Marketing Instruments is an interactive program designed to cover the basic concepts of marketing process, planning, and strategies for products, competition, channels of distribution, promotion techniques, and pricing..etc Sessions was provided by Assim Tulba, organized by Goal Oriented Learners (GOL), in Information Resource Center (IRC), US Embassy in Cairo. August 21-23, 2016

1. AssimTulba
August 21-23, 2015
August 21-23, 2016 1

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1. Introduction

3. 3August 21-23, 2016
Marketing is the studies of a market.
What is Marketing?

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A market is an exchange
between two parties,
frequently a buyer and a
seller, but marketing also
applies to non-profit or
things where there isn't
necessarily money being
transacted.
What is Marketing?

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CustomerValue.
Marketing Principles

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Differentiation.
Marketing Principles

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STP
Marketing Principles

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Product.
Price.
Place.
Promotion.
4Ps of Marketing

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Activity
 UseThe 4Ps of Marketing to get increased in blood
donations.

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Branding

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Situation Analysis

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External Environment

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SWOT Analysis

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Marketing Plan

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Business Strategy

17. 17August 21-23, 2016
Market Research

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Market Economy

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Products and Services

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Customers

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Competition

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Marketing Objectives

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Marketing Strategies

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Marketing Strategies

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Pricing

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Location

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Distribution Channels

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Sales Forecast

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Action Plan

30. 30August 21-23, 2016
AssimTulba
http://www.slideshare.net/assim_t