Suche senden
Hochladen
الخطة الدرسية لكلية العلوم الادارية
•
1 gefällt mir
•
1,516 views
A
asmaiil
Folgen
Bildung
Melden
Teilen
Melden
Teilen
1 von 35
Jetzt herunterladen
Downloaden Sie, um offline zu lesen
Empfohlen
خطة البحث
خطة البحث
Magdy Aly
جدول برنامج النظري والعملي كلية الإدارة - منبج
جدول برنامج النظري والعملي كلية الإدارة - منبج
asmaiil
انكيزي
انكيزي
asmaiil
الجدوى الاقتصادية
الجدوى الاقتصادية
asmaiil
الخطة الدرسية - كلية الهندسة المعلوماتية
الخطة الدرسية - كلية الهندسة المعلوماتية
asmaiil
الخطة الدرسية معلوماتية
الخطة الدرسية معلوماتية
asmaiil
الخطة الدرسية للهندسة المعمارية
الخطة الدرسية للهندسة المعمارية
asmaiil
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Empfohlen
خطة البحث
خطة البحث
Magdy Aly
جدول برنامج النظري والعملي كلية الإدارة - منبج
جدول برنامج النظري والعملي كلية الإدارة - منبج
asmaiil
انكيزي
انكيزي
asmaiil
الجدوى الاقتصادية
الجدوى الاقتصادية
asmaiil
الخطة الدرسية - كلية الهندسة المعلوماتية
الخطة الدرسية - كلية الهندسة المعلوماتية
asmaiil
الخطة الدرسية معلوماتية
الخطة الدرسية معلوماتية
asmaiil
الخطة الدرسية للهندسة المعمارية
الخطة الدرسية للهندسة المعمارية
asmaiil
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Bahare Shariat Jild 1 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 1 By SadurshSharia Mufti Amjad Ali Azmi
bookbahareshariat
FAIL REKOD PENGAJARAN.pptx fail rekod pengajaran
FAIL REKOD PENGAJARAN.pptx fail rekod pengajaran
sekolah233
محاضرات الاحصاء التطبيقي لطلاب علوم الرياضة.pdf
محاضرات الاحصاء التطبيقي لطلاب علوم الرياضة.pdf
Khaled Elbattawy
Saunanaine_Helen Moppel_JUHENDATUD SAUNATEENUSE JA LOODUSMATKA SÜNERGIA_strat...
Saunanaine_Helen Moppel_JUHENDATUD SAUNATEENUSE JA LOODUSMATKA SÜNERGIA_strat...
Eesti Loodusturism
Bahare Shariat Jild 3 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 3 By SadurshSharia Mufti Amjad Ali Azmi
bookbahareshariat
LAR MARIA MÃE DE ÁFRICA .
LAR MARIA MÃE DE ÁFRICA .
Colégio Santa Teresinha
Bahare Shariat Jild 2 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 2 By SadurshSharia Mufti Amjad Ali Azmi
bookbahareshariat
Bahare Shariat Jild 4 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 4 By SadurshSharia Mufti Amjad Ali Azmi
bookbahareshariat
Energy drink .
Energy drink .
borisjokovic1
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Weitere ähnliche Inhalte
Kürzlich hochgeladen
Bahare Shariat Jild 1 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 1 By SadurshSharia Mufti Amjad Ali Azmi
bookbahareshariat
FAIL REKOD PENGAJARAN.pptx fail rekod pengajaran
FAIL REKOD PENGAJARAN.pptx fail rekod pengajaran
sekolah233
محاضرات الاحصاء التطبيقي لطلاب علوم الرياضة.pdf
محاضرات الاحصاء التطبيقي لطلاب علوم الرياضة.pdf
Khaled Elbattawy
Saunanaine_Helen Moppel_JUHENDATUD SAUNATEENUSE JA LOODUSMATKA SÜNERGIA_strat...
Saunanaine_Helen Moppel_JUHENDATUD SAUNATEENUSE JA LOODUSMATKA SÜNERGIA_strat...
Eesti Loodusturism
Bahare Shariat Jild 3 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 3 By SadurshSharia Mufti Amjad Ali Azmi
bookbahareshariat
LAR MARIA MÃE DE ÁFRICA .
LAR MARIA MÃE DE ÁFRICA .
Colégio Santa Teresinha
Bahare Shariat Jild 2 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 2 By SadurshSharia Mufti Amjad Ali Azmi
bookbahareshariat
Bahare Shariat Jild 4 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 4 By SadurshSharia Mufti Amjad Ali Azmi
bookbahareshariat
Energy drink .
Energy drink .
borisjokovic1
Kürzlich hochgeladen
(9)
Bahare Shariat Jild 1 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 1 By SadurshSharia Mufti Amjad Ali Azmi
FAIL REKOD PENGAJARAN.pptx fail rekod pengajaran
FAIL REKOD PENGAJARAN.pptx fail rekod pengajaran
محاضرات الاحصاء التطبيقي لطلاب علوم الرياضة.pdf
محاضرات الاحصاء التطبيقي لطلاب علوم الرياضة.pdf
Saunanaine_Helen Moppel_JUHENDATUD SAUNATEENUSE JA LOODUSMATKA SÜNERGIA_strat...
Saunanaine_Helen Moppel_JUHENDATUD SAUNATEENUSE JA LOODUSMATKA SÜNERGIA_strat...
Bahare Shariat Jild 3 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 3 By SadurshSharia Mufti Amjad Ali Azmi
LAR MARIA MÃE DE ÁFRICA .
LAR MARIA MÃE DE ÁFRICA .
Bahare Shariat Jild 2 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 2 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 4 By SadurshSharia Mufti Amjad Ali Azmi
Bahare Shariat Jild 4 By SadurshSharia Mufti Amjad Ali Azmi
Energy drink .
Energy drink .
Empfohlen
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Applitools
Empfohlen
(20)
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
الخطة الدرسية لكلية العلوم الادارية
1.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ت ا أو ً : أه اف ا ً:أ ما ً : ة ا را ت را ً : ا وام وا ا ر ً:ا ا ر د ً : اول ا رات ا ر ىا ً:ا تا رات • ري رات ا • ري آ رات ا • ري آ رات ا • ري أ م رات إ • ري أ م رات ا • 1
2.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY وמ א دא א א دא א 1102/2102 מא د א א نא א دא א ﺃﻭﻻ : ﺃﻫﺪﺍﻑ ﻛﻠﻴﺔ ﺍﻟﻌﻠﻮﻡ ﺍﻹﺩﺍﺭﻳﺔ : ﹰ ﺍﳌﺎﺩﺓ )1( : ﺪﻑ ﻛﻠﻴﺔ ﺍﻟﻌﻠﻮﻡ ﺍﻹﺩﺍﺭﻳﺔ ﰲ ﺟﺎﻣﻌﺔ ﺍﻻﲢﺎﺩ ﺍﳋﺎﺻﺔ ﺇﱃ ﻣﺎ ﻳﻠﻲ : • ﺇﻋﺪﺍﺩ ﺍﻟﻄﻼﺏ ﻭﺗﺄﻫﻴﻠﻬﻢ ﻋﻠﻰ ﺃﻋﻠﻰ ﺍﳌﺴﺘﻮﻳﺎﺕ ﺍﻟﻨﻈﺮﻳﺔ ﻭﺍﻟﻌﻤﻠﻴﺔ ﰲ ﳐﺘﻠﻒ ﺍﺎﻻﺕ ﺍﻹﺩﺍﺭﻳﺔ ﻭﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﻭﲞﺎﺻﺔ ﰲ ﲣﺼﺼﺎﺕ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ، ﻭﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻟﺴﻴﺎﺣﺔ، ﻭﺍﶈﺎﺳﺒﺔ ﻭﺍﻟﺪﻋﺎﻳﺔ ﻭﺍﻹﻋﻼﻥ ﻭﲟﺎ ﻳﺘﻮﺍﻓﻖ ﻣﻊ ﻣﺘﻄﻠﺒﺎﺕ ﻣﺴﲑﺓ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻭﺣﺎﺟﺎﺕ ﺳﻮﻕ ﺍﻟﻌﻤﻞ ﰲ ﳐﺘﻠﻒ ﺍﻟﻘﻄﺎﻋﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻭﺍﳋﺎﺻﺔ . • ﻛﻤﺎ ﺪﻑ ﺍﻟﻜﻠﻴﺔ ﺇﱃ ﲤﻜﲔ ﺍﻟﻄﻠﺒﺔ ﻣﻦ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﳊﺪﻳﺜﺔ ﻭﲞﺎﺻﺔ ﺍﳊﺎﺳﻮﺏ ﻭﺍﺳﺘﺨﺪﺍﻣﺎﺗﻪ ﰲ ﺍﺎﻻﺕ ﺍﻟﻌﻠﻤﻴﺔ ﻟﺘﺨﺼﺺ ﺍﻟﻜﻠﻴﺔ ﻛﻲ ﺗﻀﻤﻦ ﺑﺬﻟﻚ ﺍﻹﻧﺘﺎﺟﻴﺔ ﺍﻟﻌﻠﻤﻴﺔ ﺍﻟﻌﺎﻟﻴﺔ . • ﺇﺑﻘﺎﺀ ﺍﻟﻄﺎﻟﺐ ﺧﻼﻝ ﺳﻨﻮﺍﺕ ﺩﺭﺍﺳﺘﻪ ﻋﻠﻰ ﺇﻃﻼﻉ ﺑﺂﺧﺮ ﻣﺴﺘﺠﺪﺍﺕ ﺍﻟﺘﺨﺼﺺ ﰲ ﺍﻟﻌﺎﱂ ﻭﺗﻨﻤﻴﺔ ﺍﻟﺮﻏﺒﺔ ﻋﻨﺪﻩ ﳌﺘﺎﺑﻌﺔ ﺍﻹﻃﻼﻉ ﻋﻠﻰ ﺍﳌﺴﺘﺠﺪﺍﺕ ﺑﻌﺪ ﲣﺮﺟﻪ . • ﲤﻜﲔ ﺍﻟﻄﺎﻟﺐ ﻣﻦ ﺍﻟﻠﻐﺔ ﺍﻹﻧﻜﻠﻴﺰﻳﺔ ﺣﻴﺚ ﺃﻥ ﻫﺬﻩ ﺍﻟﻠﻐﺔ ﻫﻲ ﺃﺩﺍﺓ ﺍﻻﺗﺼﺎﻝ ﻭﺍﻟﺘﻮﺍﺻﻞ ﺍﻟﻌﻠﻤﻲ ﻭﺍﻟﺜﻘﺎﰲ ﻣﻊ ﺍﻟﻌﺎﱂ ﻭﻭﺳﻴﻠﺔ ﻣﺘﺎﺑﻌﺔ ﺁﺧﺮ ﻣﺴﺘﺠﺪﺍﺕ ﺍﻟﻌﺼﺮ ﰲ ﲣﺼﺼﻪ . • ﺗﻨﻤﻴﺔ ﺍﻟﺮﻏﺒﺔ ﻭﺍﻟﻘﺪﺭﺍﺕ ﻋﻨﺪ ﺍﻟﻄﻠﺒﺔ ﻹﺟﺮﺍﺀ ﺍﻟﺒﺤﻮﺙ ﺍﻟﻌﻠﻤﻴﺔ ﺍﳌﺘﻘﺪﻣﺔ ﻭﺍﳌﺴﺎﳘﺔ ﰲ ﺗﻄﻮﻳﺮ ﺍﻟﺒﺤﺚ ﺍﻟﻌﻠﻤﻲ. • ﺍﻟﺘﺄﻛﻴﺪ ﻋﻠﻰ ﺇﻛﺴﺎﺏ ﺍﳋﺮﳚﲔ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺍﲣﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻹﺩﺍﺭﻳﺔ ﻭﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﻟﺴﺮﻳﻌﺔ ﻭﺍﻟﺴﻠﻴﻤﺔ ﻭﻋﻠﻰ ﺇﻛﺴﺎﻢ ﺃﻳﻀﺎ ﺍﻟﻘﺪﺭﺓ ﻋﻠﻰ ﺍﺳﺘﺸﻔﺎﻑ ﺣﺎﺟﺎﺕ ﺍﻟﺴﻮﻕ ﺍﳌﺴﺘﻘﺒﻠﻴﺔ ﻭﺍﻟﺴﺒﻖ ﰲ ﺗﻠﺒﻴﺘﻬﺎ، ﳑﺎ ﻳﻀﻤﻦ ﳍﻢ ﻣﺴﺘﻘﺒﻼ ﹰ ﻣﺮﻣﻮﻗﺎ ﺑﻌﺪ ﲣﺮﺟﻬﻢ . ﹰ ﺛﺎﻧﻴﺎ :ﺍﻷﻗﺴﺎﻡ ﻭﺍﻟﺸﻌﺐ ﺍﻟﻌﻠﻤﻴﺔ ﻟﻠﻜﻠﻴﺔ : ﹰ ﺍﳌﺎﺩﺓ )2( : ﺗﺘﻜﻮﻥ ﻛﻠﻴﺔ ﺍﻟﻌﻠﻮﻡ ﺍﻹﺩﺍﺭﻳﺔ ﻣﻦ ﺍﻷﻗﺴﺎﻡ ﺍﻟﺘﺎﻟﻴﺔ : 1. ﻗﺴﻢ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ . 2. ﻗﺴﻢ ﺍﻟﺘﺴﻮﻳﻖ ﻭﺍﻟﺴﻴﺎﺣﺔ . ﻭﻳﺸﻤﻞ : ﺃ – ﺷﻌﺒﺔ ﺇﺩﺍﺭﺓ ﺍﻟﺘﺴﻮﻳﻖ ﺏ – ﺷﻌﺒﺔ ﺇﺩﺍﺭﺓ ﺍﻟﺴﻴﺎﺣﺔ 2
3.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﻭﳝﻜﻦ ﲢﻘﻴﻘﺎ ﻟﻸﻏﺮﺍﺽ ﺍﻟﻌﻠﻤﻴﺔ ﻟﻠﺠﺎﻣﻌﺔ ﻭﺳﺪ ﺣﺎﺟﺔ ﻃﻠﺐ ﺳﻮﻕ ﺍﻟﻌﻤﻞ ﺇﺣﺪﺍﺙ ﺷﻌﺐ ﺟﺪﻳﺪﺓ ﰲ ﺍﻷﻗﺴﺎﻡ، ﹰ ﻭﲢﻮﻳﻞ ﺍﻟﺸﻌﺐ ﺇﱃ ﺃﻗﺴﺎﻡ . ﺛﺎﻟﺜﺎ : ﻣﺪﺓ ﺍﻟﺪﺭﺍﺳﺔ : ﹰ ﺍﳌﺎﺩﺓ )3( : 1. ﺗﺮﺗﺒﻂ ﻣﺪﺓ ﺍﻟﺪﺭﺍﺳﺔ ﻟﻨﻴﻞ ﺩﺭﺟﺔ ﺍﻹﺟﺎﺯﺓ ﰲ ﺍﻟﻌﻠﻮﻡ ﺍﻹﺩﺍﺭﻳﺔ ﺑﻨﺠﺎﺡ ﺍﻟﻄﺎﻟﺐ ﰲ ﺍﳌﻘﺮﺭﺍﺕ ﺍﳌﻨﺼﻮﺹ ﻋﻠﻴﻬﺎ ﰲ ﺍﳋﻄﺔ ﺍﻟﺪﺭﺳﻴﺔ ﻟﻠﻤﺮﺣﻠﺔ ﺍﳉﺎﻣﻌﻴﺔ ﺍﻷﻭﱃ ﻭﺑﻌﺪ ﺇﺎﺋﻪ ﳎﻤﻮﻉ ﺍﻟﺴﺎﻋﺎﺕ ﺍﳌﻌﺘﻤﺪﺓ ﺍﳌﻘﺮﺓ ﰲ ﺍﳋﻄﺔ . ﺭﺍﺑﻌﺎ : ﺍﻟﺪﻭﺍﻡ ﻭﺍﻻﻣﺘﺤﺎﻧﺎﺕ : ﹰ ﺍﳌﺎﺩﺓ )4( : ﻻ ﳛﻖ ﻟﻠﻄﺎﻟﺐ ﺗﻘﺪﱘ ﻣﺸﺮﻭﻉ ﲣﺮﺝ ﺇﻻ ﺑﻌﺪ ﺇﳒﺎﺯ /09/ ﺳﺎﻋﺔ ﻣﻌﺘﻤﺪﺓ. ﺧﺎﻣﺴﺎ : ﺍﳋﻄﺔ ﺍﻟﺪﺭﺳﻴﺔ : ﹰ ﺍﳌﺎﺩﺓ )5( ﲢﺪﺩ ﺍﳋﻄﺔ ﺍﻟﺪﺭﺳﻴﺔ ﰲ ﻣﺮﺣﻠﺔ ﺍﻹﺟﺎﺯﺓ ﺍﳉﺎﻣﻌﻴﺔ ﺍﻷﻭﱃ ﻛﺎﻟﺘﺎﱄ : 3
4.
