Case study of Louis Vuitton

2. The Target Market

3. Different Luxury Products

4. Epansion of market

5. Point of Parity
1. High quality
2. High price
3. High quality of services

6. the leather, canvas and other raw materials used for
each product are precious ( veal, velour, crocodile )

7. High price
Starting price of LV Bags are 600 Euros

8. High quality service
one to one service for the VIP customers, many sales
people in the store to take care of customers,
possibility to personalize products

9. Points of difference
Exclusivity
Tradition and innovation combination
Very stylish
Ever lasting
Monogram

11. Counterfitting

12. Summary
The Target market
Different luxury products
Expnasion of market
Points of parity
Points of difference
Counterfitting