5. Customer Service, Reputation & Women Customer service will continue to earn yeas or nays with women and they will continue to gravitate to brands and companies that provide great experiences.
10. Video & Women Companies need to jump on the video bandwagon if they want to stay engaged with women. 50% of YouTube viewers are women.
11. Mobile Coupons & Women By 2013, 200 million Americans are projected to have redeemed a mobile coupon, thus making mobile coupons one of the hottest modern advertising methods in the United States today.
12. Tablets & Women Women are beginning to use tablets for shopping in a major way. Sixty percent of users shopped for the holidays with their Smartphone or tablet. Mobile shoppers consider it a type of “mobile mall”, purchasing products and comparing prices. Home usage of tablets is now greater than out-of-home usage.
