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Why and How to
Build a Balanced
Scorecard for a
STARTUP
COMPANY
www.bscdesigner.com
Starting a business
and finding
investments is much
easier when one has
a well-defined
customer value
proposition.
Founders of the company need to be sure about their
business model, expected financial outcomes, and
how exactly a company...
The challenges mentioned above
can be addressed by the
Balanced Scorecard.
Why does a startup need a
Balanced Scorecard?
Argument 1. Getting a clear
understanding of the strategy.
Argument 2. “Selling” the
idea to the investors.
Prepare strategy map that
shows how customer value is
created.
Explain the details of your
strategy in numbers.
EXAMPLE:
The strategy map explains a strategy
of the company to enter the local
markets.
THE BOTTOM
LINE
Balanced Scorecard
approach will help you:
1. Crystallize your
understanding of company’s
strategy and the...
Learn more about
creating a
balanced
scorecard. Click
here to read full
article.
Why and how to build a Balanced Scorecard for a startup company
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Why and how to build a Balanced Scorecard for a startup company

Startup company need to have a crystal-clear understanding of their strategy, and need to explain the idea to the potential investors.
Learn more http://www.bscdesigner.com/bsc-for-a-startup.htm

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Why and how to build a Balanced Scorecard for a startup company

  1. 1. Why and How to Build a Balanced Scorecard for a STARTUP COMPANY www.bscdesigner.com
  2. 2. Starting a business and finding investments is much easier when one has a well-defined customer value proposition.
  3. 3. Founders of the company need to be sure about their business model, expected financial outcomes, and how exactly a company is going to spend its venture capital.
  4. 4. The challenges mentioned above can be addressed by the Balanced Scorecard.
  5. 5. Why does a startup need a Balanced Scorecard?
  6. 6. Argument 1. Getting a clear understanding of the strategy.
  7. 7. Argument 2. “Selling” the idea to the investors.
  8. 8. Prepare strategy map that shows how customer value is created.
  9. 9. Explain the details of your strategy in numbers.
  10. 10. EXAMPLE:
  11. 11. The strategy map explains a strategy of the company to enter the local markets.
  12. 12. THE BOTTOM LINE Balanced Scorecard approach will help you: 1. Crystallize your understanding of company’s strategy and the way to achieve ultimate financial results. 2. It will help to explain your idea to investors. 3. You’ll start with a professional business tool.
  13. 13. Learn more about creating a balanced scorecard. Click here to read full article.

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