2. About Ashley Northington
Ashley Northington is determined to help people,
organizations and brands share their stories with the
world. She is an award-winning public relations
consultant, entrepreneur, writer and media
connoisseur. She is the founder and director of the
boutique public relations firm,
DENOR Brands & Public Relations.
3. The Rundown
Class 1: Overview, Description & Selection
Class 2: LinkedIn
Class 3: Facebook
Class 4: Twitter
Class 5: Instagram & Pinterest
Class 6: Your Plan
Each class includes tipsheet + in-class actionables +
homework. Please bring your laptop or tablet to
class.
4. It’s action time!
We’re going to break the ice
today by liking the pages of our
classmates on Facebook.
ASHLEYNORTHINGTON.COM
5. Let’s Break the Ice!
Step 1: Log In to your Facebook Account.
Step 2: Introduce yourself to 3 new people.
Step 3: Search for the business pages of your
new friends.
Step 4: Like the pages of your new friends.
Step 5: Search for Ashley Northington and
DENOR PR. Connect with me!
6. Why Are We Here?
We’re here to learn how to
leverage Facebook in a way
that allows you to grow your
business.
7. About Facebook
What is it?
Facebook is the world’s largest social network.
Why is it helpful?
Nearly everyone uses it.
Best types of content?
Thoughtful posts relevant to your profession, along with articles, blogs and
news about industry events. Sales-related content is permissible, but not
engaging.
Levers for success?
Using hashtags and continuously posting engaging content. There are
multiple groups to join that will either connect you with potential partners
and your ideal client. There is a huge opportunity to listen and learn.
8. Your Personal Account
Facebook is a place to create genuine connections with other
humans, based on shared interests and values. But there is more
to the platform than sharing holiday and family photos and
updates about your vacation.
Facebook is absolutely ideal for B2C marketing, providing a great
opportunity to connect with people who are interested in your
specific product, brand or expertise.
The platform is also ideal to develop and manage a solid
personal brand. If you’re in business, you should be mindful of
how and what your post on your personal account.
9. Personal Account Tips
Set your vanity URL.
• One step in branding yourself on Facebook is set your vanity
URL – a customized domain on Facebook. Instead of
facebook.com/e2434h394oij you can get facebook.com/
yourname. For the full details, check out
How to set Your Facebook Vanity URL.
Check your privacy settings.
• You will receive friend requests from people you know
professionally. Be mindful of the posts you want them to see.
If you don’t want them to see all your pictures and videos,
you can choose to hide them from all users except for a list
or your choosing. Or you can create different groups of
friends which will have different access to your full profile.
10. Personal Account Tips
Get a professional picture.
• You want to appear fun, but you also want to appear
professional. If you would be embarrassed if a business
contact viewed your profile picture – change it! Even
though it’s your personal account, you don’t want to do
anything that is harmful to your personal or business brand.
Fill in professional details.
• Make sure you fill in your work history and other professional
details on your profile. You don’t have to be as detailed as
LinkedIn, but it is important for you to have basic information
down.
11. Personal Account Tips
Post meaningful updates.
• Update your status with something useful and informative.
This could be an article about your industry or business in
general or a quote from thought leader.
Stop the games. Literally.
• Drop Farmville, Mafia Wars and any other games you are
active in on Facebook. You don't want a potential customer,
employer, investor or partner to see that you spend your time
playing a lot of games. Plus, it’s annoying.
12. Personal Account Tips
Host an event.
• Create an event on Facebook and invite your friends to join.
By developing events around your specific skills and interests,
you will position yourself as a leader in your field which is
critical for your personal brand success.
Join meaningful groups.
• THERE IS POWER AND INFORMATION IN GROUPS. Done
correctly, Facebook groups allow you to connect you with
potential partners and your ideal client. There is a huge
opportunity to listen and learn. You can join a group or start
your own!
13. It’s action time!
Let’s search and find five groups
that are relevant to your industry
and ask to join them.
ASHLEYNORTHINGTON.COM
15. Let’s take this a step further...
Let’s Get Active!
Become active in your groups. Follow
interesting discussions, and share your own
feedback. Ask your own burning questions
and watch the answers come in!
16. It’s action time!
Let’s select ONE group and post
an industry-specific question in it.
ASHLEYNORTHINGTON.COM
17. Launch a Business Page
Establish a page to engage followers with
company news, updates, events and
relevant content.
18. Share QUALITY Content
Go beyond promotional updates to share
quality content on topics vital to your
audience’s interests. Set out to enlighten,
sharing information that demonstrates your
expertise and establishes you and your
brand as an industry authority.
19. It’s All About Content
Share Your Own Content.
Feel free to post your own blogs, articles, events
and presentations.
Share Others’ Content.
Share the content of other people to connect and
engage with your audience.
Keep it Relevant.
Only share content that is of interest to your ideal
target audience.
20. Successful Page Tips
Be easy to find.
Create a vanity URL for your Facebook business page. This
makes you more discoverable so that your fans can just go to
www.facebook.com/yourbusinessname.
Create a call to action.
Because you don't want your Facebook fans to visit once and
then leave, create a call-to-action that asks them to perform
a specific task, such as joining your e-mail list or visiting your
web site or calling your business.
22. Successful Page Tips
Trial run.
Test engagement for different times of the day. A lot of companies
post on Facebook only during traditional business hours. But what if
your constituents are mostly abroad? How about those night owls?
Tap into your inner scientist and experiment by posting on your
Facebook feed during different times throughout the day (and
night).
Let the people speak.
Launching a new product? Deciding on a new design? Ask your fans
for their input and actually act on their feedback. Whether you ask
them to vote on a new logo or product color, use their input to
reasonably guide the direction of your next business decision. Not
only will it increase your audience's brand loyalty, it also helps you
get a sense of what your fan base wants.
23. Successful Page Tips
Post pins.
Facebook allows businesses to pick one post to be featured at the
top of your page. So whatever information you're trying to push, be it
a sale or promotion or event, be sure to anchor it to the top of your
timeline. To do this, click the down arrow at the top left of your post
and select “Pin to Top.” These pins are a great way to highlight your
most up-to-date posts.
Show off your milestones.
Facebook milestones don't just have to be about relationship
updates or graduations. Highlight your company's accomplishments,
whether it's an anniversary, meeting a fan growth goal or launching
a new product. You can create a milestone in the status update
box, then fill in information such as date and location. Be sure to add
a picture with each one!
24. Successful Page Tips
Boost your posts.
Leverage social media advertising by highlighting
your most important posts. For mass messages or
offers, you can try purchasing an ad and targeting
it to your ideal audience. This process works
amazingly well!
This is a great (paid) resource to learn more about
Facebook advertising:
https://vimeo.com/ondemand/24374/111714153
25. Ask me anything.
Here’s your chance to ask me
anything you want to know about
what we learned today.
ASHLEYNORTHINGTON.COM
