1. ByASHISH BARAPATRE

2. Introduction • Make-My-Trip Inc. is an online travel company headquartered
in Gurgaon, Haryana.
• It is founded in the year 2000 by Deep Kalra.
• Company provides online travel services.
• It has been consistently recognized as one of India’s best
travel portals.
• The company also operates through 59 retail stores across 37
cities.
• Every eleventh domestic flights in India booked via MMT .

4. PRODUCTAir Travel
Hotel and Packages
Other Segments
•Domestic : Within India
•International : From India
•Inbound : Overseas to India
•Hotels : Domestic and Int’l
•Packages :
–Domestic and Int’l
–Conferences and Events
•Rail
•Bus
•Car
•Ancillary Services/Products
•Transactions : 1,766,905
•77% of Net Revenues
•Transactions : 109,672
•20% of Net Revenues
•Rail Transactions : 185,948
•Bus Transactions : 57,529
•3% of Net Revenues
Source: PhoCusWright, 2010

5. MARKET SHARE10%
18%
48%
24%
Indian OTA Market - $1 Billion

6. Holidays package
Dubai
shopping
festival
4days/4night
Rs-/43990
Budget
friendly
Thailand
4night/4days
Rs-/25590
European
bonanza
summer-2014
12 days
Rs-/143990
Malaysia
Singapore
delight
6days
Rs-/57990
Wonder of
Australia
9days
Rs-/149000

7. Holidays package
Himachal hues
Honeymoon
package
8days/7night
Rs-/25999
Winter special
A kerlan getaway
6days/5night
Rs-/28999
Winter special
Charisisamatic
Kashmir
13days/12days
Rs-/31999
Sikkim&
Darjeeling
Delight
7days/6night
Rs-/31999
Kailas
Mansarovar
13days/12night
Rs-/98599

8. PLACE-

9. IN OTHER COUNTRIES  Bahrain
 Canada
 Kuwait
 Singapore
 UAE
 USA
 Very convenient to book ticket from MMT.
 Accessible to everyone
 Simple strategy

10. Promotion Strategy  Promotion in all social sites like
Facebook, Twitter, Youtube, News papers, Magazine.
 Sales promotions:
By giving festival discounts.
Round trip tickets discounts coupons.
Best deal of the month.
Special offers to different holiday destination.

12. PEOPLEIt consistCompany
Employee
Customer

13. PEOPLE
•
•
•
•
•
TECHNO SAVY CUSTOMERS
NON TECHNO SAVY CUSTOMERS
BUSINESSMEN
FAMILY
GROUPS

14. PROCESS
• The process of giving the service and deliver customer
satisfaction is crucial factor to keep customers happy.
• Customers are not interested in how the business runs
but what matters them is that the system works.

15. PROCESS
HOSPITALITY
RAILWAYS
TRAVEL AGENTS
CUSTOMERS
AIRWAYS
ROADWAYS
CUSTOMERS

17. PHYSICAL EVIDENCE

18. SERVICE SCAPE
INTERIOR:• OFFICE DESIGN
• CALL CENTERS

19. EXTERIOR
• LOGO
• BUILDING OF HEAD
OFFICE OF MAKE MY TRIP.

20. OTHER TANGIBLES
•
•
•
•
•
WEB SITE
REPORTS
GOODWILL
BROCHERS
BANK

24. THANK YOU