2. Consumption Technology População

3. Meadows, 2007)

4. Meadows, 2007)

5. Meadows, 2007)

6. The Happy Planet Index

8. /inovação tecnológica somente não será capaz de atingir os 90-95% requeridos na redução do consumo de energia e emissões

9. // são requeridos inovações sistêmicas e profundas mudanças de estilos de vida e cultura, alterando modos de consumo intensivos no consumo

10. O DESIGN TEM SIDO UM COMBUSTÍVEL DO CONSUMISMO FAZ-SE NECESSÁRIO VOLTAR O FOCO PARA A PROVISÃO DE SATISFAÇÃO AO INVÉS DE DA PROVISÃO DE ARTEFATOS

11. Definição de Design (ICSID, 2005) “ design é um processo criativo cujo objetivo é estabelecer qualidades multifacetadas para objetos, processos, serviços e seus sistemas em todo o ciclo de vida ”

12. System Design Concept Design Detailed Design Engineering

13. What do we mean by system design?

14. Source: Vezzoli, 2009 SYSTEM CONCEPT 1 SYSTEM CONCEPT 2 SYSTEM CONCEPT 3 SYSTEM CONCEPT 4 SYSTEM CONCEPT 5 SYSTEM CONCEPT 6 SYSTEM CONCEPT 7 SYSTEM CONCEPT 8

15. SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens

16. SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens Cook on line Draft sale (even products of quality) Crates rent service Reusable crates

17. SYSTEM CONCEPT 1_ SUPERMARKET CENTERED Source: Vezzoli, 2009 SUPERMARKET Local food producers Traditional food supply platforms Hotel school Gastronomic laboratory Prepared food section Foods that are going off Prepared food Existing sections Cookery courses Supermarket portal Cooks on site Last minute food Further surplus unsold foods Fresh and prepared foods to social canteens Cook on line Draft sale (even products of quality) Crates rent service Reusable crates THE PREPARED FOOD OF QUALITY 1.POSTER + INTERACTION STORY BOARD

18. Source: Vezzoli, 2009

19. Source: Vezzoli, 2009

20. Behavioural Change Environmental Impact Level 1 Environmental Improvements of flows throughout the supply chain Level 2 Environmental redesign of existing solutions Level 3 Design of new houses intrinsically more sustainable Level 4 Designing Product-service Systems Level 5 Changing life styles towards “sufficient” consumption

21. Behaviourial Change Environmental Impact Level 1 Environmental Improvements of flows throughout the supply chain Level 2 Level 3 Level 4 Level 5

22. Behaviourial Change Environmental Impact Level 1 Level 2 Environmental redesign of existing solutions Level 3 Level 4 Level 5

24. [email_address] DIY

26. Behaviourial Change Environmental Impact Level 1 Level 2 Level 3 New design intrinsically more sustainable Level 4 Level 5

27. Satler et al., 2007

28. Addressing the trade-off between cost and environment

29. Novos produtos intrinsicamente mais sustentáveis Retur Design

30. Frank Gehry Poltrona de Papelão Design com baixo impacto ambiental??

31. Cadeira Savonarola (Nogueira) 500 anos de idade Desenhada sem preocupação explícita com o meio ambiente mas…

32. Tempo Source: Vezzoli, 2009

33. Chadwick , Stumpf Aeron, Herman Miller Produzida em aço e plástico com um Ciclo de vida previsto de 12 anos podendo ser comercializada até em comodato Design explicitamente orientado à dimensão ambiental

34. Behaviourial Change Environmental Impact Level 1 Level 2 Level 3 Level 4 Designing Product-service Systems Level 5

37. Sistema Produto+Serviço Aplicado a Embalagens

38. Design Product Service Systems Service Design Services for Product Design Product for Services Product “ servicing” the product “ productiizing ” the service

39. “ production ” as the generation of result-oriented system.

