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Your sub-title here
Vietnamese cooking at home
Cooking / eat out survey among 20’s singles
Survey summary
• 18-29 years old male / female who are single
• 500 samples
• Conducted on Sept 2015
Executive Summary
• Those who live on their own owns rice cooker (86%) and
motorized pot (62%)
• 26% of those who live on their own cook themselves
• Monthly average eat out cost = 820,000 VND, cooking
ingredient cost = 700,000 VND
• Nutritional balance (45%) and Easiness to cook (42%)
are top common answers
• 42% youth (living own) receives the foods from their
family every month
• 47% takes info from family as the most important
cooking info source
Electric device ownership at home
33%
92% 94%
24%
64%
6%
69%
61%
13%
48%
86%
9%
28%
7%
62%
50%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Group living with family Group living on their own
Those who live on their own owns rice cooker (86%) and motorized pot (62%)
* Those who live on their own : those who lives by themselves / with brothers / with roommates / with partners
Youth cooking behaviors
3%
32%
64%
0%
1%
Group living with family
cook for myself
cook for myself and other members
My family cooks for me
My roommate cooks for me
I eat what I buy outside
26% of those who live on their own cook themselves
26%
39%
11%
10%
14%
Group living on their own
cook for myself
cook for myself and other members
My family cooks for me
My roommate cooks for me
I eat what I buy outside
* Those who live on their own : those who lives by themselves / with brothers / with roommates / with partners
Q. Please choose what is most applicable to your cooking behaviors
How to eat breakfast
22% 25%
19%
9%
55% 48% 58%
57%
18% 22%
19%
25%
6% 6% 4% 9%
I cook myself My
family/roommates
prepares
Buy cooked outside Eat outside
Always
Often
Occasionally
Never
Q. Please choose what is applicable to your eating style of breakfast?
N=500
How to eat lunch
15%
41%
31%
15%
5%
42%
42%
51%
62%
32%
32%
13% 14%
18%
47%
11%
5% 4% 6%
17%
I cook myself Lunchbox I buy outside and
eat it somewhere
I eat outside I go back to my
house to eat
Always
Often
Occasionally
Never
Q. Please choose what is applicable to your eating style of lunch?
N=500
How to eat dinner
15% 15%
21%
36%
16%
40% 45%
61%
50%
64%
30%
30%
12% 10%
16%
14% 11%
5% 4% 4%
I cook myself My family / room
partners
prepare...
I buy outside and
bring it back to
home
I buy outside and
bring it eat it...
I eat outside
Always
Often
Occasionally
Never
Q. Please choose what is applicable to your eating style of dinner?
N=500
Monthly eating cost
0%
41%
30%
15%
7%
3%
2% 2%
0%
20%
18%
31%
14%
7%
3%
1% 1%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
0 (do not
pay)