א و
א و א دא א − א -------------------------------------------- ITTIHAD UNIVERSITY --------------------------------------------- م א دא :א א ل دא א : א א א א (14) و د א אª ª א אª א א א א א د א 3 − − 3 UAR 116 3 − 2 2 (1) א UEN 115 3 − 2 2 ( 2) א UEN125 3 − 2 2 ª א UIT 111 2 − − 2 א א UAC 127 ( 55 ) و د א אª ª א אª א א א א א د א 3 − 2 2 (1) א دאª MSC 112 3 − 2 2 ª א MSC 113 3 − 2 2 (1 ) Ò אª MSC 114 3 − 2 2 د א دא وא א MSC 121 3 MSC113 2 2 وא دא אª א MSC 123 3 MSC114 2 2 (2 ) Ò אª MSC 124 3 MSC112 2 2 (2) א دאª MSC 122 2 − − 2 א د MSC 126 3 MSC114 2 2 ª MSC 214 3 MSC 122 2 2 ª دא א MSC 212 ª אª א א 3 UIT 111 2 2 MSC 211 م א دא א 3 MSC122 2 2 دא א א د א MSC 213 3 − − 3 و دא א MSC 215 4
5.
א و
א و א دא א − א -------------------------------------------- ITTIHAD UNIVERSITY --------------------------------------------- د א א 3 MSC216 2 2 د א א MSC 223 2 − − 2 א MSC 222 2 − − 2 א د MSC 221 ª دא א א 2 MSC122 − 2 MSC 225 وאÙ א 3 MSC124 2 2 א دא Òא MSC 224 2 MSC 121 2 1 א א MSC226 3 − 2 2 و MSC 327 (56 ) و د א אª ª א אª א א א א א د א د و و א א 3 MSC 221 2 2 MBC 311 ª א و 3 MSC 213 − 3 ¯א א MBC 313 3 MSC 122 2 2 ª א MBC 312 3 MSC 122 2 2 لא دא א MBC 315 3 MSC 126 2 2 دא א MBC 314 3 MSC 211 2 2 א دאª א MBC 324 2 MSC 122 − 2 א دא א MBC 322 3 MSC 221 2 2 א دא א MBC323 3 − − 3 نא א MBC321 3 2 2 ª دא א MBC 411 MSC122 3 MSC 211 2 2 ª א א MBC 414 3 MSC 126 2 2 وØ א א MBC 413 3 − − 3 دא א MbC412 2 MBC 313 − 2 אØ א دא א MBC 415 3 MBC 311 2 2 אª دא א و MBC 421 5
6.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY 3 212 MSC 2 2 א א א ªא دא 224 MBC − لא و دא א 324 MBC 3 221 MSC 3 3 312 MSC − 3 د א دא א 244MBC 2 622MSC 2 1 ج1 وع 614 MBC 2 614 MBC 2 1 ج2 وع 524 MBC ﻤﺘﻁﻠﺒﺎﺕ ﺍﻝﻜﻠﻴﺔ ﺍﻻﺨﺘﻴﺎﺭﻴﺔ ﻭﻋﺩﺩ ﺴﺎﻋﺎﺘﻬﺎ )8( ª א ﺍﻝﺴﺎﻋﺎﺕ ﺍﻝﻤﻌﺘﻤﺩﺓ א א ﺍﺴﻡ ﺍﻝﻤﺎﺩﺓ ﺭﻤﺯ ﺍﻝﻤﻘﺭﺭ 2 221 MSC - 2 ﺍﻝﻌﻼﻗﺎﺕ ﺍﻝﻌﺎﻤﺔ 713 MBS 2 312 MSC - 2 ﺍﻝﺘﺩﺭﻴﺏ ﻭﺍﻝﺘﻨﻤﻴﺔ ﺍﻹﺩﺍﺭﻴﺔ 813 MBS 2 621 MSC - 2 ﺍﻹﻋﻼﻥ ﻭﺍﻝﺘﺭﻭﻴﺞ 913 MBS 2 621 MSC - 2 ﺴﻠﻭﻙ ﺍﻝﻤﺴﺘﻬﻠﻙ 723 MBS ﺍﻝﺘﺸﺭﻴﻌﺎﺕ ﺍﻝﻤﺎﻝﻴﺔ 2 122 MSC - 2 823 MBS ﻭﺍﻝﻤﺼﺭﻓﻴﺔ 2 122 MSC - 2 ﺇﺩﺍﺭﺓ ﺍﻝﺘﻤﻭﻴل ﻭﺍﻻﺴﺘﺜﻤﺎﺭ 923 MBS 2 221 MSC - 2 ﺇﺩﺍﺭﺓ ﺍﻝﻤﻜﺎﺘﺏ 923 MBS 2 621MSC - 2 ﺘﺴﻭﻴﻕ ﺍﻝﺨﺩﻤﺎﺕ 613 MMS 2 - - 2 ﺍﻝﻘﺎﻨﻭﻥ ﺍﻝﺩﻭﻝﻲ 814MBS 2 - - 2 ﺍﻝﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ ﻭﺍﻝﻤﺎﻝﻴﺔ 914 MBS 2 221 MSC - 2 ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻹﺩﺍﺭﻴﺔ 414 MBS 2 613 MBC - 2 ﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ 724 MBS 2 - - 2 ﺃﺨﻼﻗﻴﺎﺕ ﺍﻷﻋﻤﺎل 824 MBS 2 122 MSC - 2 ﺍﻷﺴﻭﺍﻕ ﺍﻝﻤﺎﻝﻴﺔ 924 MBS 6
7.
א و
א و א دא א − א -------------------------------------------- ITTIHAD UNIVERSITY --------------------------------------------- م א دא :א א – وא א : א א א א (14) و د א אª ª א אª א א א א א د א 3 − − 3 UAR 116 3 − 2 2 (1) א UEN 115 3 − 2 2 (2) א UEN125 3 − 2 2 ª א UIT 111 2 − − 2 א א UAC 127 ( 55 ) و د א אª ª א אª א א א א א د א 3 − 2 2 (1) א دאª MSC 112 3 − 2 2 ª א MSC 113 3 − 2 2 (1 ) Ò אª MSC 114 3 − 2 2 د א دא وא א MSC 121 3 MSC113 2 2 وא دא אª א MSC 123 3 MSC114 2 2 (2 ) Ò אª MSC 124 3 MSC112 2 2 (2) א دאª MSC 122 2 − − 2 א د MSC 126 3 MSC114 2 2 ª MSC 214 3 MSC 122 2 2 ª دא א MSC 212 ª אª א א 3 UIT 111 2 2 MSC 211 م א دא א 7
8.
א و
א و א دא א − א -------------------------------------------- ITTIHAD UNIVERSITY --------------------------------------------- 3 MSC122 2 2 دא א א د א MSC 213 و دא א 3 − − 3 MSC 215 د א א 3 MSC216 2 2 د א א MSC 223 2 − − 2 א MSC 222 2 − − 2 א د MSC 221 ª دא א א 2 MSC122 − 2 MSC 225 وאÙ א 3 MSC124 2 2 א دא Òא MSC 224 2 MSC 121 2 1 א א MSC226 3 − 2 2 و MSC 327 ( 56 ) و د א אª ª א אª א א א א א د א 3 MSC 126 − 3 وØ ن وא א MMC 315 3 MSC 126 2 2 دא א MBC 316 3 − 3 ¯ א MMC 313 2 MSC 126 − 2 א א MMC 312 3 MSC122 2 2 ª دא א MBC311 2 − 2 1 دא MMC314 3 MSC126 − 3 א אØ א MMC 321 3 − − 3 د دو אª MMC 322 3 MSC122 − 3 א زªא MMC 323 3 MSC 122 − 3 א MMC324 3 MSC126 2 2 א MMC 412 3 MSC316 2 2 Ù אª MMC 413 3 − − 3 نא א MMC 414 3 MSC 126 − 3 א و א א MMC 411 3 MSC 126 − 3 א و MMC 421 3 - 2 2 ª MMC 422 3 - − 3 دא א MMC 423 8
9.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY 3 212 MSC 2 א 424 MMC 2 622MSC 2 1 ج1 وع 514 MMC 2 514 MMC 2 1 ج2 وع 524 MMC ﻤﺘﻁﻠﺒﺎﺕ ﺍﻝﻜﻠﻴﺔ ﺍﻻﺨﺘﻴﺎﺭﻴﺔ ﻭﻋﺩﺩ ﺴﺎﻋﺎﺘﻬﺎ )8( ª א ﺍﻝﺴﺎﻋﺎﺕ ﺍﻝﻤﻌﺘﻤﺩﺓ א א ﺍﺴﻡ ﺍﻝﻤﺎﺩﺓ ﺭﻤﺯ ﺍﻝﻤﻘﺭﺭ 2 - - 2 ﺍﻝﻌﻼﻗﺎﺕ ﺍﻝﻌﺎﻤﺔ 713 MBS 2 - - 2 ﺍﻝﺘﺩﺭﻴﺏ ﻭﺍﻝﺘﻨﻤﻴﺔ ﺍﻹﺩﺍﺭﻴﺔ 813 MBS 2 221 MSC - 2 ﺍﻹﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ 223 MBS 2 221 MSC - 2 ﺍﻹﺩﺍﺭﺓ ﺍﻝﻤﺎﻝﻴﺔ 123 MBS 2 621 MSC - 2 ﺘﺴﻭﻴﻕ ﺍﻝﺨﺩﻤﺎﺕ 613 MMS 2 421 MSC - 2 ﻤﺤﺎﺴﺒﺔ ﺘﻜﺎﻝﻴﻑ 723 MMS 2 621 MSC - 2 ﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ 213 MBS 2 221 MSC - 2 ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎل ﺍﻝﻠﻭﺠﺴﺘﻴﺔ 513 MBS 2 - - 2 ﺍﻝﻌﻼﻗﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ 714 MMS 2 221 MSC - 2 ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻹﺩﺍﺭﻴﺔ 414 MBS 2 - - 2 ﺃﺨﻼﻗﻴﺎﺕ ﺍﻷﻋﻤﺎل 824 MBS 2 - - 2 ﺍﻷﺴﻭﺍﻕ ﺍﻝﻤﺎﻝﻴﺔ 924 MBS 2 - - 2 ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺼﻨﺎﻋﻲ 724 MBS 2 122 MSC - 2 ﺇﺩﺍﺭﺓ ﺍﻝﺘﻤﻭﻴل ﻭﺍﻻﺴﺘﺜﻤﺎﺭ 923 MBS 9
10.
