Q&Me market research about Vietnamese singles eating behaviours

1. Eating behavior of Vietnamese singles

2. Eating behavior of Vietnamese singles
• Number of respondents: 200
• Single male / female whose ages are from 18-30
• Conducted on Sept 9-10, 2014

3. Executive Summary
• 53% always eat dinner at home and equal number of
people cook at home everyday
• 83% often use local markets while super market sums
up no more than 40%.
• Pricing is the most important factor make them choose
where to buy food, then quality and other factors
• Female eat out more than male
• Before going to the store, female often decide what to
buy first (but brands/products are fixed at the store) while
male often decide what to buy first (including brands)
• The common budget for eating out is $20,000 - $30,000
VND.
• $500K - $1M VND is the popular spending of buying
foods

4. What is your house type?
Rent house -
Just yourself
25.50%
Rent house
(Sharing house)
27.00%
Other
1.50%
Private house
41.50%
Apartment
4.50%

5. Eating Behavior
What is your dinner eating behavior? How often do you cook at home?
53
27
8.5 10 1.5
60
50
40
30
20
10
0
Always
eat at
home
53%
Mostly
eat at
home
27%
Mostly
eat out
8%
Always
eat out
10%
I do not
eat
2%

6. Where do you usually buy food?
Local market
52%
Supermarket
25%
Nearby
Grocery store
9%
Convenience
store
12%
Other
2%

7. What is most important when you select where to
buy foods?
7.1 7.2
5.3
4.6
4.2
3.4
2.5
1.7
8
7
6
5
4
3
2
1
0
Base on the average score of 1-8

8. How often do you go out for buying food?
25
17.9 17.9
26.2
0.6
11.3
1.2
22.6
12.9
16.1
38.7
0
9.7
0
45
40
35
30
25
20
15
10
5
0
Once per
week
2-3 times
per week
4-6 times
per week
Everyday Once per
every two
weeks
Irregularly Other
Male Female

9. How much is your average monthly spending of food?
18
37.7
18
15
6
3.6
0.6
1.2
15.6
28.1
28.1
12.5
9.4
6.3
0 10 20 30 40
More than 6,000,000 VND
5,000,000 - 6,000,000 VND
4,000,000 - 5,000,000 VND
3,000,000 - 4,000,000 VND
2,000,000 - 3,000,000 VND
1,000,000 - 2,000,000 VND
500,0000 - 1,000,000 VND
Up to 500,000 VND
Female Male

10. How much do you earn per month?
28
29.5
23
9.5
3.5
5
1.5
0
0 10 20 30
More than 25,000,000 VND
20,000,000 VND - 25,000,000 VND
10,000,000 VND - 15,000,000 VND
7,000,000 VND - 10,000,000 VND
5,000,000 VND - 7,000,000 VND
3,000,000 VND - 5,000,000 VND
1,000,000 VND - 3,000,000 VND
Up to 1,000,000 VND
Unit (%)

11. Please select your shopping behavior.
40.1
31.7
15.6
12.6
40.6
43.8
12.5
3.1
50
45
40
35
30
25
20
15
10
5
0
Decide products and
brands in advance
Decide products and
choose brand at stores
Decide what to buy at
stores
Depends
Male Female

12. What is your common spending when eating out?
0
0
12.5
25
12.5
9.4
21.9
6.3
9.4
3.1
0
0 10 20 30
From 300,000 VND
250,000 - 300,000 VND
200,000 - 250,000 VND
150,000 - 200,000 VND
100,000 - 150,000 VND
50,000 - 100,000 VND
40,000 - 50,000 VND
30,000 - 40,000 VND
20,000 - 30,000 VND
10,000 - 20,000 VND
Up to 10,000 VND

13. 4.2
4.8
8.3
7.7
14.9
11.9
8.9
16.7
7.7
4.8
10.1
0
0
12.5
6.3
9.4
6.3
18.8
9.4
12.5
9.4
15.6
0 5 10 15 20
From 300,000 VND
250,000 - 300,000 VND
200,000 - 250,000 VND
150,000 - 200,000 VND
100,000 - 150,000 VND
50,000 - 100,000 VND
40,000 - 50,000 VND
30,000 - 40,000 VND
20,000 - 30,000 VND
10,000 - 20,000 VND
Up to 10,000 VND
Female
Male
What is your maximum budget when eating out?

14. How often do you eat street food ?
Often
48.00%
Only on special
occasions
3.00% Not for
Sometimes
41.50%
eat out
7.50%

15. EOF