Ashish Awasthi

sales promotion public relations integrated marketing communication strategies marketing brand positioning branding product life cycle 7ps marketing analytics service pricing direct marketing promotion mix promotion intermediaries channel distribution social and ethical aspects of advertising measuring effectiveness of promotional program event marketing charateristics of sales promotion tools of sales promotion introduction to imc prospectus of a company directors company act partnership indian partnership act research interview schedule questionnaire secondary data primary data data collection research design research process introduction marketing research agency. bailment and pledge indemnity and guarantee essentials of a valid contract contract green marketing digital marketing strategic control efficiency control profitability control marketing control word of mouth personal selling advertizing channel partners channel decisions logistics premium freemium bundle skimming penetration branding strategies product management product level productivity motives habits buying beehaviour consumer targeting segmentation environment concepts basic brand portfolio brand equity brand service evaluation customer defined service standard service design service expectations diffusion of innovation product adoption product classification new product development product mix product vs service service marketing 4ps marketing mix market sizing relationship marketing crm mobile marketing digital marketig products and services marketing strategy rural marketing physical evidence service blueprint service promotion service delivery recovery management customer satisfaction rater servqual service quality advertising retailling management