22. “the desire to have
beautiful and
healthy teeth is
becoming constantly
greater in Brazil, a
country where youth
& beauty are
extremely
important (…)”
23. Last data shows that
hospital market was
expected to grow
8% in 2009 while
dental market
expected 16%
62. 3. What…?
Dentists
Have their profiles
Build a reputation
Improve their practices
Advertise to their real target
Multilateral Platform
as a webpage
with iOS/Android apps
…a community!
63. 3. What…?
Citizens
Log in & search
Find ratings & reviews
Obtain huge discounts
Multilateral Platform * Even in your dentist
as a webpage Choose best alternative:
with iOS/Android apps * According to Price
* Or financing-wise
…a community! Schedule appointment
Obtain neutral consulting
64. 3. What…?
Dentists
Have their profiles
Build a reputation Citizens
Improve their practices Log in & search
Advertise to their real target Find ratings & reviews
Obtain huge discounts
Multilateral Platform * Even in your dentist
as a webpage Choose best alternative:
with iOS/Android apps * According to Price
* Or financing-wise
…a community! Schedule appointment
Obtain neutral consulting
65. Let’s check the business model…
Business Model Generation,
A. Osterwalder & Y. Pigneur
75. Água Rasa Consolação Mandaqui São Miguel
Alto de Pinheiros Cursino Marsilac São Rafael
Anhanguera Ermelino Matarazzo Moema Sapopemba
Aricanduva Freguesia do Ó Mooca Saúde
Artur Alvim Grajau Morumbi Sé
Barra Funda Guaianases Parelheiros Socorro
Bela Vista Iguatemi Pari Tatuapé
Belém Ipiranga Parque do Carmo Tremembé
Bom Retiro Itaim Bibi Pedreira Tucuruvi
Brás Itaim Paulista Penha Vila Andrade
Brasilândia Itaquera Perdizes Vila Curuça
Butantã Jabaquara Perus Vila Formosa
Cachoeirinha Jaçanã Pinheiros Vila Guilherme
Cambuci Jaguara Pirituba Vila Jacuí
Campo Belo Jaguaré Ponte Rasa Vila Leopoldina
Campo Grande Jaraguá Raposo Tavares Vila Maria
Campo Limpo Jardim Ângela República Vila Mariana
Cangaíba Jardim Helena Rio Pequeno Vila Matilde
Capão Redondo Jardim Paulista Sacomã Vila Medeiros
Carrão Jardim São Luís Santa Cecilia Vila Prudente
Casa Verde José Bonifácio Santana Vila Sônia
Cidade Ademar Lajeado Santo Amaro
Cidade Dutra Lapa São Domingos 96 neighborhoods
Cidade Líder Liberdade São Lucas just in São Paulo city
Cidade Tiradentes Limão São Mateus
76. Abolição Cidade Universitária Guaratiba Paciência Santa Teresa
Acari Cocotá Higienópolis Padre Miguel Santíssimo
Água Santa Coelho Neto Honório Gurgel Paquetá Santo Cristo Centro
Aldeia Campista Colégio Humaitá Parada de Lucas Senador Camará
Alto da Boa Vista Colônia Inhaúma Parque Anchieta Senador Vasconcelos
Anchieta Complexo do Alemão Inhoaíba Parque Colúmbia Sepetiba
Andaraí Complexo da Maré Ipanema Pavuna São Conrado
Anil Copacabana Irajá Pechincha São Cristóvão
Bancários Cordovil Itanhangá Pedra de Guaratiba São Franscisco Xavier
Bangu Cosme Velho Jacarepaguá Penha Tanque
Barra da Tijuca Cosmos Jacarezinho Penha Circular Taquara
Barra de Guaratiba Costa Barros Jacaré Piedade Tauá
Barros Filho Curicica Jardim América Pilares Tijuca
Benfica Del Castilho Jardim Botânico Pitangueiras Todos os Santos
Bento Ribeiro Deodoro Jardim Carioca Portuguesa Tomás Coelho
Bonsucesso Encantado Jardim Guanabara Praia da Bandeira Triagem
Botafogo Engenheiro Leal Jardim acap Praça da Bandeira Turiaçu
Brás de Pina Engenho de Dentro Joá Praça Seca Urca
Cachambi Engenho da Rainha Lagoa Quintino Bocaiúva Vargem Grande
Cacuia Engenho Novo Laranjeiras Ramos Vargem Pequena
Caju Estácio Leblon Realengo Vasco da Gama
Camorim Flamengo Leme Recreio dos Bandeirantes Vaz Lobo
Campinho Freguesia da Ilha Lins de Vasconcelos Riachuelo Vicente de Carvalho
Campo dos Afonsos Freguesia de Jacarepaguá Madureira Ribeira Vidigal
Campo Grande Galeão Magalhães Bastos Ricardo de Albuquerque Vila Aliança
Cascadura Gamboa Manguinhos Rio Comprido Vila da Penha
Castelo Gardênia Azul Maracanã Rocha Vila Isabel
Catete Gávea Marechal Hermes Rocinha Vila Militar
Catumbi Gericinó Maria da Graça Rocha Miranda Vila Kosmos
Cavalcante Glória Moneró Saúde Vila Valqueire
Centro Grajaú Méier Sampaio Vista Alegre
Cidade de Deus Grumari Olaria Santa Cruz Zumbi
Cidade Nova Guadalupe Oswaldo Cruz
77. Example 1
SP + RJ = 96 + 163 = 249 bairros
2 promoted dentists per bairro
R$100-200/month = 300k-600k/y
78. Example 2
SP + RJ = 72k + 26k = 98k dentists
yearly certification fee of R$100-300
w/penetration of 5% = 490k-1,47M
86. A deeper analysis should follow
but there’s only 2 similar
business models out there.
87. Brighter.com
Started May 2011 by
Jake Winebaum
Benchmark Capital
& Mayfield F, $13M
25,000 dentists
from SMonica, CA
88.
89. “The way this works, is we have pre-negotiated prices
with 25,000 dentists nationwide. That's a quarter of
all dentists. Those prices are 20 to 60 percent less (…)
- Consumers can access those discounts
through our free plan, with a 20 to 30 percent
discount, or our paid plan, which is less than $7 a
month or $79 a year.
- We've also got a small business plan, which
costs $49 per employee per year.
- The model is a subscription membership
model, where you get the benefits of being in the
network, where we can offer these discounted rates,
which are attractive to patients.”
Jake Wineboum, CEO & F.
90. HealthSouk.com
Eye care, dental
and cosmetic
Signing patients &
doctors since 09/2011
by Dr. Patel & others
Mountain View, CA
