How does Vietnmaese singles cook / eat out usually? Q&Me has investigated their life of diet, as well as their differences of thoughts among cooking between male / female
2. Survey summary
• 18-29 years old male / female who are single
• 500 samples
• Conducted on Sept 2015
3. Executive Summary
• Those who live on their own owns rice cooker (86%) and
motorized pot (62%)
• 26% of those who live on their own cook themselves
• Monthly average eat out cost = 820,000 VND, cooking
ingredient cost = 700,000 VND
• Nutritional balance (45%) and Easiness to cook (42%)
are top common answers
• 42% youth (living own) receives the foods from their
family every month
• 47% takes info from family as the most important
cooking info source
4. Electric device ownership at home
33%
92% 94%
24%
64%
6%
69%
61%
13%
48%
86%
9%
28%
7%
62%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Group living with family Group living on their own
Those who live on their own owns rice cooker (86%) and motorized pot (62%)
* Those who live on their own : those who lives by themselves / with brothers / with roommates / with partners
5. Youth cooking behaviors
3%
32%
64%
0%
1%
Group living with family
cook for myself
cook for myself and other members
My family cooks for me
My roommate cooks for me
I eat what I buy outside
26% of those who live on their own cook themselves
26%
39%
11%
10%
14%
Group living on their own
cook for myself
cook for myself and other members
My family cooks for me
My roommate cooks for me
I eat what I buy outside
* Those who live on their own : those who lives by themselves / with brothers / with roommates / with partners
Q. Please choose what is most applicable to your cooking behaviors
6. How to eat breakfast
22% 25%
19%
9%
55% 48% 58%
57%
18% 22%
19%
25%
6% 6% 4% 9%
I cook myself My
family/roommates
prepares
Buy cooked outside Eat outside
Always
Often
Occasionally
Never
Q. Please choose what is applicable to your eating style of breakfast?
N=500
7. How to eat lunch
15%
41%
31%
15%
5%
42%
42%
51%
62%
32%
32%
13% 14%
18%
47%
11%
5% 4% 6%
17%
I cook myself Lunchbox I buy outside and
eat it somewhere
I eat outside I go back to my
house to eat
Always
Often
Occasionally
Never
Q. Please choose what is applicable to your eating style of lunch?
N=500
8. How to eat dinner
15% 15%
21%
36%
16%
40% 45%
61%
50%
64%
30%
30%
12% 10%
16%
14% 11%
5% 4% 4%
I cook myself My family / room
partners
prepare...
I buy outside and
bring it back to
home
I buy outside and
bring it eat it...
I eat outside
Always
Often
Occasionally
Never
Q. Please choose what is applicable to your eating style of dinner?
N=500
9. Monthly eating cost
0%
41%
30%
15%
7%
3%
2% 2%
0%
20%
18%
31%
14%
7%
3%
1% 1%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0 (do not
pay)
Less than
500,000 VND
500,001 -
1,000,000
VND
1,000,001 -
1,500,000
VND
1,500,001 -
2,000,000
VND
2,000,001 -
2,500,000
VND
2,500,001 -
3,000,000
VND
More than
3,000,001
VND
Do not know
Eat out
Cooking at home
Monthly average eat out cost = 820,000 VND, cooking ingredient cost =
700,000 VND
Q. How much do you spend for your eat out / cooking monthly?
10. Important factor in cooking (dinner)
45%
42%
36%
30% 30%
24% 23%
15%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Nutritional
balance
Easiness to
cook
Taste Price Quick
cooking
A variety
of foods
Volume Easy to
preserve
Others
Nutritional balance (45%) and Easiness to cook (42%) are top common
answers
Q. What is important when you cook your dinner
11. Frequency of receiving foods from the family
Every
week, 9%
2 - 3 times a
month, 21%
Once a month,
12%
Once in 2 - 3
month, 14%Once in 6 month,
8%
Less than once
in 6 month, 9%
Do not receive,
28%
42% youth (living own) receives the foods from their family every month
Q. How often do your family send you the items to eat from your home country
N=252, those who lives on their own
12. Method of learning how to cook
65%
33% 30%
24% 22% 22% 21% 19%
4% 4%
47%
12%
8%
3% 3% 4% 7% 5%
0%
11%
0%
10%
20%
30%
40%
50%
60%
70%
Method of learning Most reliable learning
47% takes info from family as the most important cooking info source
Q. Please choose how you got your skills of cooking / most
N=469, those who cooks
13. Shopping location and frequency
36%
12%
79%
20%
3%
1%
0% 50% 100%
Super market
Convenience store
Local market
Local store
Online
Others
Location
Every day,
26%
4 - 6
times a
week,
12%2 - 3
times a
week,
24%
Once a
week,
11%
Less than
once a
week,
27%
Shopping frequency
Local market (79%) is most commonly used, while 62% shop more than 2-3
times a week
Q. Where do you often go shopping to cook? / How often do you shop the items to cook?
N=469, those who cooks
14. Thoughts on cooking b/w male and female
15% 15%
23% 22%
44%
40%
11%
15%
Female Male
Cooking is mandatory
skill for female
8%
14%
7%
14%
49%
47%
29%
17%
Female Male
Cooking should be
shared by male / female
26%
15%
50%
41%
13%
28%
4% 8%
Female Male
Cooking is the job for female
Totally
agree
Agree
Disagree
Totally
disagree
Q. Please choose what is applicable to your thought
N=500
15. Thoughts on cooking b/w male and female
7% 7%
5%
11%
53%
52%
28%
22%
Female Male
I want my partner to
have skills of cooking
6% 8%
2%
10%
52%
57%
33%
17%
Female Male
Men should be able
to cook
Totally agree
Agree
Disagree
Totally
disagree
Q. Please choose what is applicable to your thought
N=500
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