Vietnam is known to be a country where a word-of-mouth is very strong. They take the information from a various source and make them spread via their inner circles. This survey was made in order to understand the media to use as well as what they trust. We also analyze the characteristics of online news media in Vietnam. This survey was conducted among 793 people from 18 - 49 years old in Vietnam in October 2021.

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Facebook is used as the biggest information regardless of the profile. TV / news site is popular among
the elderies

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Q. What are the media that you trust?
TV is the media that has highest trust. Social media has lower
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• TV’s trustability is high against the usage.
Facebook is opposite, gaining less trust
despite of very high usage

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Posts from the news site is the one that wins highest trust,
followed by friends posts. Advertisement has least trust.
Q. What kind of information you trust in social media?
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