Exploiting Social Media as a Platform for Business Growth
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I did this slide as part of my assessment for recruitment as a Graduate Trainee @ PZ Cussons Ghana. Would welcome any feedback.
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Exploiting Social Media as a Platform for Business Growth
- 1. Exploiting Social Media as a platform for business growth
- 2. Contents Internet Usage Patterns in Ghana Social Media Networking How PZ Cussons can benefit from social media Popular social media websites Social Media Strategies Summary Conclusion
- 3. Internet Usage patterns in Ghana In recent years internet usage amongst Ghanaians has shot up drastically Cheaper broadband costs facilitated by MainOne, Glo One and Vodafone means even more people are going to go online What do Ghanaians do online ?
- 4. What is Social Media ? Social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Social Media has gained GLOBAL acceptance with most international businesses capitalizing on its popularity and making it a key component of their marketing strategy.
- 6. Popular Social Media Websites Youtube bebo delicious myspace YouTube is a video-sharing service that allows users to upload, share and view videos as well as comment on them. stumbleupon youtube digg Twitter A microblogging service that enables its users to send and read messages called tweets. Tweets are displayed on the user's profile page. twitter facebook flickr google+ rsslastfm LinkedIn picasso blogger skype LinkedIn is the world’s largest professional network with over 100 million members. netvibeswordpressfeedburner deviantartgooglereader linkedIn
- 8. Gain Improved insights about your target markets How can PZ Cussons Benefit from Social Media?
- 10. Create accounts on Facebook, Youtube, Twitter and LinkedIn
- 11. Promote and generate awareness of these accounts within the Company
- 12. Display Social Media website addresses in all existing TV and Print advertisement
- 18. Pulling new customers to the Company's brands
- 19. Offer customers the opportunity to give valuable feedback.Social Media will drive PZ Cussons Ghana's business growth by;
- 20. Effects Growth Profits Increased market visibility of Brands Customer focused product development More first time buyers Loyalty from existing customers Increased sales revenue
- 21. Thank You!