Less than
500,000 VND
500,001 -
1,000,000
VND
1,000,001 -
1,500,000
VND
1,500,001 -
2,000,000
VND
2,000,001 -
2,500,000
VND
2,500,001 -
3,000,000
VND
More than
3,000,001
VND
Do not know
Eat out
Cooking at home
Monthly average eat out cost = 820,000 VND, cooking ingredient cost =
700,000 VND
Q. How much do you spend for your eat out / cooking monthly?
Important factor in cooking (dinner)
45%
42%
36%
30% 30%
24% 23%
15%
4%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Nutritional
balance
Easiness to
cook
Taste Price Quick
cooking
A variety
of foods
Volume Easy to
preserve
Others
Nutritional balance (45%) and Easiness to cook (42%) are top common
answers
Q. What is important when you cook your dinner
Frequency of receiving foods from the family
Every
week, 9%
2 - 3 times a
month, 21%
Once a month,
12%
Once in 2 - 3
month, 14%Once in 6 month,
8%
Less than once
in 6 month, 9%
Do not receive,
28%
42% youth (living own) receives the foods from their family every month
Q. How often do your family send you the items to eat from your home country
N=252, those who lives on their own
Method of learning how to cook
65%
33% 30%
24% 22% 22% 21% 19%
4% 4%
47%
12%
8%
3% 3% 4% 7% 5%
0%
11%
0%
10%
20%
30%
40%
50%
60%
70%
Method of learning Most reliable learning
47% takes info from family as the most important cooking info source
Q. Please choose how you got your skills of cooking / most
N=469, those who cooks
Shopping location and frequency
36%
12%
79%
20%
3%
1%
0% 50% 100%
Super market
Convenience store
Local market
Local store
Online
Others
Location
Every day,
26%
4 - 6
times a
week,
12%2 - 3
times a
week,
24%
Once a
week,
11%
Less than
once a
week,
27%
Shopping frequency
Local market (79%) is most commonly used, while 62% shop more than 2-3
times a week
Q. Where do you often go shopping to cook? / How often do you shop the items to cook?
N=469, those who cooks
Thoughts on cooking b/w male and female
15% 15%
23% 22%
44%
40%
11%
15%
Female Male
Cooking is mandatory
skill for female
8%
14%
7%
14%
49%
47%
29%
17%
Female Male
Cooking should be
shared by male / female
26%
15%
50%
41%
13%
28%
4% 8%
Female Male
Cooking is the job for female
Totally
agree
Agree
Disagree
Totally
disagree
Q. Please choose what is applicable to your thought
N=500
Thoughts on cooking b/w male and female
7% 7%
5%
11%
53%
52%
28%
22%
Female Male
I want my partner to
have skills of cooking
6% 8%
2%
10%
52%
57%
33%
17%
Female Male
Men should be able
to cook
Totally agree
Agree
Disagree
Totally
disagree
Q. Please choose what is applicable to your thought
N=500
Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
+ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.

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Research on Vietnamese cooking at home

  • 1. Your sub-title here Vietnamese cooking at home Cooking / eat out survey among 20’s singles
  • 2. Survey summary • 18-29 years old male / female who are single • 500 samples • Conducted on Sept 2015
  • 3. Executive Summary • Those who live on their own owns rice cooker (86%) and motorized pot (62%) • 26% of those who live on their own cook themselves • Monthly average eat out cost = 820,000 VND, cooking ingredient cost = 700,000 VND • Nutritional balance (45%) and Easiness to cook (42%) are top common answers • 42% youth (living own) receives the foods from their family every month • 47% takes info from family as the most important cooking info source
  • 4. Electric device ownership at home 33% 92% 94% 24% 64% 6% 69% 61% 13% 48% 86% 9% 28% 7% 62% 50% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Group living with family Group living on their own Those who live on their own owns rice cooker (86%) and motorized pot (62%) * Those who live on their own : those who lives by themselves / with brothers / with roommates / with partners
  • 5. Youth cooking behaviors 3% 32% 64% 0% 1% Group living with family cook for myself cook for myself and other members My family cooks for me My roommate cooks for me I eat what I buy outside 26% of those who live on their own cook themselves 26% 39% 11% 10% 14% Group living on their own cook for myself cook for myself and other members My family cooks for me My roommate cooks for me I eat what I buy outside * Those who live on their own : those who lives by themselves / with brothers / with roommates / with partners Q. Please choose what is most applicable to your cooking behaviors
