4. Contents
Brand
Brand awareness
Brand consciousness
Why people are brand
conscious now a days????
Influence of brands
Use of brands to enhance
image
Brand consciousness leads
to brand dependence
conclusion
5. Brand
What is brand????
A brand is the identity of a specific product, service,
or business.A brand can take many forms, including a
name, sign, symbol,color combination or slogan.
6. Various elements of a brand, such
as
Name
Logo
Tagline
Graphics
Shapes
Sounds
Colours etc….
7.
8. Brand awareness
What is awareness?????
Brand awareness is the probability that consumers are
familiar about the life and availability of the product
15. Why people are brand
consciousness now a days???
Match with modern society
Attraction through celibrites
16. Why people are brand
consciousness now a days???
Peer pressure
Men and women both
17. Use of brands to enhance image
Association with brands, reflects who I am!
Brands alone, are not for this purpose
But this is how are brain works
19. Brand consciousness leads to
brand dependence
brand dependence
brand….only a reflection of who we are
difference b/w brand preference and brand
dependence