- 89% have a dream in their life
- Having a Family are considered to be the most common life goal
- House purchase is the most popular future achievement
- The most concerned item for students are to get job
- More than half think negatively about their future
Survey information:
-500 Vietnamese male from 18-29
-Conducted on Feb 14th – Feb 20th, 2015
3. Executive Summary
• 89% have a dream in their life
• Having a Family are considered to be the most common
life goal
• House purchase is the most popular future achievement
• The most concerned item for students are to get job
• More than half think negatively about their future
4. How satisfied are you about yourself?
3%
23%
38%
22%
14%
6%
23%
37%
17%
17%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Unsatisfied
Rather unsatisfied
Average
Rather satisfied
Satisfied
23-29 18-22
“Average” are the most common choice
5. How much are you confident in yourself?
2%
17%
38%
22%
22%
3%
19%
29%
23%
26%
0% 5% 10% 15% 20% 25% 30% 35% 40%
Not confident
Not confident very much
Average
Confident a bit
Confident
23-29 18-22
“Average” are the most common choice
6. How do you think your future will be?
10%
41%
41%
5%
4%
10%
46%
34%
8%
3%
0% 10% 20% 30% 40% 50%
Very positive
Positive
Average
Negative
Very negative
23-29 18-22
More than half think negatively about their future
8. How do you feel when you think about your future?
5%
32%
30%
19%
14%
0% 5% 10% 15% 20% 25% 30% 35%
Feel concerned
Feel a bit concerned
Average
Feel a bit excited
Feel excited
Those who are concerned about the future – 37%
9. What products do you have now?
53%
59%
53%
56%
26%
16%
13%
29%
6%
3%
74%
66%
64%
61%
36%
28%
26%
23%
8%
8%
0% 20% 40% 60% 80%
Motorbike
Feature phone
Notebook
Smartphone
Desktop
Tablet
Camera
Bicycle
Electric bike
Car
Non-student
Student
Ownership of motorbike, notebook and smartphone
are more than 50%
10. What would you like to get in the future?
Car and smart phone are the most attractive items
54%
48%
37%
37%
30%
27%
21%
18%
16%
29%
30%
26%
34%
35%
32%
25%
27%
24%
Car
Smart phone
Motorbike
Tablet / PC
Branded clothes
TV
Game console
Pet
Membership of sport
club
Very attractive Attractive
52%
51%
37%
36%
31%
27%
23%
21%
17%
25%
22%
28%
30%
28%
20%
26%
23%
25%
Smart phone
Car
Motorbike
Tablet / PC
Branded clothes
Game console
TV
Pet
Membership of sport
club
Very attractive Attractive
Student Workers
11. What is important in your life now?
4.5 4.5
4.3 4.2 4.3
4 4.1
3.6 3.7
4.1
4.5 4.5
4.3
3.9
4.2
4 3.9
3.6 3.7
3.9
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Student Workers
Family and Health are the most important things
* Score counted based on the 6 degree evaluation from panelists
12. What are the things that you are concerned?
Students are worried about getting the job most
4.5
4.3 4.3 4.3
4.1
3.9
4.3 4.3 4.3
4.2
4.1
3.8
3.4
3.6
3.8
4
4.2
4.4
4.6
If I would get a
good job
if my family will
live happy
If I will remain
healthy
If i could find my
goal in life
If an economy
will be better
If I would get a
partner to get
married
Student Workers
* Score counted based on the 5 degree evaluation from panelists
13. What would you like to achieve in a future
4.1
3.5
3.7
3.9
4.4
3.5
3.9 3.9
3.7
43.9
3
3.3
3.9
4.2
3.5
3.7 3.7 3.7
4
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Student Workers
House purchase is the most popular future achievement
* Score counted based on the 5 degree evaluation from panelists
14. What is your life goal?
4.5
4.3 4.2 4.2 4.2 4.1 4.1 4 3.9 3.8
3.6
3.3
4.5
4.3
4 4 4.1 4 4.1
3.9 3.9
3.6 3.5 3.4
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Student Workers
Family are considered to be the most common life goal
* Score counted based on the 5 degree evaluation from panelists
15. Do you have a dream in life?
Yes, 89%
I do not know,
7%
No, 4%
89% have a dream in their life
16. Please share us your dream in life (top ranking)
No. Dream in life Quantity
1 Make more money and be richer 91
2 Become a successful men 68
3 Have a happy family 65
4 Have a good job 36
5 Have a happy life 17
6 Be more talent 15
7 Have a beautiful wife 14
8 Become a billionaire 10
9 Be more famous 9
10 Be more powerful 5
* Q&Me has summarized the free comment from participants
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Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
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Hinweis der Redaktion
They want to have smartphone and car in the future.
18-22 feel confident in themselve more than 23-29 feel.
23-29 think their future will be negative while 18-22 feel average.
18-22 feel a bit concerned when thinking about their future.
Family and health are the most important things in their life.
Having the ability to buy a house and buy a car are what they want to achieve in the fulture.
Having a good family is their goal’s life.
42% are influenced by Japanese culture.
61% concern their fulture about if they could get a good job.
89% have a dream in their life