  • 6. How to eat breakfast 22% 25% 19% 9% 55% 48% 58% 57% 18% 22% 19% 25% 6% 6% 4% 9% I cook myself My family/roommates prepares Buy cooked outside Eat outside Always Often Occasionally Never Q. Please choose what is applicable to your eating style of breakfast? N=500
  • 7. How to eat lunch 15% 41% 31% 15% 5% 42% 42% 51% 62% 32% 32% 13% 14% 18% 47% 11% 5% 4% 6% 17% I cook myself Lunchbox I buy outside and eat it somewhere I eat outside I go back to my house to eat Always Often Occasionally Never Q. Please choose what is applicable to your eating style of lunch? N=500
  • 8. How to eat dinner 15% 15% 21% 36% 16% 40% 45% 61% 50% 64% 30% 30% 12% 10% 16% 14% 11% 5% 4% 4% I cook myself My family / room partners prepare... I buy outside and bring it back to home I buy outside and bring it eat it... I eat outside Always Often Occasionally Never Q. Please choose what is applicable to your eating style of dinner? N=500
  • 9. Monthly eating cost 0% 41% 30% 15% 7% 3% 2% 2% 0% 20% 18% 31% 14% 7% 3% 1% 1% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 0 (do not pay) Less than 500,000 VND 500,001 - 1,000,000 VND 1,000,001 - 1,500,000 VND 1,500,001 - 2,000,000 VND 2,000,001 - 2,500,000 VND 2,500,001 - 3,000,000 VND More than 3,000,001 VND Do not know Eat out Cooking at home Monthly average eat out cost = 820,000 VND, cooking ingredient cost = 700,000 VND Q. How much do you spend for your eat out / cooking monthly?
  • 10. Important factor in cooking (dinner) 45% 42% 36% 30% 30% 24% 23% 15% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Nutritional balance Easiness to cook Taste Price Quick cooking A variety of foods Volume Easy to preserve Others Nutritional balance (45%) and Easiness to cook (42%) are top common answers Q. What is important when you cook your dinner
  • 11. Frequency of receiving foods from the family Every week, 9% 2 - 3 times a month, 21% Once a month, 12% Once in 2 - 3 month, 14%Once in 6 month, 8% Less than once in 6 month, 9% Do not receive, 28% 42% youth (living own) receives the foods from their family every month Q. How often do your family send you the items to eat from your home country N=252, those who lives on their own
  • 12. Method of learning how to cook 65% 33% 30% 24% 22% 22% 21% 19% 4% 4% 47% 12% 8% 3% 3% 4% 7% 5% 0% 11% 0% 10% 20% 30% 40% 50% 60% 70% Method of learning Most reliable learning 47% takes info from family as the most important cooking info source Q. Please choose how you got your skills of cooking / most N=469, those who cooks
  • 13. Shopping location and frequency 36% 12% 79% 20% 3% 1% 0% 50% 100% Super market Convenience store Local market Local store Online Others Location Every day, 26% 4 - 6 times a week, 12%2 - 3 times a week, 24% Once a week, 11% Less than once a week, 27% Shopping frequency Local market (79%) is most commonly used, while 62% shop more than 2-3 times a week Q. Where do you often go shopping to cook? / How often do you shop the items to cook? N=469, those who cooks
  • 14. Thoughts on cooking b/w male and female 15% 15% 23% 22% 44% 40% 11% 15% Female Male Cooking is mandatory skill for female 8% 14% 7% 14% 49% 47% 29% 17% Female Male Cooking should be shared by male / female 26% 15% 50% 41% 13% 28% 4% 8% Female Male Cooking is the job for female Totally agree Agree Disagree Totally disagree Q. Please choose what is applicable to your thought N=500
  • 15. Thoughts on cooking b/w male and female 7% 7% 5% 11% 53% 52% 28% 22% Female Male I want my partner to have skills of cooking 6% 8% 2% 10% 52% 57% 33% 17% Female Male Men should be able to cook Totally agree Agree Disagree Totally disagree Q. Please choose what is applicable to your thought N=500
  • 16. Q&Me is the market research that helps you understand Vietnam market broad and deep by offering both of quantitative and qualitative survey online. + = Info@qandme.net Quantitative Survey Qualitative Survey Better Understanding Understand the consumer trend and opinions through the numeric data Feel the insight of your target audience through online focus group of chatting. You receive both of generic and deep information easily with affordable pricing.