1.
Why and How to
Build a Balanced
Scorecard for a
STARTUP
COMPANY
www.bscdesigner.com

2.
Starting a business
and finding
investments is much
easier when one has
a well-defined
customer value
proposition.

3.
Founders of the company need to be sure about their
business model, expected financial outcomes, and
how exactly a company is going to spend its venture
capital.

4.
The challenges mentioned above
can be addressed by the
Balanced Scorecard.

5.
Why does a startup need a
Balanced Scorecard?

6.
Argument 1. Getting a clear
understanding of the strategy.

7.
Argument 2. “Selling” the
idea to the investors.

8.
Prepare strategy map that
shows how customer value is
created.

9.
Explain the details of your
strategy in numbers.

10.
EXAMPLE:

11.
The strategy map explains a strategy
of the company to enter the local
markets.

12.
THE BOTTOM
LINE
Balanced Scorecard
approach will help you:
1. Crystallize your
understanding of company’s
strategy and the way to
achieve ultimate financial
results.
2. It will help to explain your
idea to investors.
3. You’ll start with a
professional business tool.

13.
Learn more about
creating a
balanced
scorecard. Click
here to read full
article.