Opportunities for creating online experiences. Learn more: https://www.kaospilot.dk/kaospilot-experience-design/

2. Standing on
the shoulders
of

3. My story
facing my resistance

4. BRAZIL IMMERSION

5. CREATING TRANSFORMATIONAL EXPERIENCES ONLINE IS A
MASSIVE OPPORTUNITY

6. CREATING TRANSFORMATIONAL EXPERIENCES ONLINE IS A
MASSIVE OPPORTUNITY
BUT…
IS IT POSSIBLE?

7. Context
what is transformation design about

8. v
8
Your freedom start in
the center of my chest.

9. MASS DEMOCRATIZATION OF
ONLINE HIGH QUALITY PERSONAL
EVOLUTION

10. COMPETITIVE
POSITION
DIFFERENTIATED
NO DIFFERENTIATED
PRICEMARKET PREMIUM
IRRELEVANT TO…
CONSUMER NEEDS
RELEVANT TO…
COMMODITIES
PRODUCTS
SERVICES
EXPERIENCIES
TRANSFORMATIONS
MAKE
DELIVER
STAGE
GUIDE
EXTRACT
THE TRANSFORMATION ECONOMY
The Experience Economy,
Pine & Gilmore 1998
From: Alberto Barreiro

11. COMPETITIVE
POSITION
DIFFERENTIATED
NO DIFFERENTIATED
PRICEMARKET PREMIUM
IRRELEVANT TO…
CONSUMER NEEDS
RELEVANT TO…
COMMODITIES
PRODUCTS
SERVICES
EXPERIENCIES
TRANSFORMATIONS
MAKE
DELIVER
STAGE
GUIDE
EXTRACT
THE TRANSFORMATION ECONOMY
The Experience Economy,
Pine & Gilmore 1998
From: Alberto Barreiro
MEANING

12. "The Transformation Economy is a stage of
economic development in which the core
asset of an organization lies in its ability to
generate positive change in people, society
and the natural environment.”
- Alberto Barreiro & Andy Sontag

13. USERS CREATE VALUE USERS CHANGE
Benjamin Kline Hunnicutt
The Age of Experiences, 2019
EXPERIENCE ECONOMY TRANSFORMATION ECONOMY

14. Airbnb
from stranger in a new place to belonging in a new place

15. Clan x Flag
bringing my ‘professional’ self to
work
bringing my ‘whole’ self to work

16. Simple Feast
from acceptance of the
dominant food culture
what I eat represents
the future I believe in.

17. Opportunities
opportunities for you as an entrepreneur or educator

18. DO YOU BELIEVE THAT A NEW GENERATION OF
ENTREPRENEURS & EDUCATORS CAN USE THE
NEW SCIENCE OF WELLBEING TO UNLEASH A
MOVEMENT OF TRANSFORMATION DESIGN?

19. WE DO.

20. Economists,
Psychologists &
Neurobiologists
asking: how do we make
people happy?
Harvard Business Review
2012

21. Make me better
&
make my environment better
Examples:
VIA Character Strengths
Mindfullness
New Science of
Wellbeing

22. WELLNESS
FOODADVERTISING
LEASURE
EDUCATION
PROFESSIONAL
DEVELOPMENT
EMPLOYEE EXPEREINCE
DESIGN (HR)
TRANSFORMATION
DESIGN
OPPORTUNITIES
CITIZEN SERVICE
DESIGN

23. In this new paradigm, purpose, aspiration and a ‘north
star’ enable an organization to ‘draw out’ a
transformational experience from a willing participant.
Benjamin Kline Hunnicutt
The Age of Experiences, 2019

24. Principals
how you do it

25. IT IS IMPOSSIBLE TO CREATE TRANSFORMATION

26. DESIGN FOR:
•AUTONOMY
•PARTICIPATION
•BELONGING
•POSITIVE RELATIONSHIPS
•MINDFULNESS - CONTROL OF
ATTENTION
•USING SIGNATURE STRENGTHS
•THOUGHTFUL REFLECTION
TRANSFORMATION
DESIGN
Benjamin Kline Hunnicutt
The Age of Experiences, 2019

27. Neuroleadership Institute:
1. Your focus should be on designing for INSIGHTS.
2. Design for insights in SOCIAL situations.
3. Focus your design on ONE HABIT at a time.
Podcast: Virtual Learning in a Hybrid World

28. Key takeaways so far
• Peer-to-peer:
• High autonomy & high care
• Enable self facilitation:
• Prompt based
• Create shared experiences
• Custom playlists, and
experiential boxes

29. Transformational
Experience Design Model

30. YOU CAN NEVER TRANSFORM OTHERS
BUT…
THAT IS ALL YOU NEED TO KNOW TO DO IT