How do you get users from point A to B and create basket conversions? What are the simple things that can trip up users from completing a signup or login? In order to get user conversions, user motivation, ability, and a trigger (call to action) all need to converge to increase engagement and the likelihood of success.

1. Onboarding
best practices
Twitter: andrewsmyk

2. Andrew Smyk
program coordinator
ux designer
Twitter: andrewsmyk

3. user expectations

4. Don’t expect mastery

5. microcopy

6. It begins with Log Ins

7. Log In vs Login

8. Not Loggins

9. Log In vs Registration

10. Sign In vs Sign Up

15. avoid usernames

16. email address
phone number

17. Third Party Login

18. Logical asks

19. Avoid surprises

20. Password hints

21. Retrieve password

22. Retrieve over reset

23. Show password

24. Warn if Cap Locks

25. Password variants

27. Your new password must:
Contain letters, digits and special characters.
A plot.
A protagonist with good character development.
A twist and a happy ending.

28. Remove CAPTCHA

29. 38% fail on first attempt

30. Failure rate escalation

32. Lost conversions

33. Progressive
Disclosure

39. Don’t rush completion

42. Create a flow

43. Acknowledge the user

44. Limit confirmations

45. Avoid last click analytics

46. Extend to the many

47. Design with (good) data

48. Questions?

49. Thanks!
Twitter: andrewsmyk