Research and Planning for Music Magazine. By ASAD TANVEER Beaconhouse Newlands. Media Studies AS portfolio

1. RESEARCH AND PLANNING
AS MEDIA STUDIES – MUSIC MAGAZINE
Asad Tanveer – Beaconhouse Newlands School

2. PRELIMINARY TASK
The preliminary task of AS level was to produce a School
magazine cover.
Picture: Marvi Tariq
Location: Beaconhouse Newlands
Props: Bag and Books
I used the colour theme of my school logo which is blue
and yellow to make it look vibrant and similar to school.
The cover lines are also about Beaconhouse Newlands.
I have inserted the barcode on the right top to fill up the
empty space.
Magazine name is SCHOOL TIME.
This was the basic work we did and started to learn from till
I created a music magazine.

3. GENRE FOR MUSIC MAGAZINE?
• I choose ‘POP’ as my music magazine’s Genre because it is very popular among my
target audience and the word ‘pop’ is derived from the word ‘Popular’.
• The pop music genre is widely listened in Pakistan.
• Some of the most popular artist includes Michael Jackson who was given the title of ‘King
of the POP’.
• Pop music is the music which is the most popular at the time so it is widely listened. The
pop artists have huge fan following and their fans read the magazine to find out what is
the latest news in the POP music.
• So my magazine will provide news, gossip, reviews and release dates etc. for the POP
music.

4. INSPIRATIONS

5. CONVENTIONS OF THE MAGAZINE
• Every magazine have the basic conventions such as Barcode, A Masthead, a strong main
image usually of Medium close up and the cover lines.
• Choosing the colour scheme according to my target audience being both male and female of 15
years to 25years old. I will choose different shades of BLUE, YELLOW, WHITE and Black.
• Band/Artist name who is in the main story/highlight of the magazine.
• Date or the issue year.
• Price
• Tagline or Strapline
• Cover lines
• Content page
• Spread page and the stories/interview.
• Editors letter.
• Contents

6. THE AUDIENCE ?
• The audience for my music magazine will be from the age of 15 to 25 years
old, targeting both the gender target audience.
• The targeted audience are the students of high school or university level
who have taste in POP music.
• The audience should be literate and know how to read English language as
it will be a English magazine.
• The audience who can read this can vary from each geographical locations
as well.

7. DECIDING THE NAME
• I decided few names for the magazine.
POP IT!
Music Chords
Magazine Genre: POP I Finalized the name :
Name POPonLINE
POP on LINE
POP MAKER

8. CHOOSING A MODEL/ARTIST
I had two model who volunteered for my magazine shot. Mashal Khan
and Waleed Khalid. The photo shoot was done in the school premises
with the school guitar. As most of the POP artist play guitar or have
guitar in their songs.
I choose Waleed khalid because he was
Better at expressions and poses than
Mashal Khan. The background of
Waleed’s
Picture was better.

9. COLOUR SCHEMING AND LAYOUT
• I researched and looked at different magazines such as Billboard, VIBE, Q and kerrang
music magazine and I did find something similar in them. The use of Yellow and blue
colour was extra ordinary in every magazine because the yellow text always looked good
and attractive.
• I am choosing these colours for the magazine as I have dark picture of the main cover so
choosing blues and yellows will make my cover lines and other content stand out and be
attractive to the reader.
• Blue and white colour is also used to make the magazine look good and colourful which
will further attract both gender target audience.
• I am going to design the layout of the magazine and make sure it have pretty good space
between the cover lines and the text so the user can easily navigate to each and every
topic or text on the page.

10. DESIGN BRIEF
• After working on the preliminary task, I learned how to use Adobe Photoshop and
Indesign which will be helping me to produce a good design in my AS portfolio.
• I will be developing conventions of magazines like VIBE and BILLBOARD.
• The mast head will be placed on the on the top header with a issue date on the left side
along with the pricing information.
• I will place the barcode on the extreme below right corner.
• The cover lines will be in different fonts of different sizes to make it look attractive to the
teenagers who are mainly my target audience for the magazine.
• The magazines of Billboard and vibe have cover lines on the both side of the page so I
will place them on the both side as well.