summer training report on sumul (ppt)

1. A Project report on summer training at “ surat district co-operative milk producer’s union ltd. ”

4. “ SUMUL IS SOCIALLY RESPONSIBLE ORGANISATION WITH COMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. SUMUL BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH TEAMWORK, TRUST & EXCELLENCE, WITHOUT COMPROMISING HIS HONESTY AND INTEGRITY" Sumul’s mission & vision statement Year 2006-07 2009-20 Turnover RS. 607 Crores RS. 4000 Crores Milk Procurement 6,59,682 kg/day 14,10,000 kg/day Milk Sale 595,595 Liters/Per day 13,00,000 Liters/Per day Quality ISO 9001 & HACCP ISO 22000 & ISO 14001 Production cost Minimum Production Cost MPC through 100% automation Distribution System Consumers oriented, Quick and effective Consumers oriented, Cost Effective Distribution, Cost Effective Vertical & Horizontal Distribution

7. Sumul’s milk marketing in Surat city is monitored, eliminating costly sales-booths and though regular and assured twice a day supply of milk to 1662 concessionaires (Agent) and 198 institutional buyers , through 85 contractors ’ route vehicles. There is guaranteed cash inflow of the sales proceeds on day-to-day basis and safe return of crates etc. to the Dairy. introduction Hierachy structure of marketing department

10. Product- mix OF sumul dairy Products Mix: “ The set of all products and items that a particular seller offers for sales to buyer. ” H omogenized Toned Milk Liquid Milk Whole Milk Pasteurized Standard Milk Milk Products Cow Milk Skimmed Milk White Butter Ghee Butter Milk Skimmed Milk Powder Self Developed Products Paneer Flavors Milk Sweets Shrikhand Sumul Sugar Sumul Tea

12. Pricing Policy: General information regarding to setting of price is it has fixed structure followed by GCMMF at Sumul farmers are paid on the basis of kilo fat in their milk. They are paid Rs.318 per KG of fat. Taking this as base the price of the product is being set. Price list are as follows: Pricing policy Cost Structure of Product: Production cost + Transport expenditure + Profit Margin + Commission ------------------------------ Cost Commodity Quality Price(Rs.) Ghee 15 kg 2300 5 liter 720 2 liter 275 1 liter 150 1 liter pouch 145 500 ml pouch 74 200 ml pouch 31 White Butter 15 kg 1695 500 gm 60 Jome 200 ml bottle 8 200 ml pouch 5 Paneer 1 kg 105 200 gr 22 EIaichy Peda 500 gr 59 250 gr 30 Kesar Peda 500 gr 79 250 gr 40 Malai Puri Peda 250 gr 36 Premium Tea 500 gr 62 250 gr 33 100 gr 14 Silbver Tea 500 gr 71 250 gr 39 100 gr 16 EIaichy Shrikhand 500 gr 40 Kesar Shrikhand 500 gr 45 100 gr 10

14. Introduction Growth Maturity Decline Product life cycle The Product Life Cycle concept helps marketers interpret product and market dynamics. Sumul is at the growth stage of the product life cycle and our company also create the new idea and launching new product time to time and increasing sales every time.

15. DISTRIBUTION CHANNEL OF LIQUID MILK So, its called one level ( 1 level ) Distribution Channel DISTRIBUTION CHANNEL OF DAIRY PRODUCTS So, its called two level ( 2 level ) Distribution Channel Channel of distribution

16.  Population of Surat City: 45, 00,000  Market Size: 8, 25,000 Liters/ day. (Population * 250ml per capital)  Annually Milk sale (2008-09) is 24,93,28,941 Liters .  Average sale (2008-09) is 6, 83,093 Liters milk per day.  Growth: 14.82%  Market share: 77%  Competitors in packed milk:18-20 having sale 25000-30000 liters in total per day. MARKETING / SALES Department AT A GLANCE

20. Organization structure

26. Personnel information system The HR department keeps the information of each and every employee from top to bottom level workers. This information is updated from time to time.

28. Organization structure of production department

30. Production process at SUMUL dairy is derived into two main stages. They are as follows- 1. Process flow from Village to Chilling Centre Level 2. Dairy plant to Market Level Production process

32. Unit of sumul & their capacity Unit Place Capacity Employees Distance From Surat SUMUL DAIRY Surat 5 Lakh LTPD 591 0 km Bajipura Chilling Centre Bajipura (B.C.C.) 3 Lakh LTPD 113 50 km Navi Pardi Chilling Centre Navi Pardi (N.P.C.C.) 2 Lakh LTPD 66 25 km Uchchhal Chilling Centre Uchchhal (U.C.C). 1 Lakh LTPD 49 105 km Nizer Chilling Centre Nizer 63,000 LTPD 16 175 km Chasvad Chilling Centre Chasvad (C.C.C.) 30,000 LTPD 100 km Dediapada Chilling Centre Dediapada (D.C.C.) 30,000 LTPD 135 km Sumuldan Factory Chalthan (S.D.F.) 200 MT PD 96 18 km