2. www.FrankSchwab.de
API = Application Programming Interface
A browser is for a person the same... ... as an API for a computer
{
“headline": “API“,
“description“: “In computer
programming, an application
programming interface (API) is a
set of routines, protocols, and
tools for building software
applications. An API expresses …“
}
3. www.FrankSchwab.de
APIs make the Internet machine readable and often they are the
fundation of a successful E-Commerce buiness model
The club of API billionaires
Daily API calls:
1 billion API calls
from partners and customers increase brand,
marketing and sales reach significantly –
completely automated
4. www.FrankSchwab.de
Netflix tripled the number of API calls per day between May 2012 and
December 2015. At the same time the share price increased from 10
USD to 49 USD.
Share price in USD
10
49
2012 2014
x5
Number of API calls per day in billions
1.4
5.0
2012 2014
x3
5. www.FrankSchwab.de
PayPal has a higher market cap than Deutsche Bank ...
Market cap, October 2015
[in Billion USD]
37.1
Deutsche Bank
38.8
PayPal
Deutsche Bank PayPal
Customer 25,000,000 169,000,000
APIs 0 > 25
Employees 100,000 8,000
6. www.FrankSchwab.de
... main reason is the open innovation approach enabled by an open API
infrastructure
Partner and developer links are equal to customer link
Well documented manual for developers how to use the APIs
7. www.FrankSchwab.de
Because of its API infrastructure Fidor Bank could already integrate
more than 20 partner into the customer account
The open API infrastructure enables
value added services in Fidor’s
SMART customer account
Examples:
Precious metals– Goldmoney
Social Lending – SMAVA
Foreign currencies– The Currency
Cloud
Fidor Bank offers more customer
centric online functionalities than any
other bank, real time, and at
significant lower costs
8. www.FrankSchwab.de
By its open API infrastructure Fidor created a globally unique service
for E-Commerce SMEs
Real time, also on the weekend: immediate debit
and credit if customers have a Fidor account
Easy data transfer
Flexible data import
For developers easy and fast to integrate
10. www.FrankSchwab.de
An „API Business model“ engages developers – in an open innovation
approach – in order to win more users and customers
Services
Identification of
business processes
APIs
Commercial access to
business processes
Developer
Makes use of APIs
to build Apps
Apps
Access to business
processes via APIs
User / Customer
Increase of revenues
by higher usage via Apps
11. www.FrankSchwab.de
A successful state of the art API implementation comprises
6 core elements
API Browser
Shows the available APIs clearly
API Documentation
Describes the functionality
detailed and provides examples
API Manager
Internal API management,
access to business processes
App Store
Place of the apps of the
developers
SDK
Development tool for APIs and
to build Apps
API Community
Communication platform for
open exchange of developers
