bauer or time inc

1. Task 4
Research on Time Inc. – Q1-4

2. 1800s-1900s - The type of magazine, Time Inc. (formerly known as IPC Media) was like at this time, when
the field launched in 1853, became the largest in Europe which shows it is unique from all other magazines
as it was the top magazine in a short time. This would benefit me because it means that they would quickly
make my magazine well-known and special compared to others. They also have a ‘correspondent’ which
means they had a person to write to their company/ magazine on a regular basis. So, this means that they
have contacts that could give us some top stories that could feature in my magazine over time and shows
that they may have alliances within the business. Their target audience during that time were shown to be
old white men from aged 34 and up. These men would be of a middle to upper class because research
shown that their magazines, in the late 1800s, were on Country Life, Horse & Hound, Shooting Time,
Yachting World, Amateur Gardening, Cycling Weekly, Amateur Photographer and The Railway Magazines.
All these magazine title show to be beneficial to men of a middle as they’re interested in horses, shooting,
cycling and yachts and gardening for ‘Amateur’ people would help them as it might help in their
relationship to see how could have an input in helping women somehow, that still makes them masculine.
They also gave them competitions, where they’d have to pay £1 to guess how much gold and silver was in
the Bank of England on a given date, which means they are good at using the audience’s emotion to draw
them in and sell the magazine to get money from it.
1920s-1940s - They’d started focussing on women and stopped focussing on men as they launched in the
home interest and women’s weekly markets. So, it shows that they are smart and look at the society a lot
because maybe by this time, men were at war and only women were around. In the 1920s, Odhams
launched the new monthly Ideal Home, which is still being printed today, so this shows they are the type to
be loyal to their magazines/ customers. They launched Ideal Homes in opposition to Newnes’ Homes &
Gardens, which shows they like to be in competition with others to get on top and it worked as by their
third birthday in 1929, they’d grown to a steady 144 pages from 24 in 1853.
Q1. What type of magazine and target audience has Time Inc (formerly IPC) been associated
with over the years?

3. 1940s - They were the type magazine to focus on women at this time to keep Britain’s women’s morale up
whilst the men are at war. Therefore, their main target audience at this time were women.
1950s - By this time they’d branched out to do music magazines, which will benefit me as that is what my
magazine will be based on, so it shows they would help my magazine become well known as they have
specialised in it before.
1969 - Their first new football weekly came out, which would target English men as it was generated by
England’s World Cup
1970s - This was the time they launched Aeroplanes Monthly, Sporting Gun and SuperBike, which would all
target men. So, they’d moved back onto men when they came from war. Therefore, they’d woul be good in
my magazine as, it would mostly target men.

4. Q2. Why might Times Inc. be an appropriate publisher for a new music magazine?
Because they focus on what’s going on in society to pick what type of magazine they should
publish and the target audience that will be in majority, would like it and read it weekly. This is
because they focussed on women during the war times as that’s when the men were all off to war,
so they had to be their main target audience to keep their business going. So, that shows they will
be a good publisher as they try their best in order to keep their business going. Another reason
why they would be an appropriate publisher is because they were the largest newspaper in
Europe showing they must have done something right them and keep progress in order to
maintain their title. Also, they use the audience’s emotion in order to attract more people by
including competition in their magazine and make themselves more money. Because they
focussed their attention on women in the 1920s to 1940s means they already have experience in
targeting women and knowing what they want to this day as Ideal Homes is still being published
successfully, showing they would be trustworthy to my magazine and may know how to attract
women to my magazine and it might apply to them sometimes, when the front cover enforces
male gaze or a female that they can get personal identity from. It would also be appropriate as
they help my magazine branch out to different countries as they have been international front the
1980s. It also help my magazine be famous from the first issue because in the 1980s they’d sold
out one of their magazines after just six issues and still continues to evolve further in 1999, so that
means from them evolving from the 1980s, by 2015 they will know how to sell out my first issue
from learning how to during the 35 years. Another reason why I think they will be appropriate for
my music magazine is because they’ve targeted young men, who will be my target audience and
they would help as they’ve experienced targeting them for a while. As in the 2010s they’d targeted
men with NUTS and mass-market women on this recent date, which shows that they will know
what todays men want to see in magazines now-a-days. They also have their magazine, NME
become the first major UK music title, which connotes that there is hope for them to do the same
with my magazine some time.