א و
א و א دא א − א -------------------------------------------- ITTIHAD UNIVERSITY --------------------------------------------- ﺗﻮﺻﻴﻒ ﻣﻘﺮﺭﺍﺕ ﻛﻠﻴﺔ ﺍﻟﻌﻠﻮﻡ ﺍﻹﺩﺍﺭﻳﺔ ﻟﻘﺴﻢ ﺍﺩﺍﺭﺓ ﺍﻻﻋﻤﺎﻝ English (1+2) This course helps students to develop their communicative skills through focusing on the four macro skills such as reading, writing, speaking and listening. It also helps students to develop their vocabulary storage, grammar and pronunciation. It also offers them the opportunity to practice their language through many varied communicative activities. (2+1) ي ا ا ر وه ا اءة و رات ا لا آ رات ا ا را هاا .ت وز دة ا ا ا ا ي، و و ب ا م. آ وا وا ا ت ا ا ا ل ا ام ا رب ا ر ها ا . ا : ﺍﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ 1. ﺩﺭﺍﺳﺔ ﻋﺪﺩ ﻣﻦ ﺍﻟﻨﺼﻮﺹ ﺍﻷﺩﺑﻴﺔ ﺍﻟﺸﻌﺮﻳﺔ ﻭﺍﻟﻨﺜﺮﻳﺔ ﻣﻦ ﻋﺼﻮﺭ ﺍﻷﺩﺏ ﺍﻟﻌﺮﰊ 2. ﲝﻮﺙ ﻗﻮﺍﻋﺪ ﺗﻌﺰﺯ ﺳﻼﻣﺔ ﺍﻟﻠﻐﺔ ﺍﻟﻌﺮﺑﻴﺔ ﰲ ﺍﻟﺘﻌﺒﲑ ﺍﻟﺸﻔﻮﻱ ﻭﺍﻟﻜﺘﺎﰊ 3. ﺗﻌﺒﲑ ﻭﻇﻴﻔﻲ ﰲ ﳎﺎﻝ ﺍﺧﺘﺼﺎﺹ ﻛﻞ ﻛﻠﻴﺔ ﻣﻦ ﻣﺜﻞ ﺍﳌﺮﺍﺳﻼﺕ ﰲ ﺍﻹﺩﺍﺭﺓ .... ﺍﱁ 4. ﺇﺟﺮﺍﺀ ﺩﺭﻭﺱ ﺗﻄﺒﻴﻖ ﻋﻤﻠﻲ ﻓﻴﻤﺎ ﺳﺒﻖ 10
11.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﺍﻟﺜﻘﺎﻓﺔ ﺍﻟﻌﺮﺑﻴﺔ: ﻳﺪﺭﺱ ﺍﻟﻄﺎﻟﺐ ﰲ ﻫﺬﺍ ﺍﳌﻘﺮﺭ : ﺍﳊﻀﺎﺭﺓ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻹﺳﻼﻣﻴﺔ ) ﻭﺣﺪﺓ ﺍﻷﻣﺔ ﺍﻟﻌﺮﺑﻴﺔ – ﺍﻟﻘﻮﻣﻴﺔ ﺍﻟﻌﺮﺑﻴﺔ ( ﻛﻤﺎ ﻳﺪﺭﺱ ﺍﻟﻔﺼﻞ ﺍﻟﺜﺎﱐ ﺍﻟﻘﻀﻴﺔ ﺍﻟﻔﻠﺴﻄﻴﻨﻴﺔ ﻭﺍﻟﺼﺮﺍﻉ ﺍﻟﻌﺮﰊ – ﺍﻟﺼﻬﻴﻮﱐ ﻭﺍﻟﻔﺼﻞ ﺍﻟﺜﺎﻟﺚ ﺣﺰﺏ ﺍﻟﺒﻌﺚ ﺍﻟﻌﺮﰊ ﺍﻻﺷﺘﺮﺍﻛﻲ : ﻳﻨﺸﺄﻩ ﺍﳊﺰﺏ ﻣﺮﻭﺭﺍﹰ ﺑﺜﻮﺭﺓ 8 ﺍﺫﺍﺭ 3691 ﻭﺍﳊﺮﻛﺔ ﺍﻟﺘﺼﺤﻴﺤﻴﺔ ﺍﻴﺪﺓ 0791 ﻭﺍﳒﺎﺯﺍﺎ ﻋﻠﻰ ﻛﻞ ﺻﻌﻴﺪ ﻭﺍﻟﻔﺼﻞ ﺍﻟﺮﺍﺑﻊ ﺍﳊﺮﻛﺔ ﺍﻟﺘﺼﺤﻴﺤﺔ ﺍﳌﺒﺎﺭﻛﺔ ﻭﺍﻟﻨﻀﺎﻝ ﺍﻟﻘﻮﻣﻲ ﻭﺍﻟﻔﺼﻞ ﺍﳋﺎﻣﺲ ﺍﻻﻣﻦ ﺍﻟﻘﻮﻣﻲ ﺍﻟﻌﺮﰊ ﺍﻡ ﺍﻟﺴﺎﺩﺱ ﺍﳌﺘﻐﲑﺍﺕ ﺍﻟﺪﻭﻟﻴﺔ ﻭﰲ ﺍﻟﻔﺼﻞ ﺍﻻﺧﲑ ﻳﺪﺭﺱ ﺍﻟﺘﻄﻮﻳﺮ ﻭﺍﻟﺘﺤﺪﻳﺚ ﰲ ﺧﻄﺎﺏ ﺍﻟﻘﺎﺋﺪ ﺑﺸﺎﺭ ﺍﻻﺳﺪ ﻭﺍﻟﻨﻬﺞ ﺍﻟﻘﻮﻣﻲ ﺃﺳﺎﺳﻴﺎﺕ ﺍﻹﺩﺍﺭﺓ )1( : ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﺰﻭﻳﺪ ﺍﻟﻄﺎﻟﺐ ﺑﺎﳌﺒﺎﺩﺉ ﺍﻷﺳﺎﺳﻴﺔ ﻟﻺﺩﺍﺭﺓ ﻓﻴﺸﻤﻞ: ﺍﻹﺩﺍﺭﺓ ﻭﻋﻼﻗﺘﻬﺎ ﻣﻊ ﺍﻟﻌﻠﻮﻡ ﺍﻷﺧﺮﻯ، ﺍﻹﺩﺍﺭﺓ ﻋﻠﻢ ﻭﻓﻦ ﻭﻣﻬﻨﺔ ﺭﺍﻗﻴﺔ، ﻣﻔﻬﻮﻡ ﻣﻨﻈﻤﺎﺕ ﺍﻷﻋﻤﺎﻝ ﻭﻭﻇﺎﺋﻔﻬﺎ ﺍﻷﺳﺎﺳﻴﺔ ﺍﳌﺘﻤﺜﻠﺔ ﺑﺎﻟﺘﺨﻄﻴﻂ ﻭﺍﻟﺘﻨﻈﻴﻢ ﻭﺍﻟﺘﻮﺟﻴﻪ ﻭﺍﻟﺮﻗﺎﺑﺔ ﰲ ﺿﻮﺀ ﳑﺎﺭﺳﺔ ﺃﻭﺟﻪ ﺍﻟﻨﺸﺎﻃﺎﺕ ﺍﳌﺨﺘﻠﻔﺔ ﳍﺎ ﻭﻋﻼﻗﺘﻬﺎ ﺑﺎﻟﺒﻴﺌﺔ. ﻛﻤﺎ ﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺑﻌﺾ ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﺍﻟﻌﻤﻠﻴﺔ ﰲ ﺍﻹﺩﺍﺭﺓ ﻭﺍﺳﺘﺨﺪﺍﻡ ﺍﻷﺳﺎﻟﻴﺐ ﺍﻟﻜﻤﻴﺔ ﺑﻄﺮﻳﻘﺔ ﻣﺒﺴﻄﺔ . ﺃﺳﺲ ﺍﻟﺮﻳﺎﺿﻴﺎﺕ: ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﲤﻜﲔ ﺍﻟﻄﻠﺒﺔ ﻣﻦ ﺍﻷﺳﺲ ﺍﻟﺮﻳﺎﺿﻴﺔ ﺍﻟﱵ ﺗﺴﻤﺢ ﳍﻢ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺃﺩﻭﺍﺕ ﺍﻟﺘﺤﻠﻴﻞ ﺍﻟﻜﻤﻲ ﰲ ﺍﻹﺩﺍﺭﺓ. ﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﻧﻈﺮﻳﺔ ﺍﻤﻮﻋﺎﺕ ﻭﳎﻤﻮﻋﺎﺕ ﺍﻷﻋﺪﺍﺩ، ﻣﻌﺎﺩﻻﺕ ﻛﺜﲑﺍﺕ ﺍﳊﺪﻭﺩ ﻭﺟﺬﻭﺭﻫﺎ، ﺍﳌﺼﻔﻮﻓﺎﺕ ﻭﺍﶈﺪﺩﺍﺕ، ﲨﻞ ﺍﳌﻌﺎﺩﻻﺕ ﺍﳋﻄﻴﺔ، ﺍﻟﺘﻮﺍﺑﻊ ، ﺍﳌﺸﺘﻘﺎﺕ، ﺍﻟﻘﻴﻢ ﺍﻟﻘﺼﻮﻯ، ﺍﻟﺘﻜﺎﻣﻞ . ﺃﺳﺎﺳﻴﺎﺕ ﶈﺎﺳﺒﺔ )1( ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﻟﺘﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﻌﻠﻢ ﺍﶈﺎﺳﺒﺔ ﻣﻦ ﺣﻴﺚ ﻃﺒﻴﻌﺘﻪ ﻭﳎﺎﻻﺕ ﺗﻄﺒﻴﻘﻪ ﻭﺍﻷﺳﺲ ﺍﻟﱵ ﻳﻘﻮﻡ ﻋﻠﻴﻬﺎ ﻣﻦ ﻓﺮﻭﺽ ﻭﻣﺒﺎﺩﺉ ﻭﻛﻴﻔﻴﺔ ﺍﻟﺘﺴﺠﻴﻞ ﰲ ﺍﻟﺪﻓﺎﺗﺮ ﻭﺍﻟﺴﺠﻼﺕ ﺍﶈﺎﺳﺒﻴﺔ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺍﻟﺘﻌﺮﻳﻒ ﺑﺎﻟﺪﻓﺎﺗﺮ ﺍﶈﺎﺳﺒﻴﺔ ﻭﻃﺮﻕ ﺍﻹﺛﺒﺎﺕ ﻓﻴﻬﺎ ﻣﻦ ﺧﻼﻝ ﲢﻠﻴﻞ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﳌﺎﻟﻴﺔ ﻭﺍﺳﺘﺨﺪﺍﻡ ﻃﺮﻳﻘﺔ ﺍﻟﻘﻴﺪ ﺍﳌﺰﺩﻭﺝ ﻭﺗﻄﺒﻴﻘﺎﺕ ﺫﻟﻚ ﻋﻠﻰ ﺑﺪﺀ ﺍﻟﻌﻤﻞ ﺍﻟﺘﺠﺎﺭﻱ ﻭﺗﻜﻮﻳﻦ ﺭﺃﺱ ﺍﳌﺎﻝ، ﰒ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﳋﺎﺻﺔ ﻛﻞ ﻣﻦ ﺍﻟﺼﻨﺪﻭﻕ ﻭﺍﻟﺒﻀﺎﻋﺔ ﻭﺍﻷﻭﺭﺍﻕ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﳌﺼﺮﻓﻴﺔ، ﻭﺃﺧﲑﺍﹰ ﺇﻋﺪﺍﺩ ﻣﻴﺰﺍﻥ ﺍﳌﺮﺍﺟﻌﺔ ﻭﺍﳊﺴﺎﺑﺎﺕ ﺍﳋﺘﺎﻣﻴﺔ ﻭﻗﺎﺋﻤﺔ ﺍﳌﺮﻛﺰ ﺍﳌﺎﱄ. 11
12.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﺍﻹﺣﺼﺎﺀ ﰲ ﺍﻹﺩﺍﺭﺓ ﻭﺍﻻﻗﺘﺼﺎﺩ ﻳﻘﺪﻡ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺍﳌﻔﺎﻫﻴﻢ ﺍﻷﺳﺎﺳﻴﺔ ﺍﻷﻭﻟﻴﺔ ﰲ ﺍﻹﺣﺼﺎﺀ ﻭﺍﻟﱵ ﺗﺴﻤﺢ ﺍﻟﻄﺎﻟﺐ ﺑﻔﻬﻢ ﻭﻇﻴﻔﺔ ﺍﻹﺣﺼﺎﺀ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﰲ ﺍﳊﻴﺎﺓ ﺍﻟﻌﻤﻠﻴﺔ ﰲ ﳎﺎﻝ ﺍﻹﺩﺍﺭﺓ ﻭﺍﻻﻗﺘﺼﺎﺩ ﻭﰲ ﺇﺟﺮﺍﺀ ﺍﻟﺒﺤﻮﺙ ﺍﻟﻌﻠﻤﻴﺔ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺧﻄﻮﺍﺕ ﺍﻟﺒﺤﺚ ﺍﻹﺣﺼﺎﺋﻲ ﻭﻋﺮﺽ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻹﺣﺼﺎﺋﻴﺔ ﻭﺩﺭﺍﺳﺔ ﻣﻘﺎﻳﻴﺲ ﺍﻟﻨـﺰﻋﺔ ﺍﳌﺮﻛﺰﻳﺔ ﻭﺍﻟﺘﺸﺘﺖ ﻭﺍﻻﺭﺗﺒﺎﻁ ﻭﺍﻻﳓﺪﺍﺭ، ﻭﻛﺬﻟﻚ ﻧﻈﺮﻳﺔ ﺍﻻﺣﺘﻤﺎﻻﺕ ﻭﺃﻫﻢ ﺍﻟﺘﻮﺯﻳﻌﺎﺕ ﺍﻻﺣﺘﻤﺎﻟﻴﺔ ﻭﻗﻀﺎﻳﺎ ﺍﻟﺘﻘﺪﻳﺮ ﻭﺍﺧﺘﺒﺎﺭ ﺍﻟﻔﺮﺿﻴﺎﺕ ﺍﻹﺣﺼﺎﺋﻴﺔ . ﺍﻟﺮﻳﺎﺿﻴﺎﺕ ﺍﳌﺎﻟﻴﺔ ﻭﺍﻹﺩﺍﺭﻳﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﲤﻜﲔ ﺍﻟﻄﺎﻟﺐ ﻣﻦ ﺍﻷﺩﻭﺍﺕ ﺍﻟﻜﻤﻴﺔ ﺍﻟﱵ ﺗﺴﻤﺢ ﻟﻪ ﺑﻔﻬﻢ ﺃﻋﻤﻖ ﻟﻠﻤﻔﺎﻫﻴﻢ ﺍﳌﺎﻟﻴﺔ ﻭﺍﻹﺩﺍﺭﻳﺔ ﻭﺍﻻﻗﺘﺼﺎﺩﻳﺔ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺍﳌﺘﺘﺎﻟﻴﺎﺕ ﺍﳊﺴﺎﺑﻴﺔ ﻭﺍﳍﻨﺪﺳﻴﺔ ﻭﺍﻟﻘﻴﻢ ﺍﻟﺰﻣﻨﻴﺔ ﻟﻠﻨﻘﻮﺩ، ﻭﺍﻟﻘﻴﻤﺔ ﺍﳊﺎﻟﻴﺔ ﳌﺒﻠﻎ، ﻭﲨﻠﺔ ﻣﺒﻠﻎ، ﻭﺍﻟﺪﻓﻌﺎﺕ ﺍﻟﺪﻭﺭﻳﺔ ﺍﳌﺘﺴﺎﻭﻳﺔ، ﻭﺍﺳﺘﺒﺪﺍﻝ ﺍﻟﺴﻨﺪﺍﺕ، ﳕﻮﺫﺝ ﺍﳌﺪﺧﻼﺕ-ﺍﳌﺨﺮﺟﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻱ، ﺍﳌﺘﺮﺍﺟﺤﺎﺕ ﻭﺗﻄﺒﻴﻘﺎﺎ ﺍﻟﺒﻴﺎﻧﻴﺔ ﰲ ﺍﻟﱪﳎﺔ ﺍﳋﻄﻴﺔ، ﺍﻟﺘﻮﺍﺑﻊ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﺍﳌﺘﻌﺪﺩﺓ ﺍﳌﺘﻐﲑﺍﺕ ﻭﻗﻴﻤﻬﺎ ﺍﻟﻘﺼﻮﻯ . ﺃﺳﺎﺳﻴﺎﺕ ﺍﶈﺎﺳﺒﺔ )2( ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﻟﺘﻌﻠﻴﻢ ﺍﻟﻄﺎﻟﺐ ﺃﺻﻮﻝ ﺍﻟﻘﻴﺎﺱ ﺍﶈﺎﺳﱯ ﺍﺳﺘﻨﺎﺩﺍﹰ ﺇﱃ ﺍﻟﻔﺮﻭﺽ ﻭﺍﳌﺒﺎﺩﺉ ﺍﶈﺎﺳﺒﻴﺔ ﻭﺗﻮﺻﻴﻞ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﶈﺎﺳﺒﻴﺔ ﻋﻦ ﻃﺮﻳﻖ ﺇﻋﺪﺍﺩ ﺍﻟﻘﻮﺍﺋﻢ ﺍﳌﺎﻟﻴﺔ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﳋﺎﺻﺔ ﺑﺈﺟﺮﺍﺀ ﺍﳉﺮﺩ ﻭﺍﻟﺘﺴﻮﻳﺎﺕ ﺍﳉﺮﺩﻳﺔ ﻟﻜﻞ ﻣﻦ ﺍﻷﺻﻮﻝ ﺍﻟﺜﺎﺑﺘﺔ ﻭﺍﳌﺘﺪﺍﻭﻟﺔ ﻭﺍﳋﺼﻮﻡ ﺍﳌﺘﺪﺍﻭﻟﺔ ﻭﺟﺮﺩ ﺍﳌﺼﺮﻭﻓﺎﺕ ﻭﺍﻹﻳﺮﺍﺩﺍﺕ، ﻭﻣﻦ ﰒ ﺇﻋﺪﺍﺩ ﺍﻟﻘﻮﺍﺋﻢ ﺍﳌﺎﻟﻴﺔ ﻭﺍﳊﺴﺎﺑﺎﺕ ﺍﳋﺘﺎﻣﻴﺔ )ﺣﺴﺎﺏ ﺍﳌﺘﺎﺟﺮﺓ، ﺣﺴﺎﺏ ﺍﻷﺭﺑﺎﺡ ﻭﺍﳋﺴﺎﺋﺮ، ﻗﺎﺋﻤﺔ ﺍﻟﺪﺧﻞ، ﻗﺎﺋﻤﺔ ﺍﳌﺮﻛﺰ ﺍﳌﺎﱄ( ﻭﺫﻟﻚ ﺍﺳﺘﻨﺎﺩﺍﹰ ﺇﱃ ﺃﺻﻮﻝ ﺍﻟﻘﻴﺎﺱ ﻭﺍﻟﺘﻮﺻﻴﻞ ﺍﶈﺎﺳﱯ . ﺃﺳﺲ ﺗﻘﺎﻧﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﺰﻭﻳﺪ ﺍﻟﻄﺎﻟﺐ ﺑﺎﳌﺒﺎﺩﺉ ﺍﻷﺳﺎﺳﻴﺔ ﻟﻌﻠﻢ ﺍﳊﺎﺳﻮﺏ، ﺑﻨﺸﺄﺓ ﻋﻠﻢ ﺍﳊﺎﺳﻮﺏ ﻭﺗﻄﻮﺭﻩ ﻭﺍﻟﺘﻌﺮﻑ ﻋﻠﻰ ﺑﻴﺌﺔ ﺍﳊﺎﺳﻮﺏ ﻭﲟﻜﻮﻧﺎﺗﻪ ﺍﳌﺎﺩﻳﺔ ﻭﺍﻷﺟﻬﺰﺓ ﺍﳌﺮﺗﺒﻄﺔ ﺑﻪ ﻭﺃﻧﻈﻤﺔ ﺍﻟﺘﺸﻐﻴﻞ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﺍﳌﺼﻄﻠﺤﺎﺕ ﺍﻷﺳﺎﺳﻴﺔ ﻭﺃﻧﻈﻤﺔ ﺍﻟﻌﺪ، ﺍﳌﻜﻮﻧﺎﺕ ﺍﻷﺳﺎﺳﻴﺔ ﻷﻧﻈﻤﺔ ﺍﳊﺎﺳﻮﺏ، ﺍﻟﺘﻌﺮﻑ ﻋﻠﻰ ﺑﺮﻧﺎﻣﺞ ،Windows XPﺍﻻﻧﺘﺮﻧﺖ ﻭﺍﻟﱪﻳﺪ ﺍﻹﻟﻜﺘﺮﻭﱐ، ﺍﻟﺘﻌﺮﻑ ﻋﻠﻰ ﺑﺮﺍﻣﺞ Microsoft officeﳏﺮﺭ ﺍﻟﻨﺼﻮﺹ ﻭﺍﳉﺪﺍﻭﻝ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ . ﺃﺳﺎﺳﻴﺎﺕ ﺍﻹﺩﺍﺭﺓ )2( ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﻤﻴﻖ ﻓﻬﻢ ﺍﻟﻄﺎﻟﺐ ﻷﺳﺎﺳﻴﺎﺕ ﻋﻠﻢ ﺍﻹﺩﺍﺭﺓ ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺩﺭﺍﺳﺔ ﺍﻟﻮﻇﺎﺋﻒ ﺍﳌﺨﺘﻠﻔﺔ ﻟﻠﻤﺸﺮﻭﻉ ﻣﻦ ﺇﻧﺘﺎﺝ ﻭﺗﺴﻮﻳﻖ ﻭﲤﻮﻳﻞ ﻭﺷﺮﺍﺀ ﻭﲣﺰﻳﻦ ﻭﻣﻮﺍﺭﺩ ﺑﺸﺮﻳﺔ ﻭﻋﻼﻗﺎﺕ ﻋﺎﻣﺔ ﻭﻏﲑ ﺫﻟﻚ ﲝﻴﺚ ﳚﺮﻱ ﺗﻘﺪﱘ ﻛﻞ ﻣﻨﻬﺎ ﻣﻦ ﺧﻼﻝ ﺗﻮﺿﻴﺢ ﺍﳌﻬﺎﻡ ﺍﻷﺳﺎﺳﻴﺔ ﳍﺎ ﻭﲨﻠﺔ ﺍﳌﺸﻜﻼﺕ ﺍﻟﱵ ﺗﻮﺍﺟﻬﻬﺎ، ﻭﻋﻼﻗﺎﺕ ﺍﻻﺭﺗﺒﺎﻁ ﺑﲔ ﻛﻞ ﻭﻇﻴﻔﺔ ﻭﺃﺧﺮﻯ. ﻛﻤﺎ ﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺃﻳﻀﺎﹰ ﺍﻟﺘﻮﺳﻊ ﰲ ﺗﻄﺒﻴﻘﺎﺕ ﺍﻟﻮﻇﺎﺋﻒ ﺍﻷﺳﺎﺳﻴﺔ ﻟﻺﺩﺍﺭﺓ ﻭﺍﻟﺘﻌﺮﻑ ﻋﻠﻰ ﺑﻌﺾ ﺍﻷﳕﺎﻁ ﻭﺍﳌﻮﺍﺿﻴﻊ ﺍﳌﻌﺎﺻﺮﺓ ﰲ ﻧﻄﺎﻕ ﺍﻹﺩﺍﺭﺓ . 21
13.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﻣﺒﺎﺩﺉ ﺍﻟﺘﺴﻮﻳﻖ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺄﳘﻴﺔ ﻭﺃﺑﻌﺎﺩ ﺍﻟﻨﺸﺎﻁ ﺍﻟﺘﺴﻮﻳﻘﻲ ﻭﺗﻄﻮﺭﻩ ﺩﺍﺧﻞ ﺍﳌﻨﻈﻤﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﺣﻴﺚ ﻳﻮﺿﺢ ﺍﻟﻮﻇﺎﺋﻒ ﺍﻷﺳﺎﺳﻴﺔ ﻟﻠﺘﺴﻮﻳﻖ ﻭﻋﻨﺎﺻﺮﻩ ﺍﻟﺮﺋﻴﺴﻴﺔ، ﻛﻤﺎ ﻳﻬﺪﻑ ﺇﱃ ﲢﺪﻳﺪ ﻣﻔﻬﻮﻡ ﺍﻷﺳﻮﺍﻕ ﻭﺃﳘﻴﺘﻬﺎ ﻭﺃﻧﻮﺍﻋﻬﺎ ﻭﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﲡﺰﺋﺘﻬﺎ، ﻭﺍﻟﺘﻨﺒﺆ ﺑﺎﻟﻘﺪﺭﺍﺕ ﺍﻟﺸﺮﺍﺋﻴﺔ ﻟﻸﺳﻮﺍﻕ ﻣﻊ ﺍﻻﻫﺘﻤﺎﻡ ﺑﺎﻷﺳﺎﻟﻴﺐ ﻭﺍﻟﻄﺮﻕ ﺍﻟﺘﻄﺒﻴﻘﻴﺔ ﻭﺍﻟﻌﻤﻠﻴﺔ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻣﺎﻫﻴﺔ ﺍﻟﺘﺴﻮﻳﻖ، ﺍﻟﺒﻴﺌﺔ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ، ﺍﻟﺴﻮﻕ، ﻋﻨﺎﺻﺮ ﺍﳌﺰﻳﺞ ﺍﻟﺘﺴﻮﻳﻘﻲ )ﺍﳌﻨﺘﺞ، ﺍﻟﺴﻌﺮ، ﺍﻟﺘﻮﺯﻳﻊ، ﺍﻟﺘﺮﻭﻳﺞ( . ﳏﺎﺳﺒﺔ ﺷﺮﻛﺎﺕ: ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺍﻟﺸﺮﻛﺎﺕ ﻭﺃﻧﻮﺍﻋﻬﺎ )ﺷﺮﻛﺎﺕ ﺃﺷﺨﺎﺹ ﻭﺷﺮﻛﺎﺕ ﺃﻣﻮﺍﻝ( ﻭﻋﻤﻠﻴﺎﺕ ﺍﳌﻌﺎﳉﺔ ﺍﶈﺎﺳﺒﻴﺔ ﻟﻜﻞ ﻣﻨﻬﺎ. ﻭﻳﺸﻤﻞ ﺫﻟﻚ ﺍﳌﻌﺎﳉﺔ ﺍﶈﺎﺳﺒﻴﺔ ﻟﺘﻜﻮﻳﻦ ﺃﻭ ﺗﺄﺳﻴﺲ ﺍﻟﺸﺮﻛﺎﺕ ﻭﺍﻟﺘﻐﲑﺍﺕ ﺍﻟﱵ ﲢﺼﻞ ﻓﻴﻬﺎ، ﻣﻦ ﺗﻐﲑﺍﺕ ﰲ ﺭﺃﺱ ﺍﳌﺎﻝ ﺑﺎﻟﺰﻳﺎﺩﺓ ﺃﻭ ﺍﻟﻨﻘﺼﺎﻥ ﻭﻛﺬﻟﻚ ﺍﻧﻀﻤﺎﻡ ﺃﻭ ﺧﺮﻭﺝ ﺷﺮﻳﻚ، ﻭﻛﻴﻔﻴﺔ ﺗﻮﺯﻳﻊ ﻧﺘﺎﺋﺞ ﺃﻋﻤﺎﳍﺎ ﻭﺇﻋﺪﺍﺩ ﺣﺴﺎﺑﺎﺎ ﺍﳋﺘﺎﻣﻴﺔ، ﺇﺿﺎﻓﺔ ﳌﻌﺎﳉﺔ ﺍﻧﺪﻣﺎﺝ ﺍﻟﺸﺮﻛﺎﺕ ﻭﺃﺧﲑﺍﹰ ﺗﺼﻔﻴﺔ ﺍﻟﺸﺮﻛﺎﺕ . ﺇﺩﺍﺭﺓ ﺍﻟﻌﻤﻠﻴﺎﺕ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺇﺩﺍﺭﺓ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺃﳘﻴﺔ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﰲ ﺇﻧﺘﺎﺝ ﺍﻟﺴﻠﻊ ﻭﺍﳋﺪﻣﺎﺕ ﻭﺩﻭﺭﻫﺎ ﰲ ﺍﻟﺘﺤﻜﻢ ﺑﻈﺮﻭﻑ ﺍﻟﺴﻮﻕ ﻭﺭﻏﺒﺎﺕ ﺍﳌﺴﺘﻬﻠﻜﲔ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ: ﺗﻨﻈﻴﻢ ﻭﲣﻄﻴﻂ ﻭﻣﺮﺍﻗﺒﺔ ﺍﻹﻧﺘﺎﺝ ﻭﺫﻟﻚ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺍﻷﺳﺎﻟﻴﺐ ﺍﻟﻜﻤﻴﺔ ﺍﳌﻨﺎﺳﺒﺔ . ﺍﺳﺘﺨﺪﺍﻡ ﺍﳊﺎﺳﻮﺏ ﰲ ﺍﻟﻌﻠﻮﻡ ﺍﻹﺩﺍﺭﻳﺔ ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﲤﻜﲔ ﺍﻟﻄﺎﻟﺐ ﻣﻦ ﺍﺳﺘﺨﺪﺍﻡ ﺍﳊﺎﺳﻮﺏ ﰲ ﳎﺎﻻﺕ ﺍﻹﺩﺍﺭﺓ ﻭﺍﻹﺣﺼﺎﺀ ﻭﺍﶈﺎﺳﺒﺔ ﻭﺇﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ، ﻭﻳﺸﻤﻞ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﺑﺮﻧﺎﻣﺞ ﺍﻟﻨﻮﺍﻓﺬ، ،windowsﻭﺑﺮﻧﺎﻣﺞ ﳏﺮﺭ ﺍﻟﻨﺼﻮﺹ Wordﻭﺑﺮﻧﺎﻣﺞ ﺍﳉﺪﺍﻭﻝ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺑﻌﺾ ﻟﱪﺍﻣﺞ ﺍﳉﺎﻫﺰﺓ ﻣﺜﻞ SPSSﻭﺑﺮﺍﻣﺞ ﺃﺧﺮﻯ . Excel ،Excelﻭﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺇﺩﺍﺭﺓ ﺍﳌﻮﺍﺭﺩ ﺍﻟﺒﺸﺮﻳﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﲤﻜﲔ ﺍﻟﻄﺎﻟﺐ ﻣﻦ ﺇﺩﺍﺭﺓ ﺍﳌﻮﺍﺭﺩ ﺍﻟﺒﺸﺮﻳﺔ، ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺗﻌﺮﻳﻒ ﺇﺩﺍﺭﺓ ﺍﳌﻮﺍﺭﺩ ﺍﻟﺒﺸﺮﻳﺔ، ﻭﺃﻫﺪﺍﻓﻬﺎ، ﻭﻭﻇﺎﺋﻔﻬﺎ، ﻣﻦ ﲣﻄﻴﻂ ﺍﳌﻮﺍﺭﺩ ﺍﻟﺒﺸﺮﻳﺔ ﻭﺍﺧﺘﻴﺎﺭﻫﺎ ﻭﺗﻌﻴﻴﻨﻬﺎ ﻭﺗﺪﺭﻳﺒﻬﺎ ﻭﺗﺮﻗﻴﺘﻬﺎ ﻭﲢﻔﻴﺰﻫﺎ، ﻭﺗﻘﻴﻴﻢ ﻭﺗﻮﺻﻴﻒ ﺍﻟﻮﻇﺎﺋﻒ، ﻭﺗﺼﻤﻴﻢ ﻧﻈﻢ ﺍﳌﻜﺎﻓﺂﺕ ﻭﺍﻟﺘﻌﻮﻳﻀﺎﺕ، ﻭﺗﻘﻮﱘ ﺃﺩﺍﺀ ﺍﳌﻮﺍﺭﺩ ﺍﻟﺒﺸﺮﻳﺔ . 31
