1. TASK TWO
ANALYSIS OF SECOND MAGAZINE
VIBE MAGAZINE
By Steven Knowles

2. ABOUT VIBE
• Vibe Magazine is published by Intermedia Vibe
Holdings who bought BlackBook in 2012.
• Based in New York City, US.
• Predominately features R&B and Hip-Hop.
• Founded by Quincy Jones in 1993, in
partnership with Time Inc.
• Was called Volume before co-founder Scott
Poulson-Bryant called it Vibe.
• Circulation of 300,943 in June 2012 whereas
the total in 2011 was 301,408.

3. COVER PAGE
MAIN IMAGE
• The main image on this cover page is
of 50 cent.
• It is a medium close up and shows his
expression which is angry or stern.
This links with the coverline “WHO‟S
AFRAID OF 50 CENT?”. The image
allows you to answer the question.
• It comes out of the magazine and
makes you feel intimidated.
• Clothes directly relate to his genre of
music of Rap – vest, cap and „bling‟.

4. COVER PAGE
MASTHEAD
• Masthead is a consistent font and size
every edition of the magazine but the
colour changes. The same can be said
for the whole cover.
• Distinct font allows instant recognition
from audience.
• Magazine is mainly focused on Rap
and R&B.
• The masthead stretches across the
whole magazine and is behind the
image.

5. COVER PAGE
COVERLINES
• The main cover line on the magazine
directly relates to the main image. It asks
the reader if they are afraid of 50 cent and
then pulls a quote out of the magazine – “I
DON‟T SEE SENSE IN RESOLVING
ISSUES WITH ANYBODY.” This again
reflects the hard background nature of his
genre Rap.
• The other coverlines are all about the
contents of the magazine. Along the top we
see the main artists that people like the
most – Beyoncé, Lil Wayne and Shakira.
• No real house colour style, all different
colours.
• Coverlines are Sans Serif.
• Arranged in a „C‟ pattern which is pleasant
to the eye of the reader.

6. CONTENTS PAGE
• Main image of contents page
represents the genre Rap and is shown
with the cap and bling.
• Masthead is used in the top right along
with the issue date – Caption.
• „V‟ in background is the company logo.
• Contents is split up into two sections,
features and fashion.
• Text wraps around image.

7. DOUBLE PAGE SPREAD
• The main image on the double page spread • Credit for editor and photographer.
shows a Wiz Khalifa who is a Rap artist. He • Drop cap is used for the article and takes up
looks really laid back and is smoking which can three lines.
be directly stereotyped to his genre of music.
• Wiz‟s cap also matches the colour scheme for
the main title and article.
• „V‟ caption in the top right corner of the double
page spread.

8. HOUSE STYLE OF VIBE MAGAZINE
• Cover page –
• The masthead on every magazine is across the whole page and is always in the same
font.
• Coverlines are always in the same place and all follow the „C‟ pattern which makes the
cover pleasant to the eye for the reader. They are also following the rule of thirds.
• Main image always seems to come out of the page.
• Contents Page –
• All of them contain a „V‟ faded in the background.
• Contents title is separated into three sections, CO, NTEN and TS.
• Text usually wraps around image.
• Double Page Spread –
• Always contains a main image that takes up whole page and an article on the other.