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EPA - Neue Corporate Identity (Auszug Logodesign)

Zeigt die Entstehung des neuen Logos für Elektro Albrecht, als Teil der Corporate Identity.

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Elektro P. Albrecht
Entwicklung einer neuen Corporate Identity
              Auszug : Logo




               Sascha Aßbach . März, 2012
Logo
Sascha Aßbach . März 2012   Seite   3
„Fenster und
                            Türen“-Albrecht?

                            P, wie Philipp
                            lieblos platziert

                            vermeintliche
                            Symmetrie und
                            strikte Geometrie
                            ist keine


Sascha Aßbach . März 2012                       Seite   4
Erstmal das „P“
                            gleichwertig
                            einsetzen

                            wirkt allerdings
                            wie „EP A“, zu
                            große Lücken.
                            Stil passt nicht
                            zum Rest




Sascha Aßbach . März 2012                      Seite   5
Proportionen
                            korrigiert. P dem
                            Stil von E und A
                            angepasst.

                            Wirkt schon
                            wesentlich
                            harmonischer.
                            Mir gefällt aber
                            das E noch nicht


Sascha Aßbach . März 2012                       Seite   6

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EPA - Neue Corporate Identity (Auszug Logodesign)

  • 1. Elektro P. Albrecht Entwicklung einer neuen Corporate Identity Auszug : Logo Sascha Aßbach . März, 2012
  • 3. Sascha Aßbach . März 2012 Seite 3
  • 4. „Fenster und Türen“-Albrecht? P, wie Philipp lieblos platziert vermeintliche Symmetrie und strikte Geometrie ist keine Sascha Aßbach . März 2012 Seite 4
  • 5. Erstmal das „P“ gleichwertig einsetzen wirkt allerdings wie „EP A“, zu große Lücken. Stil passt nicht zum Rest Sascha Aßbach . März 2012 Seite 5
  • 6. Proportionen korrigiert. P dem Stil von E und A angepasst. Wirkt schon wesentlich harmonischer. Mir gefällt aber das E noch nicht Sascha Aßbach . März 2012 Seite 6
  • 7. E gespiegelt. Kann was. Schöne Dynamik mit den Krümmungen beim E unten und beim A oben Sascha Aßbach . März 2012 Seite 7
  • 8. Okay, mal versuchen zu verfeinern. Lücken füllen. Gibt etwas mehr Halt, ohne dem Logo die Dynamik zu nehmen Sascha Aßbach . März 2012 Seite 8
  • 9. Futura als Schrift für die Sublines probiert. Die Rundungen und ELEKTRO P. ALBRECHT Punkte passen BERATUNG PLANUNG AUSFÜHRUNG nicht. Sascha Aßbach . März 2012 Seite 9
  • 10. Eurostile. Viel besser. ELEKTRO P. ALBRECHT BERATUNG . PLANUNG . AUSFÜHRUNG Sascha Aßbach . März 2012 Seite 10
  • 11. Farben? Sascha Aßbach . März 2012 Seite 11
  • 12. ELEKTRO P. ALBRECHT BERATUNG . PLANUNG . AUSFÜHRUNG Sascha Aßbach . März 2012 Seite 12
  • 13. Vielen Dank! Sascha Aßbach Crossmedia-Design und Webentwicklung assbach.com Sascha Aßbach . März 2012 Seite 13