Responsibility as Cafe manager. High language skill; Vietnamese, English, and Japanese. Many homework in online college. We focused that how 24-years-old Vietnamese women live every day and what her dream is in the future. House visit report by Q&Me Vietnam Market Research.
2. 1. Profile
2. Monthly Spending
3. Daily Life
4. House/ Healthcare
5. Shopping
6. Internet
7. Current Situation & Dream
8. Summary
Contents
3. 1. Profile ~Ms. Lu Cam Vy~
• Age: 24
• Family: Parents& One-years-older brother
• Hometown: Dak Lak Province (9hours by bus)
• Education: Graduate University
(Business English)
Now, take online lecture
(Business Administration)
• Language: Vietnamese, Japanese, and English
• Job : Café clerk
• House type : A rent house shared with 1 room
mate
• Allowance : 0 VND
Although neither has she studied abroad nor language school, she can
speak English and Japanese which are require for her job.
4. 2. Monthly spending
Item Cost (VND) Cost (USD) Comment
Room rent 1,200,000 53
Food 2,000,000 90 Rarely cook by herself
Cost per meal is 15K-20K
Tuition fee 1,000,000 45 Online college
Electricity & Water 380,000 17 No gas
IT 100,000 5 Internet, no wi-fi
Incidental expense 1,000,000 45 Bike maintenance and apps
Saving 2,000,000 90
Social expense 500,000 22
Fashion 400,000 18
Parking fee 150,000 7
Send back to home 0 0
Total 8,730,000 392
Monthly Spending: 8,730,000 VND ($392 USD)
Monthly Income: 10,000,000 VND ($450 USD)
5. 3. Daily life : Weekday
She makes time to learn new skills & knowledge, at the same time she
is in charge of café manager”
8:00: Wake up & go to work
(rarely have breakfast)
9:00: Work at café
12:00: Lunch
(cook by herself at café)
23:00: Finish work
24:00: Back to home
25:00: Go to bed
The items she deal with simultaneously
• Homework for online college
• Work as an waitress at café
• making food and drink
• Checking bill
• Management of café
• Accounting daily sales
• Cleaning inside cafe
6. 3. Daily life: Weekend
12:00: Wake up
13:00: Hang out with her friends
Go to theater, café
restaurants,
Sports activities
Do some works of job at café
23:00: Back to home
24:00: Go to bed
Wheel house Café Slow chill
Perfume Cafe Caria Cafe
Her favorite café from
She goes café with Wi-fi in order to do some work, and also
chooses café from Cafe list online site “Foody.vn”.
7. 4. House/ Healthcare ~House~
• 3rd floor
• 10 minutes to her workplace by motorbike
• 1 roommate
• Home equipment left by previous owners
It is inconvenience to go to her room in 3rd floor without light and
elevator in steep stairs.”
8. 4. House/ Healthcare ~Room~
• No TV
• No air conditioner/ One fan
• Plain bed
• No closet
• No Wi-fi
The house is large enough for 2 persons to live but there are less
goods and furniture in her room.
9. 4. House/ Healthcare ~Kitchen~
• Rarely cook at home
• Use a fridge for keeping beverages cold
• Seasoning: Japanese, Vietnamese
• No gas
She prefers eat out because it costs same as cooking by herself
and feel less lonely.
10. 4. House/ Healthcare ~Bathroom~
• Taking Bath
No shower & no hot water
Scoop water up when take a bath
Use kettle to boil water for shower
• Laundry
Washing machine: Samsung, given by previous owner
Clothes are dried in the common space
Poor water environment
11. 4. House/ Healthcare ~Cosmetics~
• Her favorite cosmetics: Japanese products
• Use them up in half a year
• Get Japanese cosmetics from Japanese friends
Quality is the most important for her because of experience that
she got her skin rough by using cheap cosmetics.
12. 5. Shopping
• Online shopping
Sites: Hotdeal, Nhommua and Cungmua
(Hotdeal: variety of cheap products)
Buy: Accessories, cosmetics and bags
(Clothes on online store are often
different from what she expects)
• Real shops
Shop: Saigon Square
Other clothes stores for window-
shopping
Buy: T shirt(100K VND),
One-piece dress (200K ~ 350K VND)
“Price > Quality >Brand”
13. 6. Internet ~Devices~
• Laptop: ASUS, borrow from her company
• Smartphone: Android Oppo(3,600,000 VND)
• Mostly spend time on Facebook & Messenger(3-4
hrs) before sleeping
Owns affordable devices (although she wishes to have apple and
lighter PC)
14. • Facebook & Messenger
• - Communication, post special event, Search online shop
- 794 friends(include not real friends)
- 102 unaccepted friends requests
- Line and Zalo for Japanese and Vietnamese
• Grab taxi
- For: Take a taxi & bike when she lend her bike
• Zing MP3
- For: Download free music
- This app has J-Pop category and she likes listening
to J-Pop.
6. Internet ~Smartphone apps~
15. 7. Current situation & dream
• Current situation
50% satisfied
Achieve: Save 2,000,000 VND per month for
travel (want to visit Bangkok)
Want: Independent from family financially
Send money back
• Dream
Start her own business
Spend her time on her hobbies
Own her house.
Although she seems to be independent, her current life is not enough
for her because she does not pay house rent.
16. 8. Summary
• Woman working at café and staying at a rent house, apart from her
family
• While her wage is above the average income, she spends mainly
on food & savings (recommendation by Japanese boss) so that
her life is not luxurious. She basically focuses on the price. Like
many people, she desires better life and products
• On weekdays, working at café all day long. During the work,
finding free time & doing homework from online college for new
knowledge and skills. Learning Japanese for her future business
• Feeling loneliness for usual life, so hanging out with her friends
becomes the most fun part. Using FB mostly about 3-4 hours
• Dream is to set up her own business, and spend time on her
hobby(Travel)