1. UCR Social Media
Anne Sophie Laurent – Fall 2011

2. OVERVIEW
O BLOG
O FACEBOOK
O TWITTER
O LINKEDIN
O CLOSING THOUGHTS
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3. BLOG
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4. BLOG
O UCR Social Media AS Laurent
O 12 followers
O 15 final posts
O Pageviews : 434
O Most comments: “Why social media
marketing ?
O Keep a blog ?
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5. BLOG - VIDEO
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6. FACEBOOK
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7. FACEBOOK
O Anne Sophie Laurent (personal account)
O Play a crucial role in marketing and
business
O Interaction with customers
O Relationship
O Allow more power to customers
O Perceptions shift
O Effectiveness
O Use in the future ?
O Personal and Professional purpose
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8. FACEBOOK - ANALYTICS
O Social Media List : 22 friends
O Brands and groups I’m following : 10
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9. TWITTER
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10. TWITTER
O @AnneSophieLUCR
O Like Facebook, important tool for a
company to be closer to its customers
O Keep using Twitter ?
O Following
O Classmates
O KTLA, LeMonde.fr, L.A Times, UC
Riverside…
O Perceived Strengths and Weaknesses
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11. LinkedIn
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12. LinkedIn
O Anne Sophie Laurent
O Already had a LinkedIn account before
O Using LinkedIn to build my personal brand
O Groups I belong to
O UC Riverside Alumni
O IDRAC Paris
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13. CLOSING THOUGHTS
O Online communities
O Knowledge sharing
O Use of these tools for business
O Use vs Not use
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14. THANKS FOR LISTENING
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