14.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻟﺴﻴﺎﺳﻲ ﻭﺗﺎﺭﻳﺦ ﺍﻷﻓﻜﺎﺭ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ: ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻟﺴﻴﺎﺳﻲ، ﻧﻈﺮﻳﺔ ﺍﻟﻘﻴﻤﺔ، ﻧﻈﺮﻳﺔ ﺍﻟﺘﻮﺯﻳﻊ ﺃﳕﺎﻁ ﺍﻹﻧﺘﺎﺝ ﺍﻟﺴﺎﺑﻘﺔ ﻟﻠﺮﺃﲰﺎﻟﻴﺔ، ﺍﳌﺬﺍﻫﺐ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﰲ ﺍﻟﺮﺃﲰﺎﻟﻴﺔ، ﺍﳌﺬﻫﺐ ﺍﻟﺘﺠﺎﺭﻱ – ﺍﳌﺬﻫﺐ ﺍﻟﻜﻼﺳﻴﻜﻲ – ﻣﺬﻫﺐ ﺍﳊﻤﺎﻳﺔ، ﺍﳌﺎﺭﻛﺴﻴﺔ ﻭﺍﻟﻔﻜﺮ ﺍﻻﺷﺘﺮﺍﻛﻲ، ﺭﺃﲰﺎﻟﻴﺔ ﺍﻟﻘﺮﻥ ﺍﻟﻌﺸﺮﻳﻦ، ﺍﻟﻨﻈﺮﻳﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻧﻈﺮﻳﺔ ﻛﱰ ، ﻣﻴﻠﺘﻮﻥ ﻓﺮﻳﺪﻣﺎﻥ ﻭﺍﻟﻨﻈﺮﻳﺔ ﺍﻟﻨﻘﺪﻳﺔ، ﺍﻟﻨﻴﻮﻟﻴﱪﺍﻟﻴﺔ، ﺍﻷﺯﻣﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻟﻠﺮﺃﲰﺎﻟﻴﺔ. ﺍﻟﺘﺤﻠﻴﻞ ﺍﻻﻗﺘﺼﺎﺩﻱ: ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺗﺰﻭﻳﺪ ﺍﻟﻄﺎﻟﺐ ﺑﺎﳌﺒﺎﺩﺉ ﺍﻷﺳﺎﺳﻴﺔ ﻟﻌﻠﻢ ﺍﻻﻗﺘﺼﺎﺩ ﻭﺑﺎﻟﺘﺤﻠﻴﻞ ﺍﻻﻗﺘﺼﺎﺩ ﺍﳉﺰﺋﻲ ﻭﺍﻟﻜﻠﻲ، ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﻣﻔﻬﻮﻡ ﻋﻠﻢ ﺍﻻﻗﺘﺼﺎﺩ ﻭﺍﻷﻫﺪﺍﻑ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻭﺍﳌﺸﻜﻠﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ، ﻭﻣﻔﻬﻮﻡ ﺍﻗﺘﺼﺎﺩ ﺍﻟﺴﻮﻕ، ﻭﻧﻈﺮﻳﺔ ﺍﻟﻌﺮﺽ ﻭﺍﻟﻄﻠﺐ، ﻭﺗﻮﺍﺯﻥ ﺍﳌﺴﺘﻬﻠﻚ، ﻭﺗﻮﺍﺯﻥ ﺍﳌﻨﺘﺞ، ﻭﺃﺳﻮﺍﻕ ﺍﳌﻨﺎﻓﺴﺔ ﺍﻟﺘﺎﻣﺔ، ﻭﺍﻻﺣﺘﻜﺎﺭ، ﻭﺍﳌﻨﺎﻓﺴﺔ ﺍﻻﺣﺘﻜﺎﺭﻳﺔ ﻭﺍﺣﺘﻜﺎﺭ ﺍﻟﻘﻠﺔ، ﺍﳌﻔﺎﻫﻴﻢ ﺍﻷﺳﺎﺳﻴﺔ ﻟﻼﻗﺘﺼﺎﺩ ﻋﻠﻰ ﺍﳌﺴﺘﻮﻯ ﺍﻟﻜﻠﻲ، ﺍﳌﺸﺎﻛﻞ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﻭﻣﻔﻬﻮﻡ ﺍﻟﻨﻈﺮﻳﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﻭﺍﻟﺴﻴﺎﺳﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﻭﺍﻟﺘﻮﺍﺯﻥ ﺍﻻﻗﺘﺼﺎﺩﻱ. ﻛﻤﺎ ﻳﺘﻨﺎﻭﻝ ﺍﳌﻘﺮﺭ ﻭﻋﻠﻰ ﺍﳌﺴﺘﻮﻯ ﺍﻟﻜﻠﻲ ﺍﻟﺪﺧﻞ ﻭﺍﻹﻧﺘﺎﺝ ﻭﺍﻻﺳﺘﺜﻤﺎﺭ ﻭﺍﻻﺩﺧﺎﺭ ﻭﺍﻻﺳﺘﻬﻼﻙ، ﻭﻳﺘﻨﺎﻭﻝ ﺃﻳﻀﺎ ﺍﻟﺴﻴﺎﺳﺎﺕ ﺍﻟﻀﺮﻳﺒﻴﺔ ﻭﺍﻟﻨﻘﻮﺩ ﻭﺍﻟﻨﻈﺎﻡ ﺍﳌﺼﺮﰲ ﻭﺍﻟﺴﻴﺎﺳﺎﺕ ﺍﻟﻨﻘﺪﻳﺔ ﻭﺍﻟﻀﺮﻳﺒﻴﺔ . ﻣﻨﺎﻫﺞ ﺍﻟﺒﺤﺚ ﺍﻟﻌﻠﻤﻲ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﻭﲤﻜﻴﻨﻪ ﻣﻦ ﺍﻟﻘﻴﺎﻡ ﺑﺎﻷﲝﺎﺙ ﺍﻟﻌﻠﻤﻴﺔ ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﻣﻔﻬﻮﻡ ﺍﻟﺒﺤﺚ ﺍﻟﻌﻠﻤﻲ ﻭ ﺃﻧﻮﺍﻋﻪ ﻭﺗﻄﺒﻴﻘﺎﺗﻪ ﰲ ﻋﻠﻢ ﺍﻹﺩﺍﺭﺓ،ﻛﻤﺎ ﻳﺘﻨﺎﻭﻝ ﻛﻴﻔﻴﺔ ﺗﺼﻤﻴﻢ ﺍﻟﺘﺠﺎﺭﺏ ﻭﻗﻴﺎﺱ ﺍﳌﺘﻐﲑﺍﺕ ﻭﺑﻴﺎﻥ ﻃﺮﻕ ﲨﻊ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﲢﻠﻴﻠﻬﺎ، ،ﻛﻴﻔﻴﺔ ﺇﻋﺪﺍﺩ ﺍﻟﺘﻘﺮﻳﺮ ﺍﻟﻨﻬﺎﺋﻲ ﻟﻠﺒﺤﺚ ﻭﺍﻟﻨﻮﺍﺣﻲ ﺍﻟﻔﻨﻴﺔ ﻓﻴﻪ. ﺍﳌﺪﺧﻞ ﺍﱃ ﻋﻠﻢ ﺍﻟﺴﻴﺎﺣﺔ : ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﻟﺘﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﻈﺎﻫﺮﺓ ﺍﻟﺴﻴﺎﺣﺔ، ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﻣﻔﻬﻮﻡ ﻭﺃﳘﻴﺘﻬﺎ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﻃﺒﻴﻌﺔ ﺍﻟﺴﻴﺎﺣﺔ، ﺩﻭﺍﻓﻊ ﺍﻟﺴﻴﺎﺣﺔ، ﺗﻄﻮﺭ ﺍﻟﺴﻴﺎﺣﺔ ﻭﺍﻟﻨﻈﺎﻡ ﺍﻟﺴﻴﺎﺣﻲ، ﺍﻟﺘﺴﻮﻳﻖ ﺍﻟﺴﻴﺎﺣﻲ، ﺍﳌﻌﺎﱂ ﺍﻟﺴﻴﺎﺣﻴﺔ ﰲ ﺳﻮﺭﻳﺔ . ﻣﺒﺎﺩﺉ ﰲ ﺍﳌﺎﻟﻴﺔ : ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﻟﺘﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺎﻟﻮﻇﻴﻔﺔ ﺍﳌﺎﻟﻴﺔ ﰲ ﺍﻟﺸﺮﻛﺎﺕ ﺍﳋﺎﺻﺔ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﻣﻔﻬﻮﻡ ﺍﻹﺩﺍﺭﺓ ﺍﳌﺎﻟﻴﺔ، ﻭﻇﺎﺋﻒ ﺍﻹﺩﺍﺭﺓ ﺍﳌﺎﻟﻴﺔ، ﺍﻟﺴﻴﻮﻟﺔ ﻭﺍﻟﺮﲝﻴﺔ، ﻣﺼﺎﺩﺭ ﺍﻟﺘﻤﻮﻳﻞ، ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﳌﺎﻟﻴﺔ ﻭﺍﶈﺎﺳﺒﻴﺔ، ﻣﻜﻮﻧﺎﺕ ﺇﺩﺍﺭﺓ ﺭﺃﺱ ﺍﳌﺎﻝ ﺍﻟﻌﺎﻣﻞ . 41
15.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﺍﳌﺪﺧﻞ ﺇﱃ ﺇﺩﺍﺭﺓ ﺍﳌﻨﺸﺂﺕ ﺍﻟﺼﻐﲑﺓ ﻭﺍﳌﺘﻮﺳﻄﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﻭﺃﳘﻴﺔ ﺍﳌﺸﺮﻭﻋﺎﺕ ﺍﻟﺼﻐﲑﺓ ﻭﺍﳌﺘﻮﺳﻄﺔ ﺑﺎﻟﻨﺴﺒﺔ ﻟﺼﺎﺣﺐ ﺍﳌﺸﺮﻭﻉ ﻭﻟﻼﻗﺘﺼﺎﺩ ﺍﻟﻮﻃﲏ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﺩﺭﺍﺳﺔ ﺍﳉﺪﻭﻯ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻻﺧﺘﻴﺎﺭ ﺍﳌﺸﺮﻭﻉ ﺍﻟﻨﺎﺟﺢ، ﻭﻛﺬﻟﻚ ﳏﺪﺩﺍﺕ ﳒﺎﺡ ﻭﻓﺸﻞ ﻫﺬﻩ ﺍﳌﺸﺮﻭﻋﺎﺕ ﻭﺩﻭﺭ ﺍﻹﺩﺍﺭﺓ ﰲ ﺫﻟﻚ. ﻛﻤﺎ ﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﺩﺭﺍﺳﺔ ﺇﺩﺍﺭﺓ ﺍﻟﻨﺸﺎﻁ ﺍﳌﺎﱄ ﻭﺍﻟﺘﺴﻮﻳﻘﻲ ﻭﺷﺮﻭﻁ ﺍﻟﺘﺤﻮﻝ ﻣﻦ ﺍﳌﺸﺮﻭﻋﺎﺕ ﺍﻟﺼﻐﲑﺓ ﺇﱃ ﺍﳌﺸﺮﻭﻋﺎﺕ ﺍﳌﺘﻮﺳﻄﺔ ﻓﺎﻟﻜﺒﲑﺓ. ﺍﶈﺎﺳﺒﺔ ﺍﻹﺩﺍﺭﻳﺔ : ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺪﻭﺭ ﺍﶈﺎﺳﺒﺔ ﰲ ﺍﻟﺘﺨﻄﻴﻂ ﻭﺍﻟﺮﻗﺎﺑﺔ ﻭ ﺍﲣﺎﺫ ﺍﻟﻘﺮﺍﺭﺕ، ﻭ ﻋﻼﻗﺔ ﺍﶈﺎﺳﺒﺔ ﺍﻻﺩﺍﺭﻳﺔ ﺑﻔﺮﻭﻉ ﺍﶈﺎﺳﺒﺔ ﺍﻷﺧﺮﻯ ﻭ ﲟﻔﻬﻮﻡ ﺍﳌﻮﺍﺯﻧﺎﺕ ﺍﻟﺘﺨﻄﻴﻄﻴﺔ ﻭ ﺃﻫﺪﺍﻓﻬﺎ ﻭ ﻣﺒﺎﺩﺋﻬﺎ ﻭ ﺃﻧﻮﺍﻋﻬﺎ ﻭ ﺍﻟﺮﻗﺎﺑﺔ ﻋﻠﻰ ﺗﻨﻔﻴﺬﻫﺎ ﻛﻤﺎ ﻭﻳﺘﻌﺮﺽ ﳌﻔﻬﻮﻡ ﺍﳌﻮﺍﺯﻧﺎﺕ ﺍﻟﺘﺨﻄﻴﻄﻴﺔ ﺍﳉﺎﺭﻳﺔ ﻭ ﺍﻟﻨﻘﺪﻳﺔ ﻟﻸﻧﺸﻄﺔ ﲟﺨﺘﻠﻒ ﺃﺷﻜﺎﳍﺎ ﻭ ﺇﻳﻀﺎﺡ ﻣﻔﻬﻮﻡ ﻣﻮﺍﺯﻧﺔ ﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻟﺮﺃﲰﺎﻟﻴﺔ ﻭﻣﻔﻬﻮﻡ ﲢﻠﻴﻞ ﺍﻟﺘﻌﺎﺩﻝ ﻭ ﺍﻟﺘﻜﺎﻟﻴﻒ . ﺍﳉﺪﻭﻯ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻭﺗﻘﻮﱘ ﺍﳌﺸﺮﻭﻋﺎﺕ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺄﳘﻴﺔ ﺩﺭﺍﺳﺔ ﺍﳉﺪﻭﻯ ﺍﻟﱵ ﺃﺻﺒﺤﺖ ﺃﺩﺍﺓ ﻣﻦ ﺃﺩﻭﺍﺕ ﺍﻟﺘﺨﻄﻴﻂ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ ﰲ ﺍﳌﺸﺮﻭﻋﺎﺕ ﻭﺗﺴﺎﻋﺪ ﰲ ﺍﲣﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻻﺳﺘﺜﻤﺎﺭﻳﺔ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﺩﺭﺍﺳﺔ ﺍﳉﺪﻭﻯ ﺍﳌﺒﺪﺋﻴﺔ، ﻭﺩﺭﺍﺳﺔ ﺍﳉﺪﻭﻯ ﺍﻟﺘﻔﺼﻴﻠﻴﺔ، ﻭﺩﺭﺍﺳﺔ ﺍﻟﺴﻮﻕ ﻭﺍﳉﺪﻭﻯ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ، ﻭﺩﺭﺍﺳﺔ ﺍﳉﺪﻭﻯ ﺍﻟﻔﻨﻴﺔ، ﻭﺩﺭﺍﺳﺔ ﺍﳉﺪﻭﻯ ﺍﳌﺎﻟﻴﺔ، ﺑﺎﻹﺿﺎﻓﺔ ﺇﱃ ﻣﻔﻬﻮﻡ ﻭﺃﳘﻴﺔ ﺗﻘﻮﱘ ﺍﻷﺩﺍﺀ ﰲ ﺍﳌﺸﺮﻭﻉ، ﻭﺗﻘﻮﱘ ﺃﺩﺍﺀ ﳐﺘﻠﻒ ﺍﻷﻧﺸﻄﺔ ﰲ ﺍﳌﺸﺮﻭﻉ ﻭﺫﻟﻚ ﺑﺎﺳﺘﺨﺪﺍﻡ ﺑﻌﺾ ﺍﳌﻌﺎﻳﲑ ﻭﻣﻨﻬﺎ ﺍﻟﺮﲝﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﻣﻌﺎﻣﻞ ﺍﺳﺘﺨﺪﺍﻡ ﺍﳌﻮﺍﺩ ﻭﺍﳋﺎﻣﺎﺕ، ﻣﻌﻴﺎﺭ ﺍﻹﻧﺘﺎﺟﻴﺔ، ﻣﻌﻴﺎﺭ ﺍﻟﻮﻓﺮ ﰲ ﺍﻟﻨﻘﺪ ﺍﻷﺟﻨﱯ ... ﺍﻟﺴﻠﻮﻙ ﺍﻟﺘﻨﻈﻴﻤﻲ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺍﻟﺴﻠﻮﻙ ﺍﻟﺘﻨﻈﻴﻤﻲ ﻭﺍﻟﻌﻮﺍﻣﻞ ﺍﳌﺆﺛﺮﺓ ﻓﻴﻪ ﻭﺫﻟﻚ ﺪﻑ ﺍﻟﺘﺤﻜﻢ ﺑﻪ ﻭﺗﻮﺟﻴﻬﻪ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﳏﺪﺩﺍﺕ ﺍﻟﺴﻠﻮﻙ ﺍﻟﺘﻨﻈﻴﻤﻲ ﻣﻦ ﻋﻮﺍﻣﻞ ﻓﺴﻴﻮﻟﻮﺟﻴﺔ )ﺇﺩﺭﺍﻙ، ﺩﺍﻓﻌﻴﺔ، ﺷﺨﺼﻴﺔ، ﺍﲡﺎﻫﺎﺕ ، ﺗﻌﻠﻢ(، ﻭﻋﻮﺍﻣﻞ ﺧﺎﺻﺔ ﺑﺒﻴﺌﺔ ﺍﻟﺘﻨﻈﻴﻢ ﺍﻟﺪﺍﺧﻠﻴﺔ )ﲨﺎﻋﺔ ﺍﻟﻌﻤﻞ، ﺛﻘﺎﻓﺔ ﺍﳌﻨﻈﻤﺔ، ﺍﳍﻴﻜﻞ ﺍﻟﺘﻨﻈﻴﻤﲔ ﻭﺍﻟﻘﻮﺍﻋﺪ ﺍﻟﺘﺸﺮﻳﻌﻴﺔ( . ﲝﻮﺙ ﺍﻟﻌﻤﻠﻴﺎﺕ : ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺎﻷﺳﺎﻟﻴﺐ ﺍﻟﻜﻤﻴﺔ ﺍﳌﺴﺘﺨﺪﻣﺔ ﰲ ﲝﻮﺙ ﺍﻟﻌﻤﻠﻴﺎﺕ ﻭﺗﻄﺒﻴﻘﺎﺎ ﰲ ﺣﻞ ﺍﳌﺸﻜﻼﺕ ﺍﳌﺨﺘﻠﻔﺔ ﰲ ﳎﺎﻝ ﺍﻹﻧﺘﺎﺝ ﻭﺍﲣﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻹﺩﺍﺭﻳﺔ. ﻭﻳﺸﻤﻞ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﻋﻠﻰ : ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﱪﳎﺔ ﺍﳋﻄﻴﺔ، ﺷﺒﻜﺎﺕ ﺍﻷﻋﻤﺎﻝ، ﺻﻔﻮﻑ ﺍﻻﻧﺘﻈﺎﺭ . ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻠﻮﺟﺴﺘﻴﺔ 51
16.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﻟﺘﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ ﺍﻟﻠﻮﺟﺴﺘﻴﺔ ﺩﺍﺧﻞ ﺍﳌﻨﻈﻤﺎﺕ، ﻓﻴﺸﻤﻞ ﻋﻠﻰ ﺍﻟﺘﺨﻄﻴﻂ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ ﺍﻟﻠﻮﺟﺴﱵ، ﻭﺧﺪﻣﺔ ﺍﻟﻌﻤﻼﺀ ﺍﻟﻠﻮﺟﺴﺘﻴﺔ، ﻭﺍﺧﺘﻴﺎﺭ ﻭﺗﻘﻮﱘ ﺍﳌﻮﺭﺩﻳﻦ، ﻭﺇﺩﺍﺭﺓ ﺍﳌﺸﺘﺮﻳﺎﺕ ﻭﺍﳌﺨﺎﺯﻥ، ﻭﻗﺮﺍﺭﺍﺕ ﺍﳌﻨﺎﻭﻟﺔ ﻭﺍﻟﺘﻐﻠﻴﻒ ﻭﺍﻟﻨﻘﻞ . ﺇﺩﺍﺭﺓ ﺍﻟﺘﺴﻮﻳﻖ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺈﺩﺍﺭﺓ ﺍﻟﻨﺸﺎﻁ ﺍﻟﺘﺴﻮﻳﻘﻲ ﻭﻋﻼﻗﺘﻬﺎ ﺑﺎﻹﺩﺍﺭﺍﺕ ﺍﻷﺧﺮﻯ ﻣﻊ ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺃﳘﻴﺔ ﺍﲣﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻛﺄﺩﺍﺓ ﻓﻌﺎﻟﺔ ﳌﻌﺎﳉﺔ ﺍﳌﺸﻜﻼﺕ ﺍﻟﱵ ﺗﻮﺍﺟﻪ ﺍﳌﻨﻈﻤﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﻛﻤﺎ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻮﺿﻴﺢ ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﳌﺰﻳﺞ ﺍﻟﺘﺴﻮﻳﻘﻲ ﻭﺃﳘﻴﺘﻬﺎ ﰲ ﲢﻘﻴﻖ ﺃﻫﺪﺍﻑ ﺍﳌﻨﻈﻤﺔ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻃﺒﻴﻌﺔ ﺍﻟﻨﺸﺎﻁ ﺍﻟﺘﺴﻮﻳﻘﻲ، ﺇﺩﺍﺭﺓ ﺍﻟﻨﺸﺎﻁ ﺍﻟﺘﺴﻮﻳﻘﻲ )ﲣﻄﻴﻂ، ﺗﻨﻈﻴﻢ، ﺗﻮﺟﻴﻪ، ﺭﻗﺎﺑﺔ(، ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﳌﺰﻳﺞ ﺍﻟﺘﺴﻮﻳﻘﻲ )ﺍﳌﻨﺘﺞ، ﺍﻟﺘﺴﻌﲑ، ﺍﻟﺘﻮﺯﻳﻊ، ﺍﻻﺗﺼﺎﻻﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﺍﻟﺘﺮﻭﻳﺞ(، ﺇﺩﺍﺭﺓ ﺍﳌﺒﻴﻌﺎﺕ. ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺎﻷﻧﺸﻄﺔ ﺍﻟﻀﺮﻭﺭﻳﺔ ﺍﻟﱵ ﺗﺘﻄﻠﺒﻬﺎ ﻋﻤﻠﻴﺔ ﺑﻨﺎﺀ ﻭﺗﻄﺒﻴﻖ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ، ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺩﺭﺍﺳﺔ ﻃﺒﻴﻌﺔ ﻭﺃﳘﻴﺔ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﻟﻠﻤﻌﻠﻮﻣﺎﺕ، ﻋﻼﻗﺔ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺑﺎﳌﻔﺎﻫﻴﻢ ﺍﻹﺩﺍﺭﻳﺔ ﺍﳌﺨﺘﻠﻔﺔ، ﺃﳘﻴﺔ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﰲ ﻣﻨﻈﻤﺎﺕ ﺍﻷﻋﻤﺎﻝ، ﻭﺃﻧﻮﺍﻉ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ ﻭﻣﺪﻯ ﺃﳘﻴﻬﺎ ﰲ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ، ﻣﻨﻬﺠﻴﺎﺕ ﻭﺃﺩﻭﺍﺕ ﻭﺗﻘﻨﻴﺎﺕ ﺑﻨﺎﺀ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ، ﺇﺩﺍﺭﺓ ﻭﺃﻣﻦ ﻧﻈﺎﻡ ﺍﳌﻌﻠﻮﻣﺎﺕ . ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﻋﻠﻢ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣﺔ ﻭﺃﳘﻴﺔ ﺗﻄﻮﺭﻩ ﻭﻣﻮﻗﻌﻪ ﻭﻋﻼﻗﺘﻪ ﺑﺎﻟﻌﻠﻮﻡ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ ﺍﻷﺧﺮﻯ، ﻛﻤﺎ ﻳﻬﺪﻑ ﺇﱃ ﺗﻮﺿﻴﺢ ﻧﺸﺎﻁ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣﺔ ﻭﺗﺒﻴﺎﻥ ﺃﳘﻴﺔ ﺍﻟﻌﻨﺼﺮ ﺍﻟﺒﺸﺮﻱ ﰲ ﻋﻠﻢ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣﺔ ﻭﻣﻌﺎﳉﺔ ﻣﻮﺿﻮﻉ ﺍﺘﻤﻊ ﻭﺍﻹﺩﺍﺭﺓ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻣﺎﻫﻴﺔ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣﺔ، ﺍﻟﻌﻤﻠﻴﺔ ﺍﻹﺩﺍﺭﻳﺔ )ﺍﻟﺘﺨﻄﻴﻂ، ﺍﻟﺘﻨﻈﻴﻢ، ﺍﻟﻘﻴﺎﺩﺓ، ﺍﻟﺘﻨﺴﻴﻖ، ﻭﺍﻟﺮﻗﺎﺑﺔ(، ﺍﺘﻤﻊ ﻭﺍﻹﺩﺍﺭﺓ )ﺍﻟﺘﻨﻈﻴﻢ ﺍﻟﺴﻴﺎﺳﻲ، ﺩﳝﻮﻗﺮﺍﻃﻴﺔ ﺍﻹﺩﺍﺭﺓ ﺍﻟﻌﺎﻣﺔ ﻭﻣﺸﺎﺭﻛﺔ ﺍﻟﻌﺎﻣﻠﲔ، ﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ، ﺍﻟﺒﲑﻭﻗﺮﺍﻃﻴﺔ، ﺍﻟﺘﻨﻤﻴﺔ ﺍﻹﺩﺍﺭﻳﺔ( . ﺍﻹﺩﺍﺭﺓ ﺍﳌﺎﻟﻴﺔ : ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﻭﺃﳘﻴﺔ ﺍﻹﺩﺍﺭﺓ ﺍﳌﺎﻟﻴﺔ ﰲ ﺍﻟﺸﺮﻛﺎﺕ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﻭﻇﻴﻔﺔ ﺍﻟﺘﻤﻮﻳﻞ، ﺍﻟﻘﻴﻤﺔ ﺍﻟﺰﻣﻨﻴﺔ ﻟﻠﻨﻘﻮﺩ، ﻛﻴﻔﻴﺔ ﺇﺟﺮﺍﺀ ﺍﻟﺘﺤﻮﻳﻼﺕ ﺍﳌﺎﻟﻴﺔ، ﺍﻟﻨﺴﺐ ﺍﳌﺎﻟﻴﺔ، ﻛﻴﻔﻴﺔ ﺇﻋﺪﺍﺩ ﻗﻮﺍﺋﻢ ﺣﺮﻛﺔ ﺍﻷﻣﻮﺍﻝ، ﻣﻌﺎﻳﲑ ﺍﻟﺘﻘﻴﻴﻢ ﺍﳌﺎﱄ . ﺍﻟﻘﺎﻧﻮﻥ ﺍﻟﺘﺠﺎﺭﻱ 61
17.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺎﻟﻘﻮﺍﻧﲔ ﺍﻟﱵ ﲢﻜﻢ ﺍﻟﻌﻘﻮﺩ ﻭﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ، ﻓﻴﺸﻤﻞ ﺃﻧﻮﺍﻉ ﺍﻟﻌﻘﻮﺩ، ﺍﻟﻨﻮﺍﺣﻲ ﺍﻟﻘﺎﻧﻮﻧﻴﺔ ﺍﳌﺘﻌﻠﻘﺔ ﺑﺎﳉﻮﺍﻧﺐ ﺍﻟﺘﺠﺎﺭﻳﺔ ﻭﺍﻟﺼﻨﺎﻋﻴﺔ، ﻭﻣﻮﺿﻮﻉ ﲪﺎﻳﺔ ﺍﳌﺴﺘﻬﻠﻜﲔ، ﻭﺍﻟﻘﻮﺍﻧﲔ ﺍﻟﱵ ﺗﻨﻈﻢ ﻋﻤﻞ ﺍﻟﺒﻨﻮﻙ ﻭﺷﺮﻛﺎﺕ ﺍﻷﻋﻤﺎﻝ، ﻣﻊ ﺍﻟﺘﻄﺮﻕ ﻟﻠﻘﺎﻧﻮﻥ ﺍﻟﺘﺠﺎﺭﻱ ﰲ ﺍﳉﻤﻬﻮﺭﻳﺔ ﺍﻟﻌﺮﺑﻴﺔ ﺍﻟﺴﻮﺭﻳﺔ. ﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﲤﻜﲔ ﺍﻟﻄﺎﻟﺐ ﻣﻦ ﺍﳌﻌﺎﺭﻑ ﺍﻟﱵ ﲤﻜﻨﻪ ﻣﻦ ﺃﺩﺍﺀ ﻭﺍﺟﺒﺎﺗﻪ ﺍﻟﻮﻇﻴﻔﻴﺔ ﰲ ﺣﻴﺎﺗﻪ ﺍﻟﻌﻤﻠﻴﺔ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻣﻔﻬﻮﻡ ﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ، ﻧﺸﺄﺎ ﻭﺗﻄﻮﺭﻫﺎ ﻭﺗﻌﺮﻳﻔﻬﺎ ﺍﳌﻌﺎﺻﺮ ﻭﺃﳘﻴﺘﻬﺎ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﻤﻨﻈﻤﺎﺕ، ﺃﻧﻮﺍﻉ ﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ، ﺍﻟﺘﻨﻈﻴﻢ ﺍﻹﺩﺍﺭﻱ ﳉﻬﺎﺯ ﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﺩﺍﺧﻞ ﺍﳌﻨﻈﻤﺔ . ﺍﻟﺘﺪﺭﻳﺐ ﻭﺍﻟﺘﻨﻤﻴﺔ ﺍﻹﺩﺍﺭﻳﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺍﻟﺘﺪﺭﻳﺐ ﻭﺩﻭﺭﻩ ﰲ ﲢﻘﻴﻖ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻹﺩﺍﺭﻳﺔ، ﻭﺃﻫﺪﺍﻑ ﺍﻟﺘﺪﺭﻳﺐ ﻭﻓﻮﺍﺋﺪﻩ ﻭﺃﺳﺎﻟﻴﺐ ﺍﻟﺘﺪﺭﻳﺐ ﻭﺍﻟﺘﻨﻤﻴﺔ ﻭﲣﻄﻴﻂ ﻭﺗﻘﻴﻴﻢ ﺑﺮﺍﻣﺞ ﺍﻟﺘﺪﺭﻳﺐ ﻭﺍﻟﺘﻨﻤﻴﺔ ﻭﺷﺮﻭﻁ ﺍﻟﺘﺪﺭﻳﺐ ﺍﻟﻔﻌﺎﻝ، ﻛﻤﺎ ﻳﻬﺪﻑ ﺇﱃ ﲢﺪﻳﺪ ﻣﻔﻬﻮﻡ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻹﺩﺍﺭﻳﺔ ﻭﺃﳘﻴﺘﻬﺎ ﻭﺃﻫﺪﺍﻓﻬﺎ ﰲ ﲢﻘﻴﻖ ﺍﻟﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻭﺍﻻﺟﺘﻤﺎﻋﻴﺔ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻣﺎﻫﻴﺔ ﺍﻟﺘﺪﺭﻳﺐ ﻭﺍﻟﺘﻨﻤﻴﺔ ﺍﻹﺩﺍﺭﻳﺔ، ﻃﺮﻕ ﺍﻟﺘﺪﺭﻳﺐ، ﲣﻄﻴﻂ ﻭﺗﻘﻴﻴﻢ ﺍﻟﱪﺍﻣﺞ ﺍﻟﺘﺪﺭﻳﺒﻴﺔ. ﻭﺍﻗﻊ ﺍﻟﺘﺪﺭﻳﺐ ﻭﺍﻟﺘﻨﻤﻴﺔ ﺍﻹﺩﺍﺭﻳﺔ ﰲ ﺍﻟﺒﻠﺪﺍﻥ ﺍﻟﻨﺎﻣﻴﺔ . ﺇﺩﺍﺭﺓ ﺍﻟﺒﻴﺌﺔ: ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺑﻴﺌﺔ ﺍﻷﻋﻤﺎﻝ، ﺍﻟﺒﻴﺌﺔ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ، ﺍﻟﺒﻴﺌﺔ ﺍﻻﺟﺘﻤﺎﻋﻴﺔ ﺍﻟﺜﻘﺎﻓﻴﺔ، ﺍﻟﺒﻴﺌﺔ ﺍﻟﺴﻴﺎﺳﻴﺔ ﻭﺍﻟﻘﺎﻧﻮﻧﻴﺔ، ﺍﻟﺒﻴﺌﺔ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺔ، ﻣﺘﻐﲑﺍﺕ ﺑﻴﺌﺔ ﺍﻷﻋﻤﺎﻝ، ﺍﻷﺳﺲ ﺍﻷﺧﻼﻗﻴﺔ ﻭﻣﺸﺮﻭﻋﺎﺕ ﺍﻷﻋﻤﺎﻝ، ﻣﺎﻫﻴﺔ ﺍﻷﺧﻼﻕ ﻭﻃﺮﻕ ﺩﺭﺍﺳﺘﻬﺎ، ﺍﻟﻘﻀﺎﻳﺎ ﺍﻟﺒﻴﺌﻴﺔ ﺍﳌﻌﺎﺻﺮﺓ. ﺍﻹﻋﻼﻥ ﻭﺍﻟﺘﺮﻭﻳﺞ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺍﻹﻋﻼﻥ ﻭﺃﳘﻴﺘﻪ ﻋﻠﻰ ﻣﺴﺘﻮﻯ ﺍﳌﻨﻈﻤﺔ ﻭﺍﺘﻤﻊ ﻭﺃﻧﻮﺍﻋﻪ ﻭﻛﻴﻔﻴﺔ ﺻﻴﺎﻏﺘﻪ ﻭﺍﻟﻨﻮﺍﺣﻲ ﺍﻟﻔﻨﻴﺔ ﻟﻺﻋﻼﻥ ﻭﻭﺳﺎﺋﻠﻪ ﺍﳌﺨﺘﻠﻔﺔ ﻭﺍﻵﺛﺎﺭ ﺍﻻﻗﺘﺼﺎﺩﻳﺔ ﻭﺍﻻﺟﺘﻤﺎﻋﻴﺔ ﻟﻺﻋﻼﻥ ﻭﺃﺳﺲ ﳒﺎﺡ ﺍﻟﺮﺳﺎﻟﺔ ﺍﻹﻋﻼﻧﻴﺔ ﻭﲣﻄﻴﻂ ﺍﻟﻨﺸﺎﻁ ﺍﻹﻋﻼﱐ ﻭﻛﺬﻟﻚ ﺗﻌﺮﻳﻒ ﺍﻟﺪﻋﺎﻳﺔ ﻭﻣﺰﺍﻳﺎﻫﺎ ﻭﺧﺼﺎﺋﺼﻬﺎ ﻭﺍﻟﻔﺮﻕ ﺑﻴﻨﻬﺎ ﻭﺑﲔ ﺍﻹﻋﻼﻥ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺍﳌﺪﺧﻞ ﺇﱃ ﺍﻹﻋﻼﻥ، ﺻﻨﺎﻋﺔ ﺍﻹﻋﻼﻥ، ﺍﻟﺘﻄﺒﻴﻘﺎﺕ ﰲ ﳎﺎﻝ ﺍﻹﻋﻼﻥ، ﺍﻟﺘﺮﻭﻳﺞ ﻭﺍﻷﺩﻭﺍﺭ ﺍﻟﺘﺮﻭﳚﻴﺔ ﰲ ﺇﻃﺎﺭ ﺍﻟﻨﺸﺎﻁ ﺍﻟﺘﺴﻮﻳﻘﻲ، ﺍﻹﻋﻼﻥ ﻭﺍﻟﻨﺸﺮ ﻭﺍﻟﻌﻼﻗﺎﺕ ﺍﻟﻌﺎﻣﺔ ﰲ ﺇﻃﺎﺭ ﺍﳌﺰﻳﺞ ﺍﻟﺘﺮﻭﳚﻲ . ﺳﻠﻮﻙ ﺍﳌﺴﺘﻬﻠﻚ 71
18.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺄﺑﻌﺎﺩ ﺍﻟﺴﻠﻮﻙ ﺍﻻﺳﺘﻬﻼﻛﻲ ﻟﻠﻤﺴﺘﻬﻠﻚ، ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻣﻌﺎﺭﻑ ﻋﺎﻣﺔ ﺣﻮﻝ ﺳﻠﻮﻙ ﺍﳌﺴﺘﻬﻠﻚ ﺍﻟﻨﻬﺎﺋﻲ، ﻋﻼﻗﺔ ﺍﻟﺴﻠﻮﻙ ﺑﻜﻞ ﻣﻦ ﺍﳊﺎﺟﺎﺕ ﻭﺍﻟﺪﻭﺍﻓﻊ ﻭﺩﻭﺭ ﺍﻹﺩﺭﺍﻙ ﻭﺍﻟﺘﻌﻠﻢ ﰲ ﺫﻟﻚ، ﺍﻟﻌﻮﺍﻣﻞ ﺍﳌﺄﺛﺮﺓ ﻋﻠﻰ ﺳﻠﻮﻙ ﺍﳌﺴﺘﻬﻠﻜﲔ ﻣﻦ ﲣﻴﻼﺕ ﻭﻭﺳﺎﺋﻂ ﺍﺗﺼﺎﻝ ﺇﺿﺎﻓﺔ ﺇﱃ ﺃﺛﺮ ﻛﻞ ﻣﻦ ﺍﻷﺳﺮﺓ ﻭﺍﳉﻤﺎﻋﺎﺕ ﺍﳌﺮﺟﻌﻴﺔ ﺍﳌﺨﺘﻠﻔﺔ ﻭﻗﺎﺩﺓ ﺍﻟﺮﺃﻱ ﻋﻠﻰ ﺍﻟﺴﻠﻮﻙ ﺍﻻﺳﺘﻬﻼﻛﻲ ﻭﺗﻨﻈﻴﻤﻪ ﻭﻋﻠﻰ ﻗﺮﺍﺭﺍﺕ ﺍﻟﺸﺮﺍﺀ . ﺍﻟﺘﺸﺮﻳﻌﺎﺕ ﺍﳌﺎﻟﻴﺔ ﻭﺍﳌﺼﺮﻓﻴﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﻋﻠﻰ ﺍﻟﻘﻮﺍﻧﲔ ﻭﺍﻟﺘﺸﺮﻳﻌﺎﺕ ﺍﻟﺴﺎﺋﺪﺓ، ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻗﺎﻧﻮﻥ ﺍﳌﺼﺎﺭﻑ ﺍﳋﺎﺻﺔ ﻭﺍﳌﺸﺘﺮﻛﺔ، ﻭﻗﺎﻧﻮﻥ ﺍﻟﺸﺮﻛﺎﺕ، ﻭﻗﺎﻧﻮﻥ ﺳﻮﻕ ﺍﻷﻭﺭﺍﻕ ﺍﳌﺎﻟﻴﺔ، ﻭﻗﻮﺍﻧﲔ ﺍﻟﻨﻘﺪ ﻭﺍﻟﺘﺴﻠﻴﻒ ﻭﻏﺴﻴﻞ ﺍﻷﻣﻮﺍﻝ، ﻭﻗﻮﺍﻧﲔ ﺗﺸﺠﻴﻊ ﺍﻻﺳﺘﺜﻤﺎﺭﺍﺕ . ﺇﺩﺍﺭﺓ ﺍﻟﺘﻤﻮﻳﻞ ﻭﺍﻻﺳﺘﺜﻤﺎﺭ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺍﻹﺩﺍﺭﺓ ﺍﳌﺎﻟﻴﺔ ﻓﻴﺸﻤﻞ ﺩﻭﺭﻫﺎ ﰲ ﺍﳌﻨﻈﻤﺔ ﻭﺑﻴﺎﻥ ﻣﺼﺎﺩﺭ ﺍﻷﻣﻮﺍﻝ ﻭﺍﺳﺘﺨﺪﺍﻣﺎﺎ، ﻭﺍﻟﻌﻮﺍﻣﻞ ﺍﳌﺆﺛﺮﺓ ﰲ ﺍﺧﺘﻴﺎﺭ ﻫﻴﻜﻞ ﺍﻟﺘﻤﻮﻳﻞ ﺍﳌﻨﺎﺳﺐ، ﻭﺍﻟﺘﺨﻄﻴﻂ ﺍﳌﺎﱄ، ﻭﺍﻟﺮﻗﺎﺑﺔ ﺍﳌﺎﻟﻴﺔ ﻭﺗﻘﻮﱘ ﺍﻷﺩﺍﺀ ﺍﳌﺎﱄ، ﻭﺗﻨﻈﻴﻢ ﺍﻟﻮﻇﻴﻔﺔ ﺍﳌﺎﻟﻴﺔ. ﺍﳌﻜﺎﺗﺐ : ﺇﺩﺍﺭﺓ ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﲤﻜﲔ ﺍﻟﻄﺎﻟﺐ ﻣﻦ ﻣﻬﺎﺭﺍﺕ ﻣﻌﺮﻓﻴﺔ ﰲ ﺇﺩﺍﺭﺓ ﺍﳌﻜﺎﺗﺐ. ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻣﻔﺎﻫﻴﻢ ﺇﺩﺍﺭﺓ ﺍﳌﻜﺎﺗﺐ، ﻣﻔﻬﻮﻡ ﺍﻟﺴﻜﺮﺗﺎﺭﻳﺎ، ﲡﻬﻴﺰ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻟﺼﺎﻧﻌﻲ ﺍﻟﻘﺮﺍﺭ، ﺗﻮﺛﻴﻖ ﺍﳌﻌﻠﻮﻣﺎﺕ، ﺗﺪﺍﻭﳍﺎ، ﺗﻨﻈﻴﻢ ﺃﻭﻗﺎﺕ ﻋﻤﻞ ﺍﳌﺪﻳﺮ ﻭﻋﻼﻗﺎﺗﻪ ﺍﻟﻮﻇﻴﻔﻴﺔ . ﺇﺩﺍﺭﺓ ﺍﳌﺒﻴﻌﺎﺕ : ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺎﻟﺪﻭﺭ ﺍﻟﺬﻱ ﺗﻠﻌﺒﻪ ﺇﺩﺍﺭﺓ ﺍﳌﺒﻴﻌﺎﺕ ﻟﺘﺤﻘﻴﻖ ﺃﻫﺪﺍﻑ ﺍﳌﺸﺮﻭﻉ. ﻳﺸﻤﻞ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﻋﻠﻰ ﻣﻔﻬﻮﻡ ﻭﺃﳘﻴﺔ ﺇﺩﺍﺭﺓ ﺍﳌﺒﻴﻌﺎﺕ، ﺍﻟﻌﻼﻗﺔ ﺑﲔ ﺇﺩﺍﺭﺓ ﺍﳌﺒﻴﻌﺎﺕ ﻭﺇﺩﺍﺭﺓ ﺍﻟﺘﺴﻮﻳﻖ، ﺍﻟﺘﻨﺒﺆ ﲝﺠﻢ ﺍﳌﺒﻴﻌﺎﺕ، ﲣﻄﻴﻂ ﺍﳌﺒﻴﻌﺎﺕ، ﺗﻨﻈﻴﻢ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺒﻴﻌﻴﺔ، ﺍﻟﺮﻗﺎﺑﺔ ﻋﻠﻰ ﺍﻟﻨﺸﺎﻁ ﺍﻟﺒﻴﻌﻲ، ﺗﻘﻴﻴﻢ ﺃﺩﺍﺀ ﺍﻟﻨﺸﺎﻁ ﺍﻟﺒﻴﻌﻲ . ﻧﻈﻢ ﺇﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﲤﻜﲔ ﺍﻟﻄﺎﻟﺐ ﻣﻦ ﻧﻈﻢ ﺇﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺩﺭﺍﺳﺔ ﺍﻷﺳﺲ ﺍﻟﻌﻠﻤﻴﺔ ﻟﻨﻈﻢ ﺇﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ، ﻭﺍﻷﺳﺲ ﺍﻟﻌﻤﻠﻴﺔ ﻟﺘﻜﻮﻳﻦ ﻧﻈﺎﻡ ﻣﻌﻠﻮﻣﺎﰐ ﻣﺘﻜﺎﻣﻞ، ﻛﻤﺎ ﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺂﻟﻴﺔ ﻋﻤﻞ ﺍﻟﱪﺍﻣﺞ ﺍﳋﺎﺻﺔ ﺑﺈﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ . ﺍﻟﺘﺠﺎﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ 81
19.
א و
א و א دא א − א -------------------------------------------- ITTIHAD --------------------------------------------- UNIVERSITY ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺍﻟﺘﺠﺎﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﻳﺸﻤﻞ ﺗﻄﺒﻴﻘﺎﺎ ﰲ ﳎﺎﻝ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ ﺳﻮﺍﺀ ﻋﻠﻰ ﺍﳌﺴﺘﻮﻯ ﺍﶈﻠﻲ ﺃﻭ ﺍﻟﺪﻭﱄ، ﺧﺼﺎﺋﺺ ﺍﻟﺸﺮﺍﺀ ﺍﻻﻟﻜﺘﺮﻭﱐ ﻭﺧﺼﺎﺋﺺ ﺍﻟﻄﻠﺐ ﻋﱪ ﺍﻻﻧﺘﺮﻧﺖ ﻣﻦ ﺍﳌﻨﺘﺠﺎﺕ ﻭﺍﳋﺪﻣﺎﺕ ﻭﺍﳌﻌﻠﻮﻣﺎﺕ، ﺃﺳﺎﻟﻴﺐ ﺩﻋﻢ ﺍﳌﺒﻴﻌﺎﺕ ﻭﺧﺪﻣﺔ ﺍﻟﻌﻤﻼﺀ ﻋﱪ ﺍﻟﺘﻘﻨﻴﺎﺕ ﺍﳊﺪﻳﺜﺔ،ﻭﻋﻤﻠﻴﺎﺕ ﺇﻋﺪﺍﺩ ﺍﻟﻔﻮﺍﺗﲑ ﻭﺍﻟﺮﻗﺎﺑﺔ ﻋﻠﻰ ﺍﳌﺨﺰﻭﻥ ﻟﺘﺤﻘﻴﻖ ﺍﻟﺪﻗﺔ ﻭﺍﻟﺴﺮﻋﺔ ﰲ ﺍﳌﻤﺎﺭﺳﺔ ، ﻛﻤﺎ ﻳﺘﻌﺮﺽ ﻟﺒﺤﻮﺙ ﺍﻟﺘﺠﺎﺭﺓ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻷﺧﻄﺎﺭ ﻭﺍﳌﺸﻜﻼﺕ ﺍﳌﺮﺍﻓﻘﺔ ﳍﺎ . ﻳﺘﻌﺮﺽ ﻟﺒﺤﻮﺙ ﺍﻟﺘﺠﺎﺭﺓ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻷﺧﻄﺎﺭ ﻭﺍﳌﺸﻜﻼﺕ ﺍﳌﺮﺍﻓﻘﺔ ﳍﺎ . ﺍﻹﺩﺍﺭﺓ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﲟﻔﻬﻮﻡ ﺍﻹﺩﺍﺭﺓ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ. ﻓﻴﺸﻤﻞ ﺍﳌﻘﺮﺭ ﺍﳋﺼﺎﺋﺺ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻟﻠﻮﻇﺎﺋﻒ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻟﻺﺩﺍﺭﺓ، ﻛﻤﺎ ﻳﺸﻤﻞ ﲢﻠﻴﻞ ﻭﺇﻋﺪﺍﺩ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﰲ ﺇﻃﺎﺭ ﺍﻟﺒﻴﺌﺔ ﺍﶈﻴﻄﺔ ﺑﺎﳌﻨﻈﻤﺔ، ﻭﻳﺪﺭﺱ ﲨﻠﺔ ﺍﻟﺘﻬﺪﻳﺪﺍﺕ ﻭﺍﻟﻔﺮﺹ ﺍﶈﻴﻄﺔ ﺇﺿﺎﻓﺔ ﺇﱃ ﲢﻠﻴﻞ ﺃﻭﺟﻪ ﺍﻟﻘﻮﺓ ﻭﺍﻟﻀﻌﻒ ﺍﳋﺎﺻﺔ ﺑﺎﳌﻨﻈﻤﺔ، ﻛﻤﺎ ﻳﺘﻨﺎﻭﻝ ﺍﳌﻘﺮﺭ ﺑﻌﺾ ﺍﻷﺩﻭﺍﺕ ﺍﻟﺘﺤﻠﻴﻠﻴﺔ ﺍﳌﺴﺘﺨﺪﻣﺔ ﰲ ﺍﲣﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ، ﻭﺍﻟﻨﺸﺎﻁ ﺍﳋﺎﺹ ﺑﺘﻘﻴﻴﻢ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ . ﺇﺩﺍﺭﺓ ﺍﳌﺸﺮﻭﻋﺎﺕ ﺍﻟﺼﻨﺎﻋﻴﺔ : ﻳﻬﺪﻑ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺎﳌﻔﺎﻫﻴﻢ ﺍﻷﺳﺎﺳﻴﺔ ﻹﺩﺍﺭﺓ ﺍﳌﺸﺮﻭﻋﺎﺕ ﺍﻟﺼﻨﺎﻋﻴﺔ. ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ ﻣﻔﻬﻮﻡ ﺍﳌﺸﺮﻭﻋﺎﺕ ﻭﺃﳘﻴﺘﻬﺎ، ﺍﻷﺷﻜﺎﻝ ﺍﻟﺘﻨﻈﻴﻤﻴﺔ ﻟﻠﻤﺸﺮﻭﻋﺎﺕ، ﲣﻄﻴﻂ ﺍﳌﺸﺮﻭﻋﺎﺕ، ﺍﺳﺘﺨﺪﺍﻣﺎﺕ ﺃﺳﻠﻮﺏ ﺍﳌﺴﺎﺭ ﺍﳊﺮﺝ ﰲ ﺗﻨﻔﻴﺬ ﺍﳌﺸﺮﻭﻋﺎﺕ، ﺍﳉﺪﻭﻟﺔ ﺍﻟﻔﻌﻠﻴﺔ ﻟﻠﻤﺸﺮﻭﻋﺎﺕ، ﲣﻄﻴﻂ ﺍﻻﺣﺘﻴﺎﺟﺎﺕ ﺍﳌﺎﺩﻳﺔ ﻟﻠﻤﺸﺮﻭﻋﺎﺕ . ﻧﻈﺮﻳﺔ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻹﺩﺍﺭﻳﺔ ﻳﻬﺪﻑ ﺍﳌﻘﺮﺭ ﺇﱃ ﺗﻌﺮﻳﻒ ﺍﻟﻄﺎﻟﺐ ﺑﺒﻌﺾ ﺍﻟﻨﻤﺎﺫﺝ ﺍﻟﺮﻳﺎﺿﻴﺔ ﻭﺗﻄﺒﻴﻘﺎﺎ ﰲ ﺣﻞ ﺍﳌﺸﻜﻼﺕ ﺍﻟﱵ ﺗﻮﺍﺟﻬﻬﺎ ﺍﳌﻨﻈﻤﺎﺕ ﺍﻟﺼﻨﺎﻋﻴﺔ ﻭﺍﳋﺪﻣﻴﺔ ﺍﳌﺨﺘﻠﻔﺔ، ﻭﻳﺸﻤﻞ ﺍﳌﻘﺮﺭ : ﺩﺭﺍﺳﺔ ﻣﺮﺍﺣﻞ ﺍﲣﺎﺫ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻹﺩﺍﺭﻳﺔ ﰲ ﻇﺮﻭﻑ ﺍﻟﺘﺄﻛﺪ ﻭﻇﺮﻭﻑ ﻋﺪﻡ ﺍﻟﺘﺄﻛﺪ، ﻛﻤﺎ ﻭﻳﺸﻤﻞ ﺃﻳﻀﺎﹰ ﳕﺎﺫﺝ ﺍﻟﺴﻴﻄﺮﺓ ﺍﳌﺨﺰﻭﻧﻴﺔ، ﻭﲢﻠﻴﻞ ﺳﻼﺳﻞ ﻣﺎﺭﻛﻮﻑ، ﻭﻧﻈﺮﻳﺔ ﺍﻷﻟﻌﺎﺏ، ﻭﺃﺧﲑﺍﹰ ﺍﻟﱪﳎﺔ ﺍﻟﺪﻳﻨﺎﻣﻴﻜﻴﺔ . ﻣﺸﺮﻭﻉ ﲣﺮﺝ )1+2( : ﻳﻬﺪﻑ ﻣﺸﺮﻭﻉ ﺍﻟﺒﺤﺚ ﻫﻨﺎ ﺇﱃ ﺗﻌﺰﻳﺰ ﺛﻘﺔ ﺍﻟﻄﺎﻟﺐ ﺑﻨﻔﺴﻪ ﻭﲤﻜﻴﻨﻪ ﻣﻦ ﺍﻟﻘﻴﺎﻡ ﺑﺎﻷﲝﺎﺙ ﺍﻹﺩﺍﺭﻳﺔ. ﻳﺪﺭﺱ ﻣﻦ ﺧﻼﻝ ﻫﺬﺍ ﺍﳌﻘﺮﺭ ﻇﺎﻫﺮﺓ ﺇﺩﺍﺭﻳﺔ ﻣﻌﻴﻨﺔ ﻟﻔﺘﺖ ﺍﻧﺘﺒﺎﻫﻪ ﺧﻼﻝ ﺩﺭﺍﺳﺘﻪ ﺍﻟﺴﺎﺑﻘﺔ، ﻣﺴﺘﺨﺪﻣﺎﹰ ﳐﺘﻠﻒ ﺍﳌﻔﺎﻫﻴﻢ ﻭﺍﻷﺳﺎﻟﻴﺐ ﺍﻟﻌﻠﻤﻴﺔ ﺍﻟﱵ ﺭﺁﻫﺎ ﺳﺎﺑﻘﺎﹰ . ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺪﻭﻟﻴﺔ 91
Jetzt herunterladen