Vietnam economy grow strongest among South East Asia and there are a larger number of the corporates that are better know. This survey was conducted in order to have a grasp of Vietnamese company images as well as the well known brand among the industries. This survey was collected from 717 respondents from the age of 18-40 years old in September 2019.

1. Q&Me is online market research provided by Asia Plus Inc.
Best Vietnamese Company 2019
Asia Plus Inc.

2. Overview
Vietnam economy grow strongest among South
East Asia and there are a larger number of the
corporates that are better know.
This survey was conducted in order to have a
grasp of Vietnamese company images as well as
the well known brand among the industries.
This survey was collected from 717 respondents
from the age of 18-40 years old in September 2019.

3. Vietnamese product images
21%
22%
17%
13%
15%
14%
14%
13%
12%
52%
50%
44%
43%
40%
39%
38%
32%
32%
22%
23%
34%
38%
40%
40%
42%
46%
48%
User Friendly
Good Price
Safe
trendy
Innovative
Durable
Good Design
Authentic
Sophisticated
Strongly applicable Applicable Average Not applicable Least applicable
Q. What are the images of the products from Vietnamese companies? (N= 717)
Vietnamese products are perceived as user friendly and good pricing,
lacks in sophisticated or authentic images

4. Images about the competitiveness of
Vietnamese industry
71%
55%
34%
23%
21%
15%
15%
Agriculture
Food / beverages
Fashion
IT / electronics
Entertainment
Medical
Beauty
Q: What do you think are the areas that Vietnamese company could be competitive in the world (N=717)
Since Vietnam famous with agriculture, Vietnamese believe
Vietnamese F&B companies will also have a competitive advantage in
the oversea market.

5. Top of mind Vietnamese local companies (General)
Top 1
Vinamilk
29%
VinGroup
21%
Viettel
6%
FPT
3%
Biti’s
1%
Hoa Phat
2%
Mobile World
2%
Kind Do
2%
Top 2 Top 3 Top 4
Top 8Top 7Top 6Top 5

6. Company analysis - Vinamilk
Consumers choose Vinamilk mainly due to its price, quality product, branding, innovation
and technology.
Q. Please share us the reasons why you picked up that company (N=717)
72%
73%
70%
66%
57%
62%
35%
29%
38%
18%
5%
65%
63%
62%
51%
50%
41%
36%
32%
30%
18%
9%
Good price
Good Quality
Well known brand
Good innovations / technology
High contribution to the society
Familiar with products / services
Great leaders
High exposures in overseas
High exposures in Vietnam
Many advertisements
I know people working there
Average
Vinamilk Well established brand, offer many products that are good
for the health of the community.
Prestige and commitment of product quality. Always look
after for the community. Many meaningful advertising
campaigns.
A company associated with fresh milk for a long time for
Vietnamese people. Big visionary company with long-term
development, great business strategy.
The company has many great achievement, great quality
product, and create many good jobs for Vietnamese.
27/HCM/Male
29/Hanoi/Female
31/Hanoi/Female
28/Other/Female

7. Company analysis - VinGroup
Unlike Vinamilk, the consumers choose VinGroup because of its branding and exposure.
They also admire the leadership in VinGroup.
Q. Please share us the reasons why you picked up that company (N=717)
66%
74%
74%
48%
61%
24%
46%
65%
31%
13%
5%
65%
63%
62%
51%
50%
41%
36%
32%
30%
18%
9%
Good Quality
Well known brand
High exposures in Vietnam
Familiar with products / services
High contribution to the society
Good price
Good innovations / technology
Great leaders
Many advertisements
High exposures in overseas
I know people working there
Average
Vingroup The first company in Vietnam manufacture car and other
automotive product.
Company with great potential, everyone know about
VinGroup
Most famous company in Vietnam, visionary leader,
innovative products, great technology.
Best company in Vietnam that will bring Vietnamese
brands to the global market.
28/HCMC/Female
34/Hanoi/Male
29/Hanoi/Female
24/Hanoi/Male

8. Top of mind Vietnamese local companies (F&B)
Top 1
Vinamilk
24%
Vissan
13%
Acecook
7%
Kinh Do
4%
TH True Milk
2%
Vifon
3%
NutiFood
3%
Masan
4%
Top 2 Top 3 Top 4
Top 8Top 7Top 6Top 5

9. Top of mind Vietnamese local companies (Fashion)
Top 1
Viettien
26%
May 10
8%
Canifa
5%
Nem Fashion
3%
The Blues
2%
Ivy Moda
2%
Elise
2%
An Phuoc
3%
Top 2 Top 3 Top 4
Top 8Top 7Top 6Top 5

10. Top of mind Vietnamese local companies (Tech)
Top 1
FPT
29%
Viettel
11%
BKAV
10%
VinGroup
6%
Phong Vu
1%
VNPT
1%
CMC Telecom
1%
Mobile World
2%
Top 2 Top 3 Top 4
Top 8Top 7Top 6Top 5

11. Respondent profile (N=717)
45%
55%
Gender
Male Female
35%
29%
35%
Age
18-24 25-30 31-40
41%
37%
22%
Location
HCM Hanoi Others

12. Q&Me – About Online Market Research Services

13. Enhanced Service 3: Business survey
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Consumer research app
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14. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 500,000 members as of July, 2019
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

15. Our advantage – Quick with quality
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several methods providing data with quality
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THOUGHT
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SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI

16. Our quality assurance process
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• Refined and very
derailed database
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with irrelevant
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Contradicted
answer users
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Take out speed
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check the
relevance as well
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survey results, bad
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good feedbacks.

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