40. “ services ” become the main production output

41. SALES DISTRIBUTION IN 2007

42. Behavioural Change Environmental Impact Level 1 Level 2 Level 3 Level 4 Level 5 Changing life styles towards “sufficient” consumption

43. Efficient consumption sufficient consumption

47. Berço Cama Leo Design de Irene Porto

50. System Life Optimization: enabling upgradability and flexility Stage 1 Stage 2 Stage 3

51. co-housing

52. photo: Home Energy

53. Shared public facilities close to the community (ex: Internet): The Rule of the 15 Minutes Walk

55. INTENSITY OF ACTIVITIES DISSEMINATION 0% 100% 0% 100% THE ACTUAL PRACTICE OF SUSTAINABILITY

56. //focus on satisfaction people needs rather products Sustainability cannot be understood as privation of happiness

57. // when inevitable new products offer an opportunity to reduce our environmental per capita at system level // system innovations and profound change in lifestyle and culture, reducing resource-intensive modes of consumption

58. EQUIDADE AMBIENTAL: UMA NECESSIDADE

59. 85% of the population earns less than 200 U$/month

61. Brazil: over 12 million of housing deficit

62. ENVIRONENTAL EQUITY Earth resilience Human Rights RICH POOR

63. Princípios do Design Sustentável: Dimensão Ambiental pré-produção produção distribuição uso descarte Escolha de recursos de baixo impacto Extensão da vida os Materiais Facilidade de desmontagem Minimização de Recursos Otimização da vida dos Produtos

64. Princípios do Design Sustentável: Dimensão Econômica Valorização Reintegração de resíduos Promover organizações em rede pré-produção produção distribuição uso descarte Promoção do business local Fortalecer e valorizar recursos locais Respeito e valorização da cultura local

65. Princípios do Design Sustentável: Dimensão Social Condições de trabalho e emprego Educação para a sustentabilidade Promoção de coesão social Transparência Equidade entre stakeholders Integração do fraco e marginalizado pré-produção produção distribuição uso descarte

66. LeNS is a 3 years project (Dec/2007 - Dec/2010) funded by the European Commission (Asia Link Programme, EuropAid), involving 7 design schools in Europe and Asia

67. Tsinghua University, Academy of Arts & Design Beijing, China Politecnico di Milano INDACO Department, Italy (coord.) TUD Technology University Delft, the Netherlands TAIK University of Art and Design Helsinki, Finland IIT Delhi Indian Institute of Technology, New Delhi, India Srishti School of Art, Design and Technology, Bangalore, India King Mongkut Institute of Technology Ladkrabang, Bangkok, Thailand LeNS partners

69. Bibliografia * MANZINI, Ezio; Vezzoli, Carlo. O Desenvolvimento de Produtos Sustentáveis: Os Requisitos Ambientais dos Produtos Industriais. São Paulo: EDUSP, 2005. KAZAZIAN, Thierry (org). Haverá a Idade das Coisas Leves. São Paulo: SENAC, 2005. LEWIS, Helen; GERTSAKIS, John; et al. Design + Environmental: A Global Guide to Designing greener goods. Sheffield: Greenleaf Publishing Limited, 2001. MANZINI, Ezio. Scenarios of sustainable ways of living: Local and global visions: first results of an international program of design workshops. Milano, 2006b. PAPANEK, Victor. Design for a Real World: Human Ecology and Social Change. Chicago: Academy Chicago, 1985. FOLADORI, Guillermo. Limites do desenvolvimento sustentável. Trad. Marise Manoel. Campinas, São Paulo: Editora da Unicamp, 2001.

70. Rede Brasil de Design Sustentável http://groups.google.com/group/rede-brasil-de-design-sustentavel Sustainable Design Network (UK) - www.sustainabledesignnet.org.uk BIONIS (Biomimetic Network for Industrial Sustainability) www.biomimetics.org.uk Entirely Sustainable Product Design - www.ESPDesign.org Information/Inspiration': www.informationinspiration.org.uk o2 - international network on sustainable design: http://www.o2.org UNIDO training kit on Cleaner Production: http://www.unido.org/doc/9753 Doors of Perception Ecodesign Foundation EcoDesign Resource Society Eco-i-net Eternally Yours IDDS Institute de Design para Desenvolvimento Sustentavel International Design Resource Awards Network on Product Lifespans SCORE SlowLab Sustainable Design Network, Loughborough University Treehugger HOTLINKS