3. Main Product
I am going to be advertising a new
protein supplement for body
builders.
4. Subsidiary products
The subsidiaries that are under the
package I took are;
-A radio advertisement.
-A web pop-up
5. Research
The research I did was on how adverts
use the media concepts to give out the
message of the product which is being
advertised.
• Fuel in A bottle, Protein ad:
™ http://www.youtube.com/watch?NR=1&v=OHO
XF1iJa8k&feature=endscreen
• Max Muscle ad:
http://www.youtube.com/watch?v=lDcEs0fcOiU&f
eature=channel&list=UL
6. Research
The type of characters I will be looking for would be
people who already have bodies which are in shape
not over ripped,
I did a research on how to give my consumers a
reason on why they would pick my product
7. Aired Channel
These are the channels I am thinking, I might
meet the targeted audience of my product.
8. Social Networks
My advert is going to be on
some of these social
networks
9. What I Learnt
I learnt that media concepts such as mise en
scene, editing, sound and creativity they tend
to make the service/product get more
advertised effectively.
I also learnt that before embarking on
advertising my product I got to first analyse
resources obliged to produce a good quality
advert.
10. Ideas
I got ideas through thinking about resources
which would be available for me to produce a
good advert and the type of characters that
will be mostly available to shoot with.
Slogans, ‘future fitness, building tomorrow’.