1. Prepared for Venture Lab “A crash course of creativity”
Assignment:
Are you paying attention?
Anastasiya Smolyanyuk, Kyiv, 29.10.2012

2. Argo Center
Argo Center is a store of one of the most popular chain
of clothes stores in Ukraine.
• This particular store is huge, very good
organized and comfortable for customers, even
with corner for children in it.
• The store has 2 doors and is situated near the
main entrance to the stores flour that people
who only starts their journey on shopping mall
or have already finished it (if they came from
the opposite entrance) will go near this store.
• The prices are slightly higher than average
HOWEVER lots of people just browsing through this store, because:
• At the beginning of shopping walking you do want to see more stores and rarely
decide to buy at the first one.
• At the end of your journey you so tired and probably do not have money to buy
something more
• Even you are attending to buy clothes in this store you could be exhausted trying to
find what you need in their huge assortment

3. ARGO CENTER: Smart assistant
Create a mobile/tablet app that will assist a customer to find
perfect clothes for him
• The app contain photos all of clothes of the store
• The customer download the App or use it from website
or with free PC on store
• Give his sizes (height, weight, body size etc) and filter
with preferable style and colors
• The app choose the range of possible finished outfits
which is suitable for this type of figure
• A customer shows to a merchandiser the outfit and he
brings clothes into a fitting room
Notes:
• The app contains algorithm which give the outfits in random
way accordingly to some basic rules:
• Not more than three colors accordingly to a color wheel
• For high person do not use fabrics with strips and etc
• Could be option “Surprise me” – random without any rules