnership will see DEA and GGG explore the development of a Play-to-Earn (P2E) game that incentivizes
players to make real-life social contributions. The game will use gamification and Web3 technology to address
the challenges that understaffed government and infrastructure organizations face in patrolling and inspecting
aging public facilities. In an innovative marriage of the virtual world and the real world, players will receive P2E
tokens when they inspect physical infrastructure in their towns, while also enjoying a fun video game.
“We are proud to partner with Greenway Grid Global, and excited to see where this project leads,” said DEA
co-founder and co-CEO Naohito Yoshida. “DEA has always been devoted to social good campaigns, with a
number of charitable and social good initiatives underway in Japan and Southeast Asia. Gamifying as a means
of maintaining shared community infrastructure is a noble cause that we wholeheartedly support.”
TEPCO PG and GGG recently announced the sale of an ‘Electric Power Asset’ NFT collection based on
TEPCO PG's ‘Transmission Tower’ trading cards, comprising images of the company’s power infrastructure
such as utility poles and transmission towers. The NFTs aim to portray the power assets in an appealing
manner and to aid recruitment and other activities throughout the electric power industry. The partnership with
DEA will enable intrinsic value to be added to the Electric Power Asset NFTs by integrating them into a P2E
game, while also contributing to society through a social good initiative.

2. As a joint venture between TEPCO PG, CHUBU Electric Power Co., and ICMG Partners, GGG operates as a
means for the three businesses to cooperatively manage, incubate and invest in overseas companies engaged
in power transmission and distribution or development of next-generation infrastructure. One of GGG’s primary
focuses is investment in projects that bring electric power and water infrastructure into non-electrified
communities in Asia.
Play to Make a Difference
“While the concept of a game that incentivizes social contribution may be new, it is exactly the kind of
innovation that DEA aims to champion,” said DEA CSO Tatsuya Kohrogi. “We have a vision to solve real-world
problems through P2E gaming, and DEA is constantly exploring new ways to make a difference for real people
and communities."
An example of this can be seen in DEA’s commitment to their players from Southeast Asia (SEA). In December
2022, DEA partnered with Yield Guild Games Southeast Asia (YGG SEA) to onboard the entire PlayMining
GameFi catalog to the yggsea.io gaming platform, thereby increasing exposure in the SEA region for
PlayMining games. SEA is one of the world’s largest markets for P2E games, where players from
disadvantaged areas are able to earn supplementary income by borrowing NFTs through “scholarship
programs” to join the games. DEA reported over 9,300 NFT borrowers having earned over US$4.7 million since
December 2021 for the JobTribes PlayMining game alone, with some of them earning enough to pay for their
monthly living expenses.
DEA also reallocates a portion of their revenue to charitable works in SEA. For example, PlayMining and YGG
SEA teamed up on a food drive in Indonesia in October 2022, and PlayMining also has an ongoing agricultural
project in the Philippines.
PlayMining has a number of games that allow players to earn DEAPcoin ($DEP) through play, including
JobTribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer and Lucky Farmer. DEA makes it easy for
players to earn real-world income through play, too, by continuously buying back DEP worth up to 40% of DEA’s
sales on a monthly basis. DEP can also be traded on popular exchanges or spent on the PlayMining NFT
marketplace.
PlayMining is also keen to explore various ways for players to interact, both digitally and physically. In addition
to the social contribution game planned with GGG, PlayMining has an upcoming game called SOUL Fusers that
will see players collaborating on NFT design. They have a metaverse initiative called Kamui Fujiwara Verse,
which has NFT-holding fans collaborating with famed artist Kamui Fujiwara on the creation of a new manga
series, as well as gathering together for in-person meetups in Japan.
“While the crypto bear market has been hard for everybody in the industry, our focus at DEA has always been
to keep developing and innovating,” Kohrogi said. “The most important thing is building and supporting our
community by providing as much value as we can for our 2.7 million users.”
About Greenway Grid Global:

3. Greenway Grid Global Pte. Ltd. is a joint venture established in Singapore by Tokyo Electric Power Grid Co.,
Ltd., Chubu Electric Power Co., Inc., and ICMG Partners Pte Ltd. The company aims to make the world a
happier place by combining investment in next-generation infrastructure and new technology, the development
of new businesses, and leadership development programs.
About Digital Entertainment Asset:
Digital Entertainment Asset Pte. Ltd. (DEA) is a Singapore-based global Web3 entertainment company founded
in August 2018. DEA is a developer of Play and Earn (P&E) games — also recently referred to as Play and
Earn (P&E) games. DEA also operates the PlayMining gaming platform, the PlayMining NFT marketplace, the
PlayMining Verse metaverse project and DEAPcoin ($DEP) — the first P&E token approved by the Financial
Service Agency of Japan. The team is headed by two co-CEOs — Naohito Yoshida and Kozo Yamada — who
together bring decades of experience in founding successful startups (with 3 IPOs), creating hit video games,
producing Web TV programs and displaying a deep understanding of NFT gaming.
About PlayMining:
PlayMining is a GameFi and metaverse platform that empowers creators who would otherwise benefit very little
in the traditional IP creation industry. The PlayMining platform is a new business model for content creation,
featuring an NFT Marketplace powered by the PlayMining DEAPcoin ($DEP), paired with an NFT gaming and
Metaverse platform. Featuring both in-house games as well as third-party projects with their own native tokens
that allow creators to capture much of the value they create, the PlayMining platform has 2.7 million users and
a catalog of P&E game titles including Job Tribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer and
Lucky Farmer, as well as the metaverse project Fujiwara Kamui Verse.
Official Channels:
DEA Website: https://dea.sg
PlayMining Website: https://playmining.com
PlayMining Discord: https://discord.com/invite/xWeHGdt
PlayMining Twitter: https://twitter.com/PlayMining_SG
PlayMining Facebook: https://www.facebook.com/PlayMining/
PlayMining Medium: https://medium.com/playmining-game
PlayMining Youtube: https://www.youtube.com/channel/UCGWmK0RLV4SB_PSXpj2j6dw
DEA Contact
Takasugi: tomoyuki_takasugi@dea.sg
Media Contact:
pr@yourPRstrategist.com