As HCM has many shopping malls existing for the moment, people in this area tend to come here more often and have many different type of activities. Let's figure out which shopping malls are popular now and what people often do there with Q&Me.

1. Your sub-title here
Activities in shopping mall in HCMC
- AEON Mall is the most popular shopping mall (38%)

2. Survey information
• Survey about Activities in shopping mall in HCMC
• Sample size: 400
• Respondent criteria: 20-49 years old
• Area: HCMC
• Conducted time: Nov 20-24

3. Executive Summary
• 42% 20-29 years old group spend weekend time on
Internet
• 30% people in the age of 30-49 go to shopping mall
1-2 times per month
• AEON Mall is the most popular shopping mall (38%)
• 46% people go to shopping mall for eating / drinking
• 38% people from 30’s stay in shopping mall for 2-4
hours and 46% spend more than 500K per time
there

4. Respondents profile
Female
53%
Male
47%
Gender
6%
2%
3%
5%
3%
5% 5%
6% 6%
7%
2%
4%
5%
8%
2%
4%
9%
8%
3%
2% 2% 2% 1%
0%
Living Location
20%
29% 27%
13%
7%
2% 1% 1% 1%
Income

5. What is your common weekend activities?
42%
40%
35%
31% 30% 30%
28%
24%
22%
19% 18%
16% 16% 15%
12%
10%
8%
5%
1%
35%
28%
19%
30% 27% 29%
18%
28%
16%
29%
24%
19%
17%
7%
4%
8%
4%
3% 4%
20-29 30-49
42% 20-29 years old group spend weekend time on
Internet

6. How often do you go to shopping mall?
15%
17%
3%
1%
30%
25%
10%
26%
5%
1%
27%
20%
I do not go to
shopping mall
1-2 times / week
3-4 times / week
More than 4 times /
week
1-2 times / month
Less than 1-2 times /
month
Frequency
20-29 30-49
2%
31%
6%
44%
16%
12%
8%
22%
5%
5%
11%
15%
17%
19%
26%
41%
Relatives
Kids
Dad / mom
Wife / husband
Brothers / sisters
Alone
BF / GF
Friends
People to go with
20-29 30-49
30% people in the age of 30-49 go to shopping mall 1-
2 times per month

7. Which shopping mall do you usually go to?
38% 19% 17%
16% 16% 16%
14% 13% 13%
Aeon Mall Celadon Vincom Le Thanh Ton Diamond Plaza
Lotte Mart Nam Sai Gon Parkson Hung Vuong Crescent Mall
Vincom Thu Duc Lotte Mart Tan Binh SC Vivo City

8. Why do you usually go to those shopping malls?
38% 36% 36%
33% 32% 31%
28%
23% 23% 22%
19%
17%
13%
6% 5%
1%
41%
16%
30%
37%
23% 23%
36%
18% 17%
24%
21%
15%
10%
2%
6%
0%
20-29 30-49
Variety of products is the most attractive key point for
people to go to a shopping mall

9. Shopping Mall feature preferences
Diamond Plaza AEON Mall Parkson Hùng Vương
Vincom Lê Thánh Tôn Vincom Thủ Đức SC Vivo City
Crescent Mall Lotte Mart Nam Sài Gòn Lotte Mart Tân Bình
Q: Why do you usually go to those shopping malls?

10. Why do you usually go to those shopping malls?
Shopping Mall
Best features
1st 2nd 3rd
Aeon Mall Celadon Variety products 11% Many promotions 9% Good decorations 9%
Vincom Le Thanh Ton Variety products 11% Good decorations 10% Has supermarket 10%
Diamond Plaza Variety products 13% Good decorations 11% Has the cinema 9%
Lotte Mart Nam Sai Gon Has supermarket 12% Variety products 10% Has the cinema 10%
Parkson Hung Vuong Has the cinema 11% Good decorations 11% Variety products 10%
Crescent Mall Has the cinema 10% Many promotions 10%
Good decorations
10%
Vincom Thu Duc Near my house 14% Variety products 11% Has the cinema 11%
Lotte Mart Tan Binh Variety products 11% Has supermarket 11% Has many games 9%
SC Vivo City Has the cinema 8% Has supermarket 11% Many promotions 9%

11. What do you usually do at the shopping mall?
46%
37% 37% 36%
32%
27% 25% 25%
21%
19%
14% 14%
10%
5%
46%
44%
15%
39%
43%
17%
22%
28%
21%
9% 10%
17%
22%
1%
20-29 30-49
46% people go to shopping mall for eating / drinking

12. Top 3 Shopping Mall with activities and best features
AEON Mall Celadon
Best features
• Variety products 11%
• Many promotions 9%
• Good decorations 9%
Popular activities
• Eating / drinking 66%
• Window shopping 48%
• Go to the cinema 48%
Vincom Le Thanh Ton
Best features
• Variety products 11%
• Good decorations 10%
• Has supermarket 10%
Popular activities
• Eating / drinking 59%
• Window shopping 48%
• Go to supermarket 40%
AEON Mall Celadon
Best features
• Variety products 11%
• Many promotions 9%
• Good decorations 9%
Popular activities
• Eating / drinking 66%
• Window shopping 48%
• Go to the cinema 48%

13. Time & money spend at the shopping mall
3%
11%
10%
22%
22%
10%
3%
1%
2%
5%
9%
14%
24%
24%
6%
1%
More than 2,000,001VND
1,000,001-2,000,000VND
700,001-1,000,000VND
500,001-700,000VND
300,001-500,000VND
100,001-300,000VND
Less than 100,000VND
I do not spend any money
at shopping mall
Money Spending
20-29 30-49
38% people from 30’s stay in shopping mall for 2-4 hours
and 46% spend more than 500K per time there
1%
2%
9%
29%
35%
8%
1%
2%
10%
22%
42%
7%
More than 5 hours
4-5 hours
3-4 hours
2-3 hours
1-2 hours
Less than 1 hour
Time Spending
20-29 30-49

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