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www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Presented by Ashley Ward |March 18, 2014
Don’t Be A Fool– Use These Tools
bit.ly/PubConNOLA
DOWNLOAD
this presentation
online	
  marke+ng	
  
tools
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
thunderseo.com/blog
@semplicitamrkt
FIRST OFF – Who Am I?
linkd.in/ashleyward90
ASHLEY WARD
Social Media Specialist
follow
along on
Twitter!
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
DO THIS NOW
1. Take out your smartphone (Androids are okay)
2.  Twitter.com - Download APP
3.  Sign Up
4. @SomethingCool
5. Follow @SemplicitaMrkt
6. Get ready to be #TwitterFamous
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
social	
  
media	
  
tools	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Social Media Management
schedule	
  posts	
  
monitor	
  engagement	
  
track	
  brand	
  keywords	
  
report	
  analy6cs	
  	
  
help me!
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Discover Who Is Really Interacting With You
detailed
demographics
Schedule	
  posts	
  on	
  the	
  
minute	
  
Specify	
  your	
  content	
  to	
  
your	
  demographic	
  
Team	
  repor6ng	
  
Custom	
  repor6ng	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Use Hootsuite To Monitor Brand Mentions
Large	
  amount	
  of	
  social	
  
profile	
  add-­‐ons	
  
Schedule	
  every	
  5-­‐minutes	
  
Free	
  &	
  paid	
  repor6ng	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Track Your Social Progress
	
  track	
  your	
  website	
  traffic	
  
monitor	
  how	
  many	
  clicks	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
each	
  link	
  receives	
  
	
  customize	
  your	
  link	
  name	
  
bit.ly/isreallyfun 
	
  include	
  your	
  UTM	
  
parameters	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
	
  track	
  how	
  many	
  visits	
  you	
  receive	
  from	
  sources	
  using	
  acquisi6on	
  
	
  	
  analyze	
  how	
  many	
  visits	
  you	
  receive	
  for	
  blog	
  posts,	
  website	
  views,	
  etc	
  
	
  examine	
  your	
  main	
  referral	
  sources	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
content	
  
tools	
   2
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Bla, bla, bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla bla,
bla bla, pubcon, bla, bla, bla, bla, bla bla, bla bla, bla, bla,
bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla bla, bla,
bla, bla, bla, bla, bla, bla, bla, bla, bla, blala, bla bla, bla, bla,
bla, bla, bla, bla, bla, bla bla, bla bla, bla, bla bla, bla, bla,
bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla, bla, bla, bla, nola, bla, bla, bla, bla bla, bla
bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla
bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla,
bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, hungover,
bla, bla, bla, bla, bla bla, bla bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla, bl, bla, bla bla, bla, bla, bla, bla, bla, bla,
bla, bla, bla, bla, bla, bla, bla, bla, bla, bla bla, bla, bla, bla,
bla, bla, surfboardt, bla, bla, bla, bla, bla, bla, bla, bla, bla,
Bla, bla bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla, bla!
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Never Run Out of Content Ideas
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
	
  	
  create	
  and	
  answer	
  ques6ons	
  for	
  your	
  industry	
  
	
  	
  get	
  blog	
  ideas	
  from	
  ques6ons	
  being	
  asked	
  
	
  aIract	
  your	
  specific	
  demographic	
  
Find Content Through Questions
Question
Answer
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
	
  	
  track	
  and	
  measure	
  what	
  people	
  are	
  saying	
  about	
  your	
  brand	
  
	
  	
  receive	
  a	
  real-­‐6me	
  feed	
  to	
  follow	
  from	
  100s	
  of	
  social	
  networks	
  	
  
Stay Ahead of The Game
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
NOT	
  Mommy-­‐Blog	
  Approved	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Mommy-­‐Blog	
  Approved	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
crea6ve	
  commons	
  gives	
  you	
  
photos	
  to	
  use,	
  without	
  the	
  
lengthy	
  copyright	
  fee	
  
	
  free	
  image	
  library	
  great	
  for	
  
Instagram,	
  blogs,	
  etc	
  
Accompany Content With Compelling Photos
(without the copyright fees)!
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Reverse Image Search To Check Your Photos!
reverse	
  image	
  search	
  to	
  check	
  where	
  
your	
  image	
  originally	
  came	
  from	
  	
  
discover	
  how	
  the	
  image	
  is	
  being	
  
used,	
  if	
  modified	
  versions	
  of	
  the	
  
image	
  exist,	
  or	
  if	
  there	
  is	
  a	
  higher	
  
resolu6on	
  version	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
DELETE	

