media target audience results

1. Target Audience Questionnaire
Results

2. What is your age?
7
4
2
6
0
6
0
1
2
3
4
5
6
7
8
Numberofpeople
Age
14-20 21-30 31-40 41-50 51-60 60+

3. In our questionnaire…
We asked a variety of different
ages to get a varied response to
our questions.

4. Are you male or female?
41%
59%
Gender
Male Female
There was a general
opinion given equally
from males and
females as we only
asked 18% more men,
which in our case
averages to around 2
more males.

5. When do you watch television the
most?
0
2
4
6
8
10
12
6am or
earlier
6am -
9am
9am -
11am
12pm -
3pm
3pm -
5pm
5pm -
8pm
9pm -
11pm
11pm+
Numberofpeople
Time of day

6. To conclude…
The majority of people tend to
watch television in the evenings
from 5pm until 11pm. More
specifically from 9pm – 11pm.

7. What channel do you most frequently watch?
0
2
4
6
8
10
12
BBC 1
BBC 2
ITV 1Channel 4
Five
BBC 1
BBC 2
ITV 1
Channel 4
Five
The most popular channels we found from our
results was BBC1 and ITV1.

8. Do you watch documentaries?
Yes
74%
No
26%
Our results
show us that
almost ¾ of the
general public
do watch
documentaries.

9. What genre of documentaries do you
prefer?
0
2
4
6
8
10
Sports
Food/Nutrition
Lifestyle
History
Factual
Other Sports
Food/Nutrition
Lifestyle
History
Factual
Other

10. Despite food/nutrition being the least
popular documentary genre in our
results…
We decided to use that as a reason to create
the documentary about fruit and vegetables, to
make it a more popular topic after seeing our
documentary.
Our most popular result was history, however
we felt that there was so many documentaries
at the time with this genre and very little about
food/nutrition. Another reason why we still
pursued the topic of fruit and vegetables.

11. What is your favourite colour?
0
1
2
3
4
5
Black
White
Red
Blue
Green
Other: Pink
Other: Yellow
Other: Purple
Other: Lilac
Other: Turqoise
Black
White
Red
Blue
Green
Other: Pink
Other: Yellow
Other: Purple
Other: Lilac
Other: Turqoise

12. To conclude…
Our results shown us that the most
popular colours were purple, white
and green.
As a result of this, we tried to consider
these three colours primarily when
creating our draft print
advertisements.

13. What gender voiceover do you prefer?
55%
41%
4%
Male Female Don't mind
As a result of the
response to this
question asked, we
chose a male voiceover
for the documentary
because it had slightly
more preference.

14. What age voiceover do you prefer?
5
11
7
4
0
1
Number of people
20-30 30-40 40-50 50-60 60+ Don't mind

15. Similar to the previous question…
Because of the higher preference
toward age 30-40 for over
voiceover, we used this age barrier
when choosing over voiceover. To
ensure they were of a matured
age.

16. Would you watch a documentary
about fruit and vegetables?
Yes
58%No
42%
Not sure
7%
58% of the people we
asked said that they
would watch a
documentary with the
topic of fruit and
vegetables, despite it not
being a popular genre in a
previously asked
question.

17. Do you think that Fruit and Vegetables
are too expensive?
Yes
68%
No
32%
This question was asked to
find out some general
thoughts and opinions of the
general public, for
conversation topics in our
documentary. For example the
idea of the cost for fruit and
vegetables being too high.

18. Where do you shop for your Fruit and
Vegetables?
0
2
4
6
8
10
12
ASDA
Tesco
Sainsbury's
Morrisons
Lidl
Aldi
Other: Markets
Other: Independent
shops
Other: Iceland

19. Again…
This question was asked to find out some
general opinions so they can be used within our
documentary. In this case, to find out where
people do and don’t tend to shop for their fruit
and vegetables, so we could consider our
interviewees.

20. Are you children fussy eaters when it
comes to Fruit and Vegetables? (Answer if
applicable)
33%
37%
30%
Yes No N/A
This allowed us to keep
finding out information
about the general public,
to then be used in our
documentary research.

21. Do you eat your ‘5-a-day’?
Yes
74%
No
26%
Because our main topic in
the documentary is eating
5-a-day, we asked our
audience if they eat their
5-a-day on a day-to-day
basis.

22. Would you consider yourself to be
healthy?
Yes
84%
No
16%
This was the final question in our
questionnaire and was very
interesting because as a result of
this we found that 3 out of the 25
people asked do eat their 5-a-day
but don’t consider themselves to
be healthy. And 8 out of 25
people don’t eat their 5-a-day
but do consider themselves to be
healthy. Therefore this was an
interesting research point.