Research agencies- Media management

1. Media
management
PROJECT ON
Research agencIES

2. Acknowledgement
The success and final outcome of this project required a lot of
guidance and assistance from many people and I am extremely
privileged to have got this all along the completion of my
project. All that I have done is only due to such supervision and
assistance and I would not forget to thank them.
I respect and thank MS. GITANJALI, for providing me an
opportunity to do the project work in RESEARCH AGENCY and
giving us all support and guidance which made me complete
the project duly.
I am thankful to and fortunate enough to get constant
encouragement, support and guidance from all Teaching staffs
of [CHITKARA SCHOOL OF MASS COMM] which helped us in
successfully completing our project work. Also, I would like to
extend our sincere esteems to all staff in laboratory for their
timely support.

3. CONTENT
1.PREFACE
2.IMRB INTRODUCTION
A. Project 1
B.Project 2
3.

4. IMRB International
*What ?? IMRB International is a market research, survey and business consultancy
*Headquarters?? Mumbai, India with operations in over 15 countries
*WORK?? WPP’s research, insights, and consultancy network, , survey and business
consultancy .
*Founder??Hindustan Thompson Associates.
*Parent ?? Kantar Group
*IMRB provides market research
and insights across South Asia, the
Middle East and North Africa with
specialist divisions in quantitative,
qualitative, media, retail, industrial,
customer satisfaction, business to
business and social and rural
research.
*KANTAR IMRB's specialised areas
are consumer markets, industrial
marketing, business to business
marketing, social marketing, and
rural marketing.

5. Analysis of report:
How social protection schemes can
provide vital support to older people

6. 1. A good way to ensure justice is to legally empower people to
demand it. Legal empowerment equips people to understand their
rights, secure their enforcement and pursue remedies when these
rights are violated.
2. MARG works for the legal empowerment of the vulnerable and the
marginalized, women, children, persons with disabilities, dalits, the
poor, etc.
3. MARG believes in Justice Through Legal Empowerment and this is
how we try to achieve it:

7. MARG engages with policy makers in providing inputs for new
legislations and assessing existing ones.
MARG provides legal assistance through its network of lawyers and
community justice workers in various parts of the country.
MARG works for the legal empowerment of the vulnerable and the
marginalized, women, children, persons with disabilities, dalits, the
poor, etc.
MARG works towards building the legal capacity of communities and
organisations so they can act as catalysts for improved governance in
their areas.
MARG produces a wide range of legal literacy materials, conducts
legal awareness workshops for activists and the community, and also
trains state functionaries on legal provisions and procedure.
MARG’S ACTION PLAN

8. 1.CMS Research has made its presence known in the Market Research industry. With an
ever growing list of top marketing and opinion research clients, it is easy to see that
insiders know CMS Research can provide the data they need.
2.CMS Research now serves clients in all business sectors with marketing data on customer
satisfaction, attitudes, uses, product, and employee feedback. Jim Cummins founded CMS
Research in 1998, bringing the strength of his own extensive background and powerhouse
staff with over 100 years of Market Research experience. The result is unparalleled
customer service.
1.CMS Research is a marketing research company offering customized automated surveys
and focused data collection. The powerful combination of Online, Mobile, IVR, and Call
Centers generate higher response rates and gives the respondents options.
2.CMS offers a unique niche in customer satisfaction measurement. Their call-in feedback
gives each of our customers an easy opportunity to let us know, at any time and at no cost
to them, how they feel about our products as they are experiencing it.
3. Their technologically advanced interactive answering system and automated survey
allows us to talk directly to the customer and capture real time live comments that help us
with immediate problem resolution. An invaluable piece of the research pie for us.

9. 1.The Nielsen Corporation, self-referentially known as The Nielsen Company, and formerly
known as ACNielsen or AC Nielsen, is a global marketing research firm, with worldwide
headquarters in New York City, United States. Regional headquarters for North America are
located in Chicago.
2. This company was founded in 1923 in Chicago by Arthur C. Nielsen Sr. in order to give
marketers reliable and objective information on the impact of marketing and sales program
3.ACNielsen began expanding internationally in 1939, and now operates in more than 100
countries.
4. One of Nielsen's best known creations is the Nielsen ratings, an Audience measurement
system that measures television, radio and newspaper audiences in their respective media
markets.

10. 1.IMDb (Internet Movie Database) is an online database of information related to films,
television programs, home videos, video games, and streaming content online –
2.It includes cast, production crew and personal biographies, plot summaries, trivia, fan and
critical reviews, and ratings. An additional fan feature, message boards, was abandoned in
February 2017.
3. It is a subsidiary of Amazon.
4.As of January 2020, IMDb has approximately 6.5 million titles (including episodes) and 10.4
million personalities in its database,[ as well as 83 million registered users.
IMDb began as a movie database on the Usenet group "rec.arts.movies" in 1990 and moved to
the web in 1993.
5. Created byCol Needham (CEO)