The demand of exercise and fitness are getting higher while the economy grows in Vietnam. This survey was made with an intention to understand Vietnamese health consciousness and fitness motivation. The survey was conducted to about 868 male & female among 18-39 years old in HCM & Hanoi in Dec 2017

1. Q&Me is online market research provided by Asia Plus Inc.
Vietnamese health consciousness and fitness demand
Asia Plus Inc.

2. Objective
The demand of exercise and fitness are getting
higher while the economy grows in Vietnam.
This survey was made with an intention to
understand Vietnamese health consciousness
and fitness motivation.
The survey was conducted to about 868 male &
female among 18-39 years old in HCM & Hanoi
in Dec 2017

3. Health conditions
9%
20%
32%
37%
47%
38%
12%
5%
Female
Male
Very good Good Normal Not good Bad
57% of male and 41% of female considers themselves as health conscious
Q. How good do you evaluate your current health?

4. Activities to maintain the health
54% of the respondents exercises for the health maintenance
Q. Which actions below do you take in order to maintain/improve your health condition?
64%
61%
60%
58%
54%
51%
30%
24%
Refrain from smoking
Drink enough water
Sleep well
Refrain from drinking alcohols
Exercise
Follow a healthy diet
Go for periodical health checks
Taking health supplementary products

5. Activities to maintain the health
54% of the respondents exercises for the health maintenance
Q. Which actions below do you take in order to maintain/improve your health condition?
64%
61%
60%
58%
54%
51%
30%
24%
Refrain from smoking
Drink enough water
Sleep well
Refrain from drinking alcohols
Exercise
Follow a healthy diet
Go for periodical health checks
Taking health supplementary products

6. Exercises to do
Walking / running are the most common. Football is most popular ball game
Q. In the past 3 months, have you taken part in any of the leisure activities below?
58%
40%
38%
27%
22%
22%
16%
13%
8%
7%
4%
4%
3%
Walking
Running
Work out
Play Football
Cycling
Play Badminton
Yoga
Swimming
None of the above
Play Basketball
Table tennis
Play Tennis
Others

7. Health consciousness
21%
28%
51%
52%
28%
20%
Female
Male
I go to gym currently I do not but am interested in going No and I am not interested
80% of male and 73% of female go / or have interests in going to the gym
Q. Do you go to sport gym?

8. Health consciousness
Male are more for gaining muscles, while females are for weight loss
Q. What are the reasons that you go or are interested in going to the gym
44%
57%
38%
17%
18%
28%
3%
39%
30%
81%
16%
15%
31%
2%
Stress relieve
Losing weight
Getting more muscles
Meet with new friends
As part of new hobby
Win more stamina
Others
Male
Female

9. Interests in gym
Work out is popular for male. Female has higher interests in yoga/pirates
Q. What are the things that you do or are interested in doing at the gym
62%
16%
54%
33%
34%
34%
16%
26%
7%
63%
60%
13%
32%
32%
14%
18%
5%
21%
Running machine
Work out / training machine
Yoga/pirates
Stretch relaxation
Personal fitness
Sauna/SPA
Swimming
dance / aerobics
boxing/martial arts
Male
Female

10. Decision factors of sport gym
Location and pricing are the two most important factors
Q. What are the important reasons in choosing a sport gym?
71% 68%
55%
47%
40%
33%
29% 29%
24% 23% 21%
15% 14%
32%
19% 16%
6% 5% 2% 5% 4% 7%
1% 2% 1% 1%
Important
Most important

11. Spending in sport gym
Intenders have less budget expectation than the real users
Q. n average how much is your monthly spending on sport gym subscription fee? / How much are you willing to pay
for your monthly gym subscription fee?
5%
6%
20%
28%
29%
31%
20%
15%
13%
14%
13%
7%
Users
Intenders
Under 100.000 VND From 100.001 to 200.000 VND From 200.001 to 300.000 VND
From 300.001 to 400.000 VND From 400.001 to 500.000 VND From 500.001 and above

12. AUDIENCE PROFILE

13. Respondent profile (N=868)
Gender
Male, 53%
Female, 47%
18-24, 42%
25-29, 28%
30-39, 31%
Age
HCM, 49%HN, 51%
City
Household income
8%
15%
20%
24%
33%
Under 4,000,000 VND
4,000,000 - 9,000,000 VND
9,000,001 - 14,000,000 VND
14,000,001 - 20,000,000 VND
Above 20,000,000 VND

14. Q&Me – About Online Market Research Services

15. Our Solution
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16. Our Advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 300,000 members as of Nov, 2017
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

17. Process for the quality assurance
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

18. Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI
Evaluation for our quality assurance

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