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Amul Chocolates
1.
IMC STRATEGY OF
AMUL CHOCOLATES IMC STRATEGY OF AMUL CHOCHOLATES
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AMUL PRODUCT RANGE
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AMUL CHOCOLATES
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SALES TURNOVER
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MARKET SHARE
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AMUL AD ON
INDRAJAL(1970 80)
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1990s AMUL ADVERTISEMENT
Introduced newer varities of chocolates, like ‘Bindas’, ‘Nuts About You’ and others, targeting teenagers
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Perceptual Map
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TARGET AUDIENCE
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Modified Marketing Mix
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DIRECT SCHOOL PROGRAM
As a part of the customer contact programme ,Amul must do direct school program for Amul chocolates . They can sampling their latest offering - among kids.
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