5. Q3. What sorts of genres of music/types of magazines might they be likely to
publish?
One type that they would mostly publish is Hip-Hop/R&B as I have previously analysed an
NME magazine, that contained a main genre of this type, which shows they are most likely to
do this type of genre as they already have some experience in that genre. This magazine
arrived in 1952 and Time Inc. published. This will benefit me because my magazine, that I will
create soon, will be of a similar genre. NME also do Rock genres, so they would also do that
genre again as it was the sub-genre in the NME magazine that I’d analysed.
A type of magazine they’d publish would be TV related, because in the 1940s they’d branched
out to do TV magazines (as well as music). And they TV magazine they published are still
being printed today and have also published others after that time like,TV Easy and What’s On
Tv for example.
Another magazine they are would publish would target men and will be about sport because in
1969 onwards they’d started a new football weekly and then published Rugby World and
Soccer.
They would also publish magazines to up-market men and are white and upper class because
they’d published Yachting Monthly/World (which is still being published today), so they would
most likely publish Golf magazines as it would attract the same type of people.
They would also publish women magazines as they have done in the past from the 1920s and
have published Marie Claire in the 1980s and is still running now.

6. Q4. Why might alternative publishers like Bauer be appropriate?
The target audience that Bauer would have associated with, were women over the years because in 1974,
they launched ‘Yours’, the magazine and website, mainly targeting women aged 50 and over as they covered
issues like, health, relevant news, fashion and beauty. This would target women like this because most
people of that age, back then, may not have felt sexy for their men as they’d always be cooking and wanted
to feel fit and healthy for themselves and their partners, including in the fashion and beauty industry too.
They also covered relevant news aswell as mainly men watch news, so it would be important news catered
to that specific type of audience. Including another magazine they’d published in the 1970s, which was ‘Tina’
and was a part of women’s weeklies too. They also published ‘Bella’ in 1987, making it the first venture that
published in the UK. This magazine also targeted white women, but of a younger age because they feature
younger women as the main images and talk about female gossip within celebrity’s life. This would have had
a significant impact on the women’s market. Before this, they’d launched Woman’s World in 1981 and was
the first women’s weekly, which made the women’s market increase as well. They had spread worldwide
through Germany, Britain and Poland. Another reason why women were their main target audience over the
years is because they’d launched a weekly women’s magazine called Take A Break in 1990, That’s Life in
the 1995 and TVChoice in 1999, which targeted women back then because the history of stereotypes is that
women were always in the house like housewives and the men working, while the women stayed and
cleaned and took care of the kids, so they’d publish this to women as they would be home all day so they
would’ve watched TV at some point in the day. These would be at a lower price because they’d mainly target
working class people as a stereotype is that upper class people might have a female maid. This would
benefit me because I think my target audience for my magazine will be women so they’d help guide me the
way I should target them. They’d also targeted men over the years because in the 1920s they’d done sport
newspapers and radio magazines. They launched Motor Cycle News in 1955 as mainly men like to sports
and motor vehicles. Parkers Car Guide was founded in 1972 and the website launched in 1999 to sell cars to
men and talk about insurance. They also done rock and an all genre magazine targeting most people in the
2000s, and are still running, making them loyal. This is why they’d a good publisher for a music magazine
because they have ‘Q’, ‘Kerrang’ and ‘MOJO’ which are well known and successfully, meaning they’d do the
same with mine.

7. This publisher do rock genre for magazines as they’ve done Kerrang targeting young white
males and MOJO that targets older white males and they Q, which do a mixture of genres,
shown by the images on their magazines, which is good for me because they my magazine will
be Hip-Hop, so they are likely to publish one of the genre as they’ve have some experience in
that genre.
The types of magazines they’d publish is about sport/motorcylces, film, music, radio, TV
listings, puzzles and (women’s) lifestyle. In July 2010 they published TVQuick, September
2003 they published Total TVGuide. They published a puzzle magazine called Take a Break,
which could target children if not too complex but mainly older men. Empire is a monthly
magazine they launched in 1989 in UK and went worldwide to USA, Australia, Turkey, Russia
and Portgual. Closer was launched in 2002 by Bauer and is still running, showing loyalty. For
these reasons, I would choose Bauer to publish my magazine