DELETE	

DELETE	
  
DELETE!
DELETE
DELETE
DELETE
DELETE
DELETE
DELETE
DELETE
DELETE
DELETE
DELETE	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
project	
  
management	
  
3
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
No Organization=Stressed Employees
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Stressed Employees=Unproductivity
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Stressed & Unproductive Employees=Office Fires
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Keep Your Team Organized & Efficient
	
  manage	
  several	
  campaign	
  to-­‐do’s	
  from	
  one	
  place	
  
	
  track	
  employee	
  hours	
  spent	
  on	
  each	
  project	
  
	
  share	
  projects	
  and	
  documents	
  with	
  clients	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Organize Illustrations, Campaigns and Tasks
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
I Will Use Google Before Asking Dumb Questions
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
stay	
  organized	
  with	
  
Google	
  Calendar	
  
stay	
  connected	
  with	
  
Google	
  Alerts	
  
stay	
  on	
  top	
  of	
  everything	
  
with	
  Google	
  Drive	
  so many
options!
	
  stay	
  up-­‐to-­‐date	
  with	
  
Google	
  Sites	
  
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
TOOL	
   USE	
   PRICING	
  
sprout	
  social	
   social	
  monitoring	
   $40/mo,	
  $60/mo,	
  $100/mo	
  per	
  user,	
  	
  
hootsuite	
   social	
  monitoring	
   basic-­‐free,	
  pro-­‐	
  $8.99,	
  enterprise	
  
bit.ly	
   short	
  links	
   free	
  
google	
  analy6cs	
   tracking	
   free	
  
quora	
   	
  content	
  development	
   free	
  
inboxq	
   	
  content	
  development	
   free	
  
	
  content	
  idea	
  generator	
   	
  content	
  development	
   free	
  
flikr	
  	
   	
  photos	
   varies	
  
sum	
  all	
   	
  photos	
   currently	
  beta	
  stage,	
  no	
  fee	
  
basecamp	
   project	
  management	
   $20-­‐$150	
  monthly	
  or	
  $3,000	
  annual	
  
trello	
   project	
  management	
   Free	
  	
  
trackur	
   tracking	
   Basic-­‐	
  $97,	
  Premium-­‐	
  $197,	
  Ul6mate-­‐	
  $447	
  
rafflecopter	
  	
   social	
  contests	
   Basic-­‐	
  $7.99,	
  Business-­‐	
  $59.99	
  
source	
  metrics	
   e-­‐commerce	
  tracking	
   Quote	
  
ONLINE MARKETING OPTIONS
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
http://bit.ly/
pubcontools
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
#PubConSelfie
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
bit.ly/PubConNOLA
DOWNLOAD
this presentation
thunderseo.com/blog
@semplicitamrkt
linkd.in/ashleyward90
ASHLEY WARD
Q&A
Social Media Specialist
www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA
Facebook	
  developer-­‐	
  hIps://developers.facebook.com/products	
  
Hootsuite-­‐	
  	
  hIp://spinnakr.com/blog/brand-­‐marke6ng/2013/02/the-­‐15-­‐cutest-­‐startup-­‐spirit-­‐animals-­‐of-­‐all-­‐6me/	
  
the	
  office-­‐	
  hIp://throughtwoblueeyes.wordpress.com/tag/the-­‐office-­‐gifs/	
  
Flikr-­‐	
  hIp://www.flickr.com/photos/amaIhews/265648198/sizes/m/”	
  
Sum	
  All-­‐	
  hIp://sum.al/TEHW	
  	
  
Sum All logo-­‐	
  hIp://www.prweb.com/releases/2012/5/prweb9520493.htm	
  	
  
inlatest.com-­‐	
  hIp://inlatest.com/20101101196/promoted-­‐tweets	
  
Social	
  Media	
  Delivered-­‐	
  hIp://www.socialmediadelivered.com/2012/05/18/top-­‐20-­‐social-­‐media-­‐management-­‐tools/	
  
Drunk	
  In	
  Love	
  Beyone-­‐	
  hIp://www.2dopeboyz.com/2013/12/13/beyonce-­‐drunk-­‐in-­‐love-­‐jay-­‐z/	
  	
