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Are we suffering from FacebookFatigue?
Image credit: ajc1 via Flickr
Once a youth-centric network, spreading from Harvard University
in 2004, Facebook’s one billion users now span almost every age.
Image credit: dan taylor via Flickr
Text credit: “Facebook fatigue” and the aging social network by Carys Mills
Image credit: Pierre Metivier via Flickr
Text credit: “Facebook fatigue” and the aging social network by Carys Mills
A recent Pew Research Center project found that 42 per cent of young adults between
18 and 29 reported spending less time on Facebook in a typical day last year than in
2011. Their age group was also the most likely to anticipate decreased use this year.
Fewer teens are using Facebook. Is one reason
because their parents and grandparents are
increasingly using it?
Image credit: SalFalko via Flickr
Unplugging
Unplugging
A recent study found that 61
percent of the Facebook users
who responded have taken
extended, weeks-long breaks from
the site
Image credit: MichaelTapp via Flickr
Reason 1
Reason #1: Too busy to go on Facebook
Photo credit: DavidinManhattan via Flickr
Reason #2: Lack of interest in the
Facebook site
Reason #2:
Lack of interest
in the
Facebook site
Image credit: mhkmarketing via Flickr
Reason #3:
No compelling
updates from
friends
Photo credit: baxiabhishek via Flickr
Reason #4:
Too much
gossip
Image credit: Eric.Parker via Flickr
Reason #5: Concerns
about spending too
much time on the site
Image credit: Riebart via Flickr
Reason #6
Reason #6: Just bored with Facebook
Image credit: phoenixdailyphoto via Flickr
Is
Facebook
becoming
irrelevant
?
Image credit: CoreyHarris via Flickr
Social media affects purchasing
Just over half of teens polled said social media affects their overall purchasing decisions.
Text credit: Bernhard Warner: Facebook Fatigue
Among Teens Should Freak Out Marketers
Image credit: Rapid City Public Library via Flickr
Teen buying powerThe teen market buying power is worth $819 billion
Image credit: bcymet via Flickr
The teen market buying power is worth $819 billion.
Image credit: epSos.de via Flickr
In the risks section of its annual report, Facebook warned that it's
teen users are switching their attention to other applications.
Image credit: niallkennedy via Flickr
This is a trend which could have significant implications for companies from the
retail, fashion and gaming segments that cater to this demographic.
Image credit: mouseshadows via Flickr
“Social media competes with television, sports and the gym,” says Mike
Vorhaus, president of media consulting firm Magid Advisors. “People
only have 24 hours in the day, and they still need to eat, sleep and go to
work.”
Image credit:
“Social media competes with television, sports and the gym,” says Mike
Vorhaus, president of media consulting firm Magid Advisors. “People only have
24 hours in the day, and they still need to eat, sleep and go to work.”
Image credit: wili_hybrid via Flickr
So where
does
Facebook
go from
here?
Image credit: stoneysteiner via Flickr
The news is not all bad, as there are over 1 billion
Facebook users worldwide, with 193 million in the U.S.
and Canada.
58% of users visit Facebook daily.
Image credit: ToastyKen via Flickr
While revenue continues to grow ($4.2B from advertising in 2012), the
risk of teens and young adults looking for the next big trend remains.
Image credit: Sean MacEntee via Flickr
For the most recent quarter, 30% of Facebook's advertising
revenue came from mobile ads. Facebook is adding mobile users
at a faster clip than from the Web. This is the future of Facebook.
Image credit: Johan Larssen via Flickr
Text credit: Jon Swartz, USA Today, Analysis:
Facebook's future is getting brighter on smaller screen

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Film 260 facebook fatigue

  • 1. Are we suffering from FacebookFatigue? Image credit: ajc1 via Flickr
  • 2. Once a youth-centric network, spreading from Harvard University in 2004, Facebook’s one billion users now span almost every age. Image credit: dan taylor via Flickr Text credit: “Facebook fatigue” and the aging social network by Carys Mills
  • 3. Image credit: Pierre Metivier via Flickr Text credit: “Facebook fatigue” and the aging social network by Carys Mills A recent Pew Research Center project found that 42 per cent of young adults between 18 and 29 reported spending less time on Facebook in a typical day last year than in 2011. Their age group was also the most likely to anticipate decreased use this year.
  • 4. Fewer teens are using Facebook. Is one reason because their parents and grandparents are increasingly using it? Image credit: SalFalko via Flickr
  • 5. Unplugging Unplugging A recent study found that 61 percent of the Facebook users who responded have taken extended, weeks-long breaks from the site Image credit: MichaelTapp via Flickr
  • 6. Reason 1 Reason #1: Too busy to go on Facebook Photo credit: DavidinManhattan via Flickr
  • 7. Reason #2: Lack of interest in the Facebook site Reason #2: Lack of interest in the Facebook site Image credit: mhkmarketing via Flickr
  • 8. Reason #3: No compelling updates from friends Photo credit: baxiabhishek via Flickr
  • 9. Reason #4: Too much gossip Image credit: Eric.Parker via Flickr
  • 10. Reason #5: Concerns about spending too much time on the site Image credit: Riebart via Flickr
  • 11. Reason #6 Reason #6: Just bored with Facebook Image credit: phoenixdailyphoto via Flickr
  • 13. Social media affects purchasing Just over half of teens polled said social media affects their overall purchasing decisions. Text credit: Bernhard Warner: Facebook Fatigue Among Teens Should Freak Out Marketers Image credit: Rapid City Public Library via Flickr
  • 14. Teen buying powerThe teen market buying power is worth $819 billion Image credit: bcymet via Flickr The teen market buying power is worth $819 billion. Image credit: epSos.de via Flickr
  • 15. In the risks section of its annual report, Facebook warned that it's teen users are switching their attention to other applications. Image credit: niallkennedy via Flickr
  • 16. This is a trend which could have significant implications for companies from the retail, fashion and gaming segments that cater to this demographic. Image credit: mouseshadows via Flickr
  • 17. “Social media competes with television, sports and the gym,” says Mike Vorhaus, president of media consulting firm Magid Advisors. “People only have 24 hours in the day, and they still need to eat, sleep and go to work.” Image credit: “Social media competes with television, sports and the gym,” says Mike Vorhaus, president of media consulting firm Magid Advisors. “People only have 24 hours in the day, and they still need to eat, sleep and go to work.” Image credit: wili_hybrid via Flickr
  • 18. So where does Facebook go from here? Image credit: stoneysteiner via Flickr
  • 19. The news is not all bad, as there are over 1 billion Facebook users worldwide, with 193 million in the U.S. and Canada. 58% of users visit Facebook daily. Image credit: ToastyKen via Flickr
  • 20. While revenue continues to grow ($4.2B from advertising in 2012), the risk of teens and young adults looking for the next big trend remains. Image credit: Sean MacEntee via Flickr
  • 21. For the most recent quarter, 30% of Facebook's advertising revenue came from mobile ads. Facebook is adding mobile users at a faster clip than from the Web. This is the future of Facebook. Image credit: Johan Larssen via Flickr Text credit: Jon Swartz, USA Today, Analysis: Facebook's future is getting brighter on smaller screen