  
Beyonce-­‐	
  hIp://www.theguardian.com/music/gallery/2012/feb/11/beyonce-­‐jayz-­‐blue-­‐ivy-­‐in-­‐pictures	
  	
  
Boho	
  Bedroom-­‐	
  hIp://www.pinterest.com/pin/188377196887919100/	
  	
  
Elegant	
  Bedroom-­‐	
  hIp://media-­‐cache-­‐ec0.pinimg.com/originals/01/81/68/0181685503da86b1cf7d584192ddc71a.jpg	
  	
  
Bart	
  Simpson-­‐	
  hIp://sharp-­‐developer.net/Fun/Bart-­‐Ques6on.aspx	
  	
  
Office	
  Space-­‐	
  hIp://aidthoughts.org/?p=887	
  	
  
Office	
  Space	
  Stapler-­‐	
  
hIp://www.nbcbayarea.com/blogs/prop-­‐zero/Jerry-­‐Brown-­‐Stapler-­‐Printer-­‐Ballot-­‐Ini6a6ve-­‐Pe66ons-­‐Circulators-­‐Signature-­‐
Gathering-­‐144679465.html	
  	
  
Office	
  Space	
  Fire-­‐	
  hIp://k6sma6cs.wordpress.com/2008/03/22/office-­‐space-­‐by-­‐judge-­‐1999/	
  	
  
Image Source

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PubCon NOLA Online Marketing Tools

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  • 2. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA thunderseo.com/blog @semplicitamrkt FIRST OFF – Who Am I? linkd.in/ashleyward90 ASHLEY WARD Social Media Specialist follow along on Twitter!
  • 3. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA DO THIS NOW 1. Take out your smartphone (Androids are okay) 2.  Twitter.com - Download APP 3.  Sign Up 4. @SomethingCool 5. Follow @SemplicitaMrkt 6. Get ready to be #TwitterFamous
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  • 33. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA #PubConSelfie
  • 34. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA bit.ly/PubConNOLA DOWNLOAD this presentation thunderseo.com/blog @semplicitamrkt linkd.in/ashleyward90 ASHLEY WARD Q&A Social Media Specialist
  • 35. www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA Facebook  developer-­‐  hIps://developers.facebook.com/products   Hootsuite-­‐    hIp://spinnakr.com/blog/brand-­‐marke6ng/2013/02/the-­‐15-­‐cutest-­‐startup-­‐spirit-­‐animals-­‐of-­‐all-­‐6me/   the  office-­‐  hIp://throughtwoblueeyes.wordpress.com/tag/the-­‐office-­‐gifs/   Flikr-­‐  hIp://www.flickr.com/photos/amaIhews/265648198/sizes/m/”   Sum  All-­‐  hIp://sum.al/TEHW     Sum All logo-­‐  hIp://www.prweb.com/releases/2012/5/prweb9520493.htm     inlatest.com-­‐  hIp://inlatest.com/20101101196/promoted-­‐tweets   Social  Media  Delivered-­‐  hIp://www.socialmediadelivered.com/2012/05/18/top-­‐20-­‐social-­‐media-­‐management-­‐tools/   Drunk  In  Love  Beyone-­‐  hIp://www.2dopeboyz.com/2013/12/13/beyonce-­‐drunk-­‐in-­‐love-­‐jay-­‐z/     Beyonce-­‐  hIp://www.theguardian.com/music/gallery/2012/feb/11/beyonce-­‐jayz-­‐blue-­‐ivy-­‐in-­‐pictures     Boho  Bedroom-­‐  hIp://www.pinterest.com/pin/188377196887919100/     Elegant  Bedroom-­‐  hIp://media-­‐cache-­‐ec0.pinimg.com/originals/01/81/68/0181685503da86b1cf7d584192ddc71a.jpg     Bart  Simpson-­‐  hIp://sharp-­‐developer.net/Fun/Bart-­‐Ques6on.aspx     Office  Space-­‐  hIp://aidthoughts.org/?p=887     Office  Space  Stapler-­‐   hIp://www.nbcbayarea.com/blogs/prop-­‐zero/Jerry-­‐Brown-­‐Stapler-­‐Printer-­‐Ballot-­‐Ini6a6ve-­‐Pe66ons-­‐Circulators-­‐Signature-­‐ Gathering-­‐144679465.html     Office  Space  Fire-­‐  hIp://k6sma6cs.wordpress.com/2008/03/22/office-­‐space-­‐by-­‐judge-­‐1